Hasta La Creative!

News International’s chief executive, Tom Mockridge, has revealed The Times, the Sunday Times and The Sun newspapers are preparing to implement a “groundbreaking” automated system that will convert prints ads into digital iterations.

An American ESPN presenter has turned into a heavy-metal fan to top the most shared video chart this week with 35,872 shares across social media.

(TrendHunter.com) Unique swings provide a serene feeling of freedom; letting the wind whip through your hair as you pump your legs and gaze towards the sky is an addicting sensation. It’s no wonder swings are…

Le studio de design Duffy London a eu une excellente idée avec ce projet baptisé « Swing Table ». Esthétiquement très réussie, cette table ajoute une dimension drôle et luxueuse au bureau en changeant les sièges classiques en balançoires. Plus d’images à découvrir dans la suite de l’article.

Client: ‘15 Minute’ is a monthly, informative cultural magazine that touches on themes such as Theater, Film, Plastic Arts and… Advertising.

Challenge: Our task was to design a series of illustrations for articles about advertising that were to be published in the magazine.

Idea: We chose three famous quotes from advertising giants Ogilvy, Burnett and Bernbach and illustrated them so as to match the technique with the quote and vice versa.

Advertising Agency: Piko, Chisinau, Moldova
Art Director: Eugen Catruc, Constantin Sarcov
Other credits: Andrei Danila

(TrendHunter.com) The Tush Magazine Fall 2012 editorial is quite dark except for the bejeweled beauty looks. Gracing the face of the model like a glittering mask, it adds a whimsical touch that is at once pretty and…

A Maggi Fusian Noodles, da Austrália, lançou uma campanha interativa bem divertida, criada pela  MercerBell. Fists of Fusian é o nome de um filme de kung fu apresentado no Facebook em episódios. Em um esquema de crowdsourcing, o público envia as legendas, que quando combinadas, determinam o curso da história. As melhores são escolhidas por votação e inseridas nos episódios.

O objetivo da campanha é criar uma maior interação entre a marca e seus consumidores com uma experiência envolvente, que prende a atenção do público. 

Além do trailer e do Game On, já estão disponíveis os episódios 1, 2, 3 e 4. E, sim, a qualidade é ruim propositalmente, igualzinho aos velhos filmes de kung fu.

Post originalmente publicado no Brainstorm #9
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Earlier today, Dr. Pepper posted a picture on their Facebook page that shows an ape evolving into man after drinking a Dr. Pepper. Predictably, the image has created a firestorm of commentary with religious types decrying the imagery and less-that-religious types telling religious types not to let an ad determine their religious beliefs.

So far, the post has 16,000 likes and 1.355 comments.

You’ve gotta love a good old fashioned, knock down, drag out religious debate.

Although it was first derided as "pink slime" by a scientist in 2002, the beginning of the end for a once widely used type of beef scraps might have come last March, when ABC News broadcast a series of damming reports about the product.

Premature ejaculation is a condition when the patient ejaculates before his partner has reached the peak of performance. The major source of dissatisfaction amongst many couples, premature ejaculation is a serious and sensitive issue. Many individuals are of the opinion that it is the length of the penis that dictates sexual pleasure. The ad uses this insight to communicate that it’s the time one spends at intercourse that is of prime importance by showing a six-inch long scale with various positions. The headline, “It’s the length of the time that matters,” is placed next to the scale to indicate that sexual pleasure can be enhanced by time and not length. Ejalong is a tablet that enhances sexual pleasure four-fold by delaying the ejaculation time. When taken in the prescribed doses, Ejalong helps the patient and his partner lead fulfilled sex lives.

Advertising Agency: Point Blank, India
Director: Bindu Menon
Creative Head: Sujeesh Sukumaran
Creative Director / Copywriter: Simha RM
Art Director: Sandesh Pawar
Copywriter: Prasad Pradhan
Account Manager: Swati Chandra
Illustrator: Sandesh Pawar