Hasta La Creative!

Oprah Winfrey’s OWN is rolling out its first app in conjunction with the introduction of Windows 8.

The free app, available on Windows 8-enabled devices including Microsoft’s new Surface tablet, will allow users to see behind-the-scenes video and web extras from OWN shows, view content from O, The Oprah Magazine and access advice and guidance from experts on everything from health and relationships to fashion, beauty and money.

OWN will market the app with a contest to win a trip to see “Oprah’s Lifeclass.”

Continue reading at AdAge.com

People change their hairstyles with a cut or dye when they want to reinvent themselves. Complice, our hair salon, is the best place for these people. We respect the wishes and opinions of customers and are confident we can give them great satisfaction with our expertise. In the posters, we refer to change not only on the outside but also on the inside by using the image of carving or peeling fruit on a plate. The idea of using fruit makes our brand concept more impressive and appealing to people.

Advertising Agency: Three & Co., Japan
Copywriter: Hiroyuki Hayashi
Art Director: Masaki Fukumori
Photography: Keisuke Nishitani
Design: Three & Co., Masaki Fukumori
Artist: Masaki Fukumori, Mitsuhiro Minamitsuji
Stylist: Mitsuhiro Minamitsuji

Carat and Global Radio won the two big prizes at last night’s Media Week Awards at Grosvenor House, which was attended by an impressive 1,300 guests.

Advertising Agency: Strange Cargo
Director: Jonas Akerlund
Production Company: RAF Films

Advertising Agency: BMF, Australia

(TrendHunter.com) In a recent campaign for MAC (Motor Accident Commission), body painting artist Emma Hack had the unique opportunity to paint several bodies into the shape of a crashed automobile.

The campaign was…

(TrendHunter.com) The Vogue China November 2012 ‘Colour Sharp Bottom Up’ editorial places model Emma Pei before a colorful set. White and blue cubes are placed next to solid orange and white walls, giving…

Advertising Agency: Makani Creatives, Mumbai, India
Creative Directors: Ashish Makani, Sameer Makani
Art Directors: Prasad Rao, Asma Batliwala
Copywriters: Asma Batliwala, Kshitij Barot
Illustrator: Aditya Chari

Advertising Agency: McCann NY, USA
Chief Creative Officers: Sean Bryan, Tom Murphy
Group Creative Directors: Larry Platt, Tom Sullivan
Creative Director / Copywriter: Alon Seifert
Creative Director / Art Director: Tracey Smith
Executive Producer: Kathy Love
Sr. Producer: Alexis Mead
Director: Speck Gordon
Production company: Furlined
Editor: Chris Franklin / Big Sky
Group Management Dir: Kevin Scher
Management Supervisor: Dana McCullough
Account Supervisor: Dani Rey
AE: Augustina Marcos
AAE: Kinal Shah
Group Strategy Partner: Julianna Katrancha
Assoc Strategy Planner: Anthony Perez

É verdade que já tivemos diversos casos envolvendo interação de marcas e usuários em vídeo. Desde o Subservient Chicken e os sensacionais produzidos para Old Spice, passando pelo bom case da Heineken para seu Facebook e até um simpático cartão de natal da antiga Colméia. Prova que a fórmula funciona se os vídeos e o motivo interessam às pessoas.

Neste caso, também vale salientar que eu trabalhei com a marca Cepacol por alguns meses e pude ver de perto o carisma que o renovado Bond Boca (este aí em cima) mantinha em eventos, merchans e ativações diversas. O suficiente para o site do produto se tornar, na verdade, seu “perfil pessoal” no Facebook.

Pensando nesse carisma, bolou-se uma ativação de agradecimento pelos mais de 100.000 fãs curtiram a página nos últimos meses: deixar que o pessoal pedisse qualquer coisa para o personagem responder em vídeo, numa maratona. Bastava enviar mensagem (até as últimas horas) no site oficial do produto, sua página no Facebook, onde também se encontram os primeiros vídeos da empreitada.

Em momentos de intervalo, ele ainda teve tempo de acionar a blogueirada.

Ação da AG2 Publicis Modem.

Post originalmente publicado no Brainstorm #9
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