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Ad revenue at The New York Times Co. declined 8.9% in the third quarter from the quarter a year earlier as print ad revenue dropped 10.9% and digital ad revenue slipped 2.2%, the company said today.

Circulation revenue, however, increased 7.4% on the strength of growing digital subscriptions and an increase in print circulation prices in the first half, which offset falling print sales. The boost in circulation revenue was nearly enough to overcome the ad drop and a 2.9% decline in other revenue: Total company revenue was down just 0.6% from the third quarter of 2011.

The company, which also publishes The Boston Globe, said it expects overall ad revenue trends in the fourth quarter to resemble the quarter just completed. Circulation revenue should increase in by a percentage in the mid- to high-single digits, it said.

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