Declines in HMV’s core markets have pushed like-for-like sales down 12.1%, forcing it into the red for the year as it attempts to become the UK’s ‘leading entertainment brand’ under a new management team.
News Corporation made a loss, before income taxes, of $1.60bn (£1.02bn) in the three months to 30 June after taking an impairment charge of $2.90bn on its publishing assets, which includes its UK newspapers.
“Child abuse leaves indelible damage within.”
Advertising Agency: Cheil Worldwide, Seoul, Korea
Chief Creative Officer: Joungrack Lee
Creative Director: Yehoon Lee
Copywriter: Seulki Lee
Art Director: Jinhyung Kim, Hyesun Seo, Sangwook Kee
Photographer: Minkwan Kim
Advertising Agency: Ogilvy, Sydney, Australia
Executive Creative Director: Brett Howlett
Creative Director: Michael Raso
Art Director: Luke Chard
Copywriter: Mietta McFarlane
Illustrator: Simon Gleeson
Starbucks has struck a deal to integrate the technology of Square, the mobile payments start-up from Twitter co-founder Jack Dorsey, into its US stores, as well as investing $25m (£16m) in the business.
Advertising Agency: Cossette, France
Creative Director: Antoine Bécotte
Art Director: Christian Desrosiers
Creatives: Sacha Ouimet, Frédéric Girard, Marie-Claude Girard
Challenge: In a saturated jeans market place, Levi’s needed to reclaim their iconic status by reconnecting with their audience and reigniting excitement for the brand.
Solution: Get ‘talking’ to the audience with the Levi’s Summer Hotline. Our larger than life pop-up interactive phone booth got temperatures rising by forcing our audience out of their comfort zones. Our brave contenders had to tackle tough challenges set by Hong Kong’s hottest radio hosts through real time video interaction. Results: Over 3 days, nearly half a million people interacted with the booths. Thousands of people spread the word online generating hundreds of likes, discussions and positive reactions. Over HK$250,000 worth of earned media was generated with 0 investment in paid media and sales increased by over 30% over a typical week period.
Advertising Agency: TBWA Hong Kong
Executive Creative Director: Mark Ringer
Group Creative Director: Esther Wong
Creative Directors: Ken Hui, Mike Wu
Art Directors: Joe Chow, Jacqueline Hung
Copywriter: Mike Wu
Illustrator: Joe Lee
Channel 4 has swooped on Jonathan Lewis, the former managing director of online video platform Vevo and director of digital at Channel 5-owner Northern & Shell, as its first head of digital and partnership innovation.
(TrendHunter.com) Ultrabook™ Inspired by Intel®.
The social networking giant known as Facebook is expanding its user-generated experiences with the Facebook Stories ‘People You May Know’ video. The video…
Tetley’s latest TV campaign, created by Dare, airs for the first time this weekend and marks a change in strategy for the brand, as it confines the Tea Folk to the back burner.
Tetley’s new TV campaign, created by Dare, airs for the first time this weekend and marks a change in strategy for the brand, as it confines the Tetley Tea Folk to the back burner and replaces them with a contemporary ad featuring a young woman and social media.
Découverte de cet étonnant mur de LED réactif au contact de l’eau. Un projet intitulé sobrement « Water Light Graffiti » par Antonin Fourneau et produit par Digitalarti. Voici en images et vidéo son utilisation pour la première fois dans les rues de Poitiers fin Juillet 2012, par le collectif de graffeurs Painthouse et le public.
(TrendHunter.com) To promote its newly opened movie theater on the mall’s third floor, the Praia de Belas Shopping ad campaign has been adorably put together. It features iconic film characters from Forest Gump…
(TrendHunter.com) Last night, Trend Hunter surpassed an epic ONE BILLION lifetime views! Accordingly, today is a day of celebration, and we’d like to thank all of our Trend Hunters around the world for…
(TrendHunter.com) The Numero #135 cover shoot is appropriately part of the magazine’s current Fantasie issue. As though straight out of a dream, the images are whimsically striking and beautifully seductive….
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The 2012 IPA Effectiveness Awards have received 65 entries from the likes of Boots, Snickers and Waitrose.
Talvez não seja tão prático jogar “Angry Birds” dessa forma, mas só o fato de existir já nos permite imaginar outras diversas possibilidades.
Através de Arduino, Hideaki Matsui e Andrew Spitz programaram um controle USB físico, transformando o popular game da Rovio em “Super Angry Birds”.
Além de demonstrar o funcionamento, o vídeo acima explica como foi feito.
Post originalmente publicado no Brainstorm #9
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While we hear a lot about the 'Twitter Olympics,' China has its own version called Sina Weibo that is making a strong case to call the London 2012 games the "Weibo Olympics."
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