The Sun has a greater number of combined print and website readers than the Daily Mail, according to latest figures from the National Readership Survey (NRS).
Campaign takes a look behind the scenes at an online ad for the Rugby Football League (RFL), which is undertaking a major advertising push as it seeks to enhance the game’s appeal.
The first data for the unduplicated reach of magazine brands across print and websites reveal wide differences between titles, with NME’s massive online audience giving it a reach comparable to bigger-selling print weeklies such as Grazia and Nuts.
Chime Communications-owned sponsorship agency Fast Track, is axing around 10% of its 150 staff, following the end of the Olympics and Paralympics.
Campaign takes a look behind the scenes at an online ad for the Rugby Football League (RFL), which is undertaking a major advertising push as it seeks to enhance the game’s appeal.
Advertising Agency: BBR Saatchi & Saatchi, Tel Aviv, Israel
CEO: Yossi Lubaton
Executive Creative Director / Deputy CEO: Yoram Levi
Chief Creative Officer: Nadav Pressman
VP Production & Content: Dorit Gvili
Producer: Bosmat Marmarely
DOP: Ofir Kedmi
Off-line Editor: Tom Sofer
Original Music: Ran Shem-Tov & Shiri Hadar – The Sound Makers Productions (www.thesoundmakers.com)
Sound Editor: Itay Swisa
Hand Models: Liat Samuel & Yogev Sivan
Post Production: Snowball Studios
P.P. Producer: Orit Chlebowski
On-line Editors: Andrey Lutsker & Ariel Levental
The ad watchdog has rejected two complaints that ads for McDonald’s new Fruitizz children’s drink misleadingly claimed it provides one of the Department of Health’s recommended five fruit and vegetable portions per day.
Unilever is putting women at the heart of its activity for Flora pro.activ and partnering with the British Heart Foundation in a new £3m campaign, as it seeks to raise awareness of heart disease.
(TrendHunter.com) This post is sponsored by eBay. From the new to the hard to find, when it’s on your mind, it’s on eBay.
With fall on its way and the smell of Pina Coladas and cold beer on a patio slowly fading,…
Federico de Nardis, currently chief executive of Maxus Italy, has been promoted to the new role of chief executive of Maxus Europe, Middle East & Africa (EMEA).
Coup de cœur pour le travail d’Eric Cahan, un photographe originaire de New-York qui aime particulièrement capturer le ciel sous toutes ses couleurs et dégradés. De superbes clichés réunis dans une série sobrement intitulée « Sky Series » sont ainsi à découvrir dans la suite de l’article.
The singer and former "American Idol" judge will help develop programming and promote the channel, which is trying to attract English-speaking Hispanics.
Advertising Agency: Rickshaw, India
Creative Directors: Suhas Parab, Shormistha Mukherjee
Art Director: Ratheesh.p
Copywriter: Raman Iyer
Illustrator: Nikesh P.K
(TrendHunter.com) Italian photographer Anna di Prospero draws the public into her personal life in her ‘With You’ collection of portraits. The images zoom in on Propsero’s family members and friends,…
Advertising Agency: Blackninja, Recife, Brazil
Creative Director: Lenilson Lima
Art Director: Bertone Balduino
Copywriter: Ian Thomé
Account director: Maria Edith
Account managers: Cyntia Beltrão, Diego Espíndola
Production Company: VDG
Director: Renata Oliveira
Director of Photography: Renata Oliveira, Lenilson Lima
Producer: VDG
Editors: Filipe Soares, Marcos Vinícius
Photographer: Thiago Freire
Advertising Agency: Saatchi & Saatchi, New York, USA
Creative Director: Daniel Mailliard
Art Director: Katie Kuni
Copywriter: Kyle Cavanaugh
Senior Agency Producer: Nicole Gabrielle
Director of Business Affairs: Linda Bennett
Business Manager: Christina Mattson
Group Account Director: Wylie Kain
Account Director: Danielle Robinson
Account Supervisor: Jaclyn Krongold
Junior Strategic Planner: Erin Prediger
Production Company: BRW USA
Director: Eli Sverdlov
Executive Producer / Managing Director: Jodi Kemper
Executive Producer: Gianfilippo Pedrotti
Producer: Carr Donald
Production Services: Mendips Production
Executive Producer: Mario Reinach
Line Producer: Roberta Brambilla
Editorial: Cosmo Street
Editorial Executive Producer: Yvette Cobarrubias-Sears
Editorial Producer: Esther Gonzalez
Editor: KATZ
VFX/Finishing: MassMarket, Bicoastal
VFX Executive Producer: Nancy Nina Hwang
VFX Producer: Marcus Landsdell
VFX Supervisor: Fabien Coupez
Animation: Sibling Rivalry Studio
Animation EP: Maggie Meade
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Marcos Ribeiro
Copywriters: Marcos Ribeiro, Rafael Campos, Leandro Neves
Art Directors: Marcos Ribeiro, Micky Huang, Renato Rozenberg, Mussashi Shintaku
General Manager: Maurício Tortosa
Regional Business Director: Chad Cathers
Account Director: Carla Parretti
Account Supervisor: Bruno Perez
Media Director: Gracieli Beraldi
Media Manager: Gabriela Nose
Media Assistants: Pedro Rotta, Gabriela Ricchetti
Planner: Tiago Sato
Advertising Agency: Ogilvy, New York, USA
Chief Creative Officer: Steve Simpson
Executive Creative Director: Susan Westre
Group Creative Directors: Mike Hahn, Ryan Blank
Creative Directors: Greg Gerstner, Seth Rementer
Executive Digital Producer: Tracy Moore
Senior Digital Producer: Colby Black
Technical Director: Jason Wurtzel
Technical Lead: Ian Crowley
Advertising Agency: Grey 141, São Paulo, Brazil
Creative Director: Celso Alfieri
Art Director: Rogerio Lima
Copywriter: Cristiane Parede
Illustrators: Rogério Lima, Ronaldo Córnea
Photographer: Eduardo Rodrigues
Advertising Agency: Euro RSCG 360, France
Account Supervisor: Vincent Mayet
Executive Creative Director: Thomas Derouault
Production Company: Upstart
Director: Pascal Bideau
Photographer: Thomas Vassort
Art Director: Gaël Caron
Copywriter: Benoît Salles
Sales Manager: Ophélie Dumay
Advertising Manager: Julie Martin
Art Buyer / TV Producer: Isabelle Baud
Strategic Planning: Alice Moreau
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