Hasta La Creative!

(TrendHunter.com) Jozef Mrva has been creating an exciting series of cardboard animal masks that experiment with identity and which are also extremely captivating to look at.

Mrva says he has been working on these…

They had us until they mentioned Lovemark. OK, that said, BBR Saatchi & Saatchi Tel Aviv is out with a video that takes a look at integrated advertising as it was in the days of Mad Men and redefines if for the social media age.

While the video is concise, explanatory and makes a lot of sense, it’s purpose is to tout what, apparently, is a new position inside Saatchi that aims to set itself apart from the herd, the Brand Navigator. The Brand Navigator is essentially an agency version of the client-side marketing director.

BR Saatchi defines the Brand Navigator saying, “Because the big idea combines a number of tools that are sometimes operated by different professionals such as app developers, public relations, social media and others, it’s important that the ad agency lead the process from start to finish making sure everything is done using the same language and that every channel really serves the big idea and [this person] analyzes the effectiveness of each tool during and after the campaign.”

Of course, any good account supervisor or director inside an ad agency should already be doing this. Slapping a fancy new name on something won’t necessarly solve anything. But that’s what agencies do. That’s what agencies are famous for. And, really. when you think about it, it’s their job; to slap a shiny new label on something so a buyer (in this case, a potential client) will buy.

So can we really blame Saatchi for coming up with yet another piece of puffery? After all, they’re just doing their job.

On September 13th and 14th, anyone who tweets using the hashtag #TweetToShoot from anywhere in the world will fire a real Nerf dart inside Philadelphia ad agency Neiman. The target is a a re-creation of the Nintendo game, Duck Hunt.

It’s a project with far reaching possibilities for brands according to Digital Creative Director Chris Reif who told us, “Imagine the ability for a consumer packaged goods brand to deliver a coupon from an in-store end cap. By tweeting a specific hashtag, the customer gets a coupon. By incentivizing word-of-mouth, brands reap the benefits of a consumer’s influence on their social circle. Then, if you look outside of social influence of individuals, perhaps a brand would become a trending topic in that city.”

Over the past month, Neiman has converted its Social Media Command Center into a life-size 8-bit shooting gallery. Dubbed “Tweet to Shoot,” this project uses technology to bridge the gap between the digital world and the physical world. In addition to the hashtag shooting the Nerf gun, each user’s handle is displayed as they trigger. By logging onto http://tweettoshoot.neimanlabs.com between 10am and 5pm, anyone can watch the action live. Check out the demo video below.

What are your thoughts? A waste of time or are there really opportunities for brands here? And while your at it, check out this HubSpot whitepaper, How to Attract Customers with Twitter, to see if you can put Nieman’s notioins to work for your brand.

A Baumann Ber Rivnay/ Saatchi& Saatchi Advertising, de Tel Aviv resolveu explicar de maneira muito criativa de explicar aos clientes o que é propaganda integrada. Com o reforço artístico do Studio Darom, criaram um vídeo muito bacana, que mostra as transformações pelas quais o mercado publicitário passou nos últimos anos, especialmente com a internet. A comunicação […]

Post originalmente publicado no Brainstorm #9
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For Australian energy drink V, Jung von Matt has developed Switcheroo, a “game” that allows one person post anything they want on another person’s Facebook profile…as long as you give them permission to do the same. It’s set up in a way that no passwords are shared nor is access to private messages or settings granted.

How this promotes an energy drink escapes us but it sure looks like fun. Suddenly, we’ll all be like a bunch of middle school girls who have no problem stupidly handing their accounts over to their friends who will wreak havoc, dump a boyfriend or generally slander each other with glee.

Will growups behave differently? And won’t Facebook have something to say about this?

Sharpie’s first-ever music video that is also showcasing the art of die-hard Sharpie fans. Consumers make amazing creations with Sharpie, as past ads have shown. For this spot, some 800 designs submitted to the Sharpie Gallery were winnowed down to be featured in the ad.

Advertising Agency: Draftfcb, Chicago, USA
Creative Directors: Gigi Carroll, Mike McGrath
Art Director: Zack Fagin
Director: Ben Flaherty
Group Management Director: Jen Rowland
Management Director: Melanie Hellenga
Music Producer: Stump Mahoney
Producer: Kelly Durham
Account Supervisor: Lorrie Brooks
Account Executive: Tracey Bien

To mark the launch of the new look New Zealand Herald the paper wanted to celebrate the important role it has played throughout the country’s history. DraftFCB Auckland took this insight and came up with a world first way of executing it. With help from the crew at Assembly the entire ad was printed on giant rolls of newsprint and animated on the NZ Herald’s 50 million dollar printing press.

Advertising Agency: DraftFCB, New Zealand
Group Executive Creative Director: James Mok
Executive Creative Director: Regan Grafton
Senior Art Director: Kelly Lovelock
Senior Copywriter: Peter Vegas
Head of TV: Esther Watkins
TV Producer: Sascha Mortimer
Production Company: Assembly
Director: Jonny Kofoed
Typographer: Len Cheeseman
Executive Producer: Amanda Chambers
Technical Director: Rhys Dippie
Music: Nick Manders
Sound Design: Jon Cooper
Senior Account Director: Dom Henshall
Senior Account Manager: Sarah Raine
Account Executive: Ida Levick
Print Production Director: Eric Thompson
Media Director: Anne Lipsham
Media Planners / Buyers: Dan Currin, Michelle Heighway
Planning Director: David Thomason
Planner: Emma Popping
PR General Manager: Angela Spain

Puppy Pals is a new product idea for Guide Dogs Australia that aims to help raise both awareness and funds for the organization. They have been created in collaboration with Guide Dogs Australia and New Holland Foods. The thinking was to create a product that would reward consumers when they make a donation and at the same time create a revenue stream for the charity. To make the chocolates unique to Guide Dogs Australia the product name of Puppy Pals appears in brail on the chocolates making them not only delicious but also functional in offering consumers an experience shared by those who are vision impaired. Proceeds from the sale of Puppy Pals will fund the training that turns cute but somewhat helpless puppies into life-changing Guide Dogs. They are available from selected BP and Apco service stations, convenience stores, milk bars and cafes around the country for a RRP of $1.40. 

Advertising Agency: The Monkeys, Australia
Executive Creative Director: Justin Drape
Creative Director: Noah Regan
Art Director: Bradley Averill
Designers: Erwin Santoso, Stephanie Rajalingam, Terry Chisolm
Head of Print Production: Tom Harrison
Snr Content Director: Jill Large

(TrendHunter.com) Becoming a real life anime doll is a craze that is undeniably interesting. Anastasiya Shpagina from the Ukraine is a living embodiment of this fad, and looks gorgeous while doing it. Inspired by…

Advertising Agency: Bozell, USA
Creative Director: Jerry Stoner
Art Director: Ryan Dillon
Copywriter: Michael Johnson