Hasta La Creative!

(TrendHunter.com) Darkly divine, the Interview Russia November 2012 editorial showcases Gothic style fashion for the dramatic woman. Interestingly, this photoshoot doesn’t focus entirely on black ensembles….

Here are three scenarios in which holding a smile is a very important thing. All to hype the importance of good toothpaste. In this case, Green Beaver Frosty Mint Toothpaste. Created by Toronto-based United Content and directed by Untitled Films’ Jamie Travis, the three ads take a look at the smiling life of a politician, an office worker subjected to a high energy, OMG-filled re-telling of a wedding proposal and a couple getting married and silently pondering the true meaning of their vows.

It’s nice to know a toothpaste company can appreciate the importance of the forced smile.

So by now all of you have your outward facing social media programs in full swing, right? But what about your own agency or brand? What about internalizing everything you’ve been preaching? What about becoming a social business?

Recent research from McKinsey Global Institute estimates that social networking could potentially contribute between $900 billion and $1.3 trillion in annual value in just four industry sectors, and that two thirds of this value lies inside the company, not on consumer or personal social networks. More specifically, the McKinsey study found that companies using social technologies realized measurable benefits such as:

– 25% less time spent on emails
– 35% less time searching for information
– 20-25% improvement in knowledge worker productivity

Sound good? Of course it does. Download this free whitepaper from Clearvale and find out how you, too, can achieve these numbers.

It’s like the new cat video. OK, perhaps not but everyone likes a cute baby video, right? How about a montage of babies making “poopy face”? Oh yes. To sell its store brand diapers, ALDI of Australia has enlisted some professional poopers and filmed them in action. At weddings. On airplanes. At sporting events. At photo shoots.

(TrendHunter.com) A recent home construction project of a Transformers-inspired Optimus Prime chicken coop has gone viral. The homemade mobile chicken coop was made by Tez and is made to look similar to the popular…

(TrendHunter.com) Launching in December, the Snolo Stealth-X is a carbon fiber sled that screams style and of course, stealth.

Not many details have been released about this mysterious convertible sled but a team…

Timothy Allen a toujours été un passionné de lieux abandonnés. Centrant ses clichés sur la capacité d’évoquer des images du passé dans le présent, ce dernier a trouvé dans cet ancien bâtiment de l’ère communiste à Buzludzha en Bulgarie le terrain de jeu parfait pour fournir cette série incroyable « Forget Your Past ».

(TrendHunter.com) As vintage couture continues to break waves in the realm of fashion, the Wildfox Resort 2013 collection rebrands the idea of modernized vintage and takes it one step further and focuses the…

New York – Night and Day est une création originale de Philip Stockton. Ce dernier s’est amusé à combiner des images de différents spots de New York, de jour et de nuit. La combinaison donne un résultat cherchant à explorer les différentes perceptions d’un lieu en fonction de l’heure de la journée.

This year’s Media Week Awards’ winners told us on camera how excited they were to have won gongs, particularly Carat.