Hasta La Creative!

Last month, we shared the news Lara Stone, the model who sports tooth cleavage as well as some of the finest boob cleavage had, again, hooked up with Calvin Klein to, this time, tout the brand’s Push Positive lingerie collection and push up bra.

At 32D, Stone doesn’t really need a push up bra but her pushed up 32Ds sure do look good in this new video, part of the just launched ad campaign.

The video, set to the tune of Salt n’ Pepa’s Push It, is a double entendre-filled, breast flesh fetish-fest in which Stone thrusts forth her bulging globes of glory while gyrating and asking viewers to “push it good.” And push it it exactly what some will want or need to do after viewing.

But we wonder if near virtual motor-boating and salacious invitations to, well, “push it” with Lara will actually move any product for Calvin Klein. It’ll sure move other things but not the sort of things the brand needs moved to, well, move product.

Anyway, can’t seem to embed YouTube code so here’s the link.

Como tudo atualmente ganha proporções hiperbólicas, uma simples página no Facebook – inspirada em uma marca de palitos de dente – tomou a internet brasileira de assalto da noite pro dia. Processa ou não processa, criatividade ou plágio, gênio das redes sociais ou estagiário esperto, foram algumas das discussões que dominaram o mercado durante as últimas semanas.

No Braincast 32, Saulo Mileti, Guga Mafra, Rafael Ziggy (Africa) e Fabio Rex (McCann) debatem o tema e se perguntam: Estamos fazendo muito barulho por pouco?

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Once you’ve stepped on a plane, placed your bags in the overhead bin or under the seat in front of you and sent that last, very important “I’m on a plane” text, you sit back, relax and completely ignore the flight attendants doing their flight safety routine.

Unless, of course, the flight safety routine is really a guerrilla marketing stunt like the one in this video.

Yesterday President Barak Obama enlisted some help from Harold (John Cho) and Kumar (Kal Penn) in a video hyping the Democratic National Convention. In the video, Obama can be seen making a call and saying, “Hey, this is Barack. Listen, I need to know if you’re on board. Cause I’m counting on you. Everybody is. We have to get this right. So there’s a lot at stake here. Just remember that I’m trusting you on this, and I’ll see you then.”

The scene then shifts to Cho and Penn sitting on a couch, eating junk food and watching TV. A voiceover at the end promotes Penn as host of convention coverage which begins September 6 in Charlotte, NC.

We suppose presidents today have to do whatever they can to reach the public but enlisting a couple of stoner characters to hype viewership for a presidential convention seems to devalue what should be a moment of supreme political importance.

Bedrocket Media Ventures, the video startup launched by cable TV veteran Brian Bedol, has raised $15 million in a Series A investment from NEA.

Premier Foods has hired Claire Harrison-Church, who introduced Sainsbury’s ‘Live Well For Less’ brand positioning, and Helen Warren-Piper, a United Biscuits marketer, in senior roles.

Back in May we asked the ladies if watching Bar Refaeli frolic and writhe atop her bed, recline in a bathtub and not smoke a cigar make you want to run out and buy underwear for your man? Or does it just make your boyfriend horny and beg for a quickie?

We also wondered if watching Bar’s perfection simply made women feel self-conscious about their own less-than-perfect body. Because, let’s be honest, no one looks good when compared to a supermodel.

This week, after seeing Bar sporting what has to be the hottest flight attendant get up ever created, we wonder whether or not all flight attendants will become whimpering, self-conscious puddles of flotsam never again able to look at themselves in the mirror.

Perhaps we can help by directing all flight attendants’ frustrations to lingerie brand Passionista which for a while has worked with Bar pimping its line of sexy underthings. This time around, Bar can be seen looking for the North Pole…in lingerie, resting her bootyliciousness atop a set of suitcases…in lingerie, deciding upon which destination to embark…in lingerie, flaunting her mouthwatering curves to the mon…in lingerie and, yes, donning what has to be the sexiest flight attendant get up ever created…from lingerie.

It’s been a good, long while since flight attendants (formerly known as stewardesses for those youngsters in the audience) where glorified as eye candy in the sky. And that’s a very good thing. But be honest with yourself. You’d love to see a bevy of bodacious Bars saunter down the airplane aisle wearing nothing more than lingerie, bend over positioning their barely covered, bulging cleavage inches from your face and serve you the drink of your choice. Right?

Le Endesa Pavillion est une installation basée sur l’énergie solaire. Pensé par l’IAAC avec l’aide de Endesa, ce pavillon est actuellement installé au Port Olympique de Barcelone pour la Smart City BCN Congress. Découvrez plus d’images ainsi qu’une vidéo de ce beau projet dans la suite de l’article.

(TrendHunter.com) The Wood Peg Collection caters to small spaces and those who appreciate very versatile furniture pieces. Essentially, this line is comprised of pieces that are secured together using wooden pegs,…

Philips has teamed up with Tribal DDB Amsterdam to launch a campaign called ‘The Sound Of Creation’, which it claims will celebrate the “virtuosity of sound craft”.