Pinterest Gets Monitoring Tool, Sasquatch Discovers Coffee

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– Viral Heat has launched Pinterest Monitoring and Analytics, a suite of tools to, well, monitor a brand’s activity on Pinterest.

– Mullen pays tribute to Willy Wonka director Mel Stuart who recently passed away.

– Yet another wacky Snackin’ with Sasquatch Jack Links Beek Jerky commercial from Carmichael Lynch.

– Domino’s wants its customers to help them design the perfect pizza delivery vehicle.

– Ben & Jerry’s wants you to spoon.

Nutella wants to be part of Australian’s morning routine.


Gothically Elegant Lookbooks – The J Brand Fall 2012 Collection is Sheer and Shimmery (GALLERY)

(TrendHunter.com) The J Brand Fall 2012 collection has an interesting mix between comfy and cozy and rock’n’roll and sheer. The overall styling of the lookbook has a gothic edge to it between all the black…

Copywriter Quits Jobs, Teaches English to Haitians

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Many of us who toil and have toiled in this business of advertising often wonder from time to time if there is something more fulfilling we can do with our lives. After all, creating ads for shit people don’t need or want just to win a Lion can get disheartening after a while.

Oh sure, we engage in the creation of pro-bono PSAs and donate our time and money to worthy causes but most of us never truly give up the desire to stroll along Le Croisette in Cannes or drink magnums of Rose on the Carlton Terrace.

Precious few truly follow their dreams but Stephanie Price is one such advertising professional who decided life as a copywriter at Y&R just wasn’t enough to fulfill her ambitions. So she left and headed to Haiti to help earthquake survivors.

At first she just volunteered for a few months and returned to work. But something inside of her nagged and beckoned. So recently she quit hear job at Y&R, returned to Haiti and is working with a school teaching English to Haitian children.

The school, English in Mind Institute, was funded by a British organization but that organization recently pulled out. So Stephanie has launched an IndieGoGo campaign to raise $10,000 for the school so it can stay open through the end of the 2013 school year.

While you may not want to quit your job and teach English to Haitians, you can certainly consider donating to this cause in lieu of yet another bottle of Rose in Cannes next year.


100 Man-Cave Must Haves – From Personal Draft Beer Dispenser to Masculine Musk Candles

(TrendHunter.com) Every man needs a room to themselves, and these man-cave must haves are the perfect way to fill up those macho rec-rooms. Still unsure about that man-cave, Merriam-Webster just entered man-cave as a…

Join Volkswagen, Unilever and Lamborghini at Ad Age Conference Sept. 5 in Shanghai


Marketers will talk about how to keep growing in China at Ad Age's Market to Watch: Building Brands Beyond Tier One in China conference in Shanghai on Sept. 5.

Toyota mostra o mundo real num comercial que vai te lembrar de “Inception” e “Matrix”

A Toyota mostra um cara preso dentro de um mundo gerado por computador, até que um dia descobre o GT86 e sente na pele o gosto da realidade. Sem pixels, sem tecnologia para ajudar a dirigir.

É uma mistura de “Inception” (tem até Edith Piaf) com “Matrix” e “13? Andar”. Talvez você não possa chamar de uma abordagem exatamente original, mas são referências que caem muito bem para um comercial de carro.

Fazia tempo que a marca não acertava tanto. A criação é da Saatchi & Saatchi London.

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Hoodie-Headed Usain Bolt Prowls London Streets For Gatorade

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TBWA\Chiat\Day is out with new work for Gatorade that features Olympian Usain Bolt. After his stellar performance in London, we see a hooded Bolt passing through London’s dark, damp streets and parks as he heads to the Olympic Stadium. A voiceover, which touts the fact Gatorade didn’t need to have a presence at the Olympics, intones, “We weren’t there on stadium billboards. We weren’t there on double decker buses. We weren’t on buttons, souvenirs or commemorative snowglobes. We weren’t there officially sponsoring anything. We were there for real. Inside the bodies of some of the greatest athletes on earth.”

In typical athlete-related advertising, the spot ends with Bolt swilling some Gatorade, taking position at the starting line and giving us a mean “I am the best, don’t mess with me” look which is all quickly followed by the Gatorade logo.


Dave, The Mining – mais um teaser do novo álbum do The Killers


O álbum novo do The Killers – Battle Born – está para ser lançado, e os fãs que já sofrem naturalmente com a expectativa de um disco novo da banda que gostam, estão sendo “torturados” (note as aspas) com doses homeopáticas de expectativa e suspense, pouco a pouco.

A banda divulgou um vídeo essa semana, que faz parte de uma série de vídeos “teaser” do disco.

Dê play acima para ver Dave, The Mining e abaixo para ver Ronnie, The Sage. E vá se preparando (se for fã). Battle Born está próximo.

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AMC Brings ‘The Pitch’ Back for a Second Season


The network has renewed the reality show, which pits agencies against one another to win an account, despite lackluster ratings and criticism from within the ad industry.

Huffington Post’s New Ad-Sales Chief Gone After Just Three Months

A background check that turned up an old court warrant prompted HuffPo to let Moritz Loew go.

Book review – The Circus as a Parallel Universe

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The Circus as a Parallel Universe takes the circus as a metaphor for the art world — a platform for transgression against the existing world order. Artists brought forward to exemplify this perspective include Diane Arbus, Matthew Barney, Alexander Calder, Roni Horn, Bruce Nauman, Ulrike Ottinger, Marion Peck, Ugo Rondinone, Joe Scanlan and Cindy Sherman continue

The Underbelly of Viral Seeding Revealed

Bob Garfield, writing in his MediaPost Garfield at Large column, recounts his experience attempting to determine whether “expensively produced video ads fare better or worse online than unbranded user-generated videos harvested from the Internet and simply shared by brands.” User-generated videos did, in fact, perform best but that’s only a small piece of what Bob uncovered.

Working with a video-seeding consultant who, after a bidding process, selected Giant Media to seed 600,000 video views for Sovereign | Santander, Bob discovered some supposedly industry-standard practices he found a bit seedier than expected.

Granted, just about every segment of online marketing is rife with a certain percentage of less-than-altruistic business practices but when it is laid to bare like Bob has done here, it’s not so easy to turn a blind eye as we in this space often do.

Give his column a read. Is this just business as usual or are there nefarious practices that need to be brought to light and, ultimately, squashed?


Ad Veteran Keith Turner to Supervise Univision Ad Sales


Mr. Turner, the former NBC ad-sales leader, takes a similar role at Univision, where David Lawenda, who oversaw the network's efforts to snare ad money from English-language rivals, will step down.

MAGAZINE ABCs: IPC titles lead the way in home and garden sector

IPC Media’s Country Homes & Interiors, Style at Home and Kelsey Publishing’s GoodHomes performed strongly in the first half of the year, in a fairly steady six months for the home and garden sector.

The Government unveils new £520m advertising framework

The Coalition Government has kept its target of slashing its advertising budgets by £123 million a year to £130 million, as it finally unveils its £520 million ad framework over four years.

Instagram 3.0 apresenta Photo Maps, uma nova maneira de explorar as imagens

O Instagram chega hoje em sua versão 3.0, apresentando diferentes maneiras de se consumir as mais de 5 milhões de novas fotos publicadas por dia.

A principal característica dessa atualização é o Photo Maps, que organiza suas imagens geolocalizadas em um mapa e permite explorar dessa forma as fotos de seus amigos. Com o mapa, também será possível encontrar as publicações relacionadas a um evento específico, por exemplo.

Uma das intenções do Instagram é facilitar o acesso as fotos mais antigas, antes relegadas ao scroll infinito. Além disso, as páginas de upload e perfil ganharam um sutil redesign, refletindo as funções do Photo Maps.

O vídeo abaixo apresenta essas mudanças, com um guia do mapa de fotos:

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MAGAZINE ABCs: The agency view on the winners and losers

Three media buyers analyse the latest circulation figures from the consumer magazine industry and offer their views on who has come off best and worst.

Lara Stone Fronts Calvin Klein Push Positive Campaign

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Lara Stone, the model who sports tooth cleavage as well as some of the finest boob cleavage, is out with a new ad campaign for Calvin Klein, a brand for which she has been modeling for several years.

Who can forget her having sex on a playground for Calvin Klein Jeans or having sex on a dance floor for CK One Shock or flaunting her deliciously curvaceous boobs for Calvin Klein naked Glamour lingerie or seemingly partaking in the brand’s f-bomb dropping billboard?

Her latest work for Calvin Klein touts the brand’s Push Positive lingerie collection


MAGAZINE ABCs: Private Eye leads robust peformance in current affairs

News and current affairs magazines were among the most stable performers on the newsstands in the first half of 2012, led by the weekly The Economist and fortnightly Private Eye.

Ten Clever Back-to-School Ads

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While this is simply an example of good content marketing on the part of Bachelors Degree Online (because, after all, what the hell does a bachelor’s degree program have to do with back to school ads? OK, OK, getting a bachelor’s degree could be considered going to school) ), it’s also a great list of some of the cleverest Back-to-School ads of the past several years.

So even if you don’t really need an online bachelor’s degree, check out the list. Our favorite is the Staples Alice Cooper ad.