Jul
12
NSPCC seeks shop for £5m ad account
Posted in: UncategorizedThe NSPCC is seeking an agency to handle its £5 million advertising account across its fundraising business.
Jul
12
Health Lottery moves to McCann Manchester
Posted in: UncategorizedThe Health Lottery has moved its advertising into McCann Manchester without a pitch.
Jul
12
WCRS scoops £8m Warburtons brief
Posted in: UncategorizedWarburtons has hired WCRS to handle its £8 million ad account after a final three-way shoot-out against VCCP and Beattie McGuinness Bungay.
Jul
12
Dow Chemical Company: Pole Vault, Pants, Straw
Posted in: Uncategorized
Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director: Jon Flannery
Creative Director: Ron D’Innocenzo
Art Director: Derek Julin
Copywriter: Terin Izil
Group Account Director: John Rossmiller
Management Director: Susan Angell
Account Directors: Hollie Platte, Betsy Ross
Management Director: Amy Welter
Account Executive: Quynh Hoang
Photographer: Vincent Dixon
Retoucher: Kilato
Jul
12
Dow Chemical Company: Hopeful
Posted in: Uncategorized
Advertising Agency: Draftfcb, Chicago, USA
Chief Creative Officer: Todd Tilford
Group Creative Director: Jon Flannery
Creative Director: Ron D’Innocenzo
Art Director: Derek Julin
Copywriter: Terin Izil
Group Account Director: John Rossmiller
Management Director: Susan Angell
Account Directors: Hollie Platte, Betsy Ross
Management Director: Amy Welter
Account Executive: Quynh Hoang
Jul
12
The Hive Loft
Posted in: UncategorizedL’agence ITN Architects nous propose de découvrir The Hive Loft, projet situé à Melbourne en Australie, mélangeant architecture et graffiti. L’agence, qui a l’intention de faire toute une série de « Hip Hop Buildings », nous propose de découvrir un lettrage Hive réalisé par Prowla sur la façade du pavillon.
Jul
12
‘Power Rangers’ Backer Saban to Reenter Kiddie TV
Posted in: Uncategorized
Wrapped in the color of a new Saturday-morning block called "The Vortexx," an old hand at children's TV is returning to the boob tube.
Jul
12
Tropical Technicolor Photoshoots – The El Pais Sergi Pons Editorial Pops With Color (VIDEO)
Posted in: Uncategorized
(TrendHunter.com) The latest El Pais Sergi Pons editorial further solidifies the photographer’s highly revered career. Pons’ past collaborations with the Spanish publication have been extensive and detailed to…
Jul
12
MINI’s tocam “God Save the Queen” para celebrar os Jogos Olímpicos de Londres
Posted in: UncategorizedA MINI entra no espírito dos Jogos Olímpicos de Londres 2012 não apenas lançando um modelo em edição especial, mas também chamando a Orquestra Filarmônica da cidade para tocar.
Porém, ao invés de instrumentos, as buzinas dos MINI’s é que executam o hino nacional da Grã-Bretanha.
O modelo MINI London 2012 Limited Edition terá apenas 2012 unidades fabricadas.
A criação é da WCRS London.
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Jul
12
Bizarre Baby Doll Photoshoots – The August 2012 Vogue Japan Wixson Editorial is Girlish (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The August 2012 Vogue Japan Lindsey Wixson editorial provides a youthful look at the highly sought after American model. Wixson has been coveted for her unusual looks and humble beginnings, signing…
Jul
11
Effortless Prefab Retreats – The Coodo ‘My Home’ Residences Come Furnished and Poised for Placement (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Coodo ‘My Home’ modular units offer more than a stress-free experience of setting up a place to live—a perk that is known to be immensely valuable by anyone who has built his…
Jul
11
Judge Rules Aereo TV Service Can Proceed While Networks Sue
Posted in: Uncategorized
Aereo, the online TV service backed by Barry Diller, won't be shut down while U.S. TV networks pursue a copyright lawsuit against the company, a federal judge has ruled.
Jul
11
Countering DirecTV Tactic, Viacom Stops Free Streams for ‘Daily Show,’ ‘Teen Mom’
Posted in: Uncategorized
DirecTV had been telling subscribers they could just watch many Viacom shows for free on Viacom's own websites.
Jul
11
Viacom Stops Free Streams of ‘Daily Show,’ ‘Teen Mom’ to Counter DirecTV Tactic
Posted in: Uncategorized
DirecTV had been telling subscribers they could just watch many Viacom shows for free on its own websites.
Jul
11
Gendered Craving Charts – The ‘What Woman Want’ Infographic Gives You The Scoop On Desires (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) According to the NetBase ‘What Woman Want’ infographic, men and women may be looking for similar things after all. Although the phrase “men are from mars, woman are from venus”…
Jul
11
Serrinha: Campanha de José Serra lança quadrinhos no Facebook, mas vira piada com crowdsourcing do avesso
Posted in: Uncategorized
Em ano de eleições, o marketing político sempre rende comentários por aqui, pelo bem ou pelo mal. E na primeira disputa eleitoral com Facebook dominante na internet, o candidato José Serra – que concorre à prefeitura de São Paulo – começou cedo.
E também não demorou muito – questão de horas – para que as iniciativas online do comitê do candidato virassem meme na web.
Ontem à noite, na sua página oficial no Facebook, a campanha de Serra anunciou que agora ele também é um personagem de quadrinhos. Na primeira tirinha, ele visita cartões postais de São Paulo, e no fim faz o pedido que deveria ter evitado:
“Mande sugestões e conte-nos a sua história”.
De imediato surgiu um Tumblr – souserrinha.tumblr.com – e diversas colaborações no Facebook, incluindo a página Serrinha da Zoera. Tudo em tom de piada e crítica ao candidato e suas ações políticas.
Veja aqui a tirinha original, e abaixo a versão “faça-você-mesmo” disponibilizada pelos amigos internautas.
Serra não é o primeiro a sofrer com crowdsourcing do avesso. A GM deve ter pavor desse termo depois do fiasco precursor em 2006, e a Shell também se arrependeu de pedir colaboração dos consumidores esse ano.
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![As referências do cinema em “Os Simpsons” [Tumblr]](http://www.brainstorm9.com.br/wp-content/uploads/2012/05/simp3-190x57.jpg "As referências do cinema em “Os Simpsons” [Tumblr]"){kind=small}
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Jul
11
Território do Rock FM 1047mhz: Never Dies
Posted in: Uncategorized
“Never dies. July 13 International Day of Rock.”
Advertising Agency: Artcom, Vitória, Brazil
Creative Director: Tato Barbosa
Art Director: Igor Monteiro
Art Director: Bruno Franco
Photographers: Igor Monteiro, Bruno Franco, Thalmo Bregonci
Jul
11
Garden Furniture: Trainer, Alicia, Dinner
Posted in: Uncategorized
“Let it Out.
Outdoors furniture that allows you to exteriorize your truth self.”
Advertising Agency: Concept McCann Caracas, Venezuela
Creative VP: Alejandro Esteves
Art Director: Julio Moreno
Copywriter: Enrique Lefeld
Photographer: Rodolfo Benitez
Jul
11
Unboxing de Nexus 7 com ninjas e lutador de UFC
Posted in: Uncategorized
Você pode não ter paciência para assistir vídeos de unboxing no YouTube, seja de que gadget for, mas tudo mudo de figura se eles forem feitos por ninjas e um lutador de UFC.
Georges St. Pierre abre e testa a nova Nexus 7, a tablet do Google, até que sua casa é invadida por metidos a Power Rangers.
A direção é do canadense Patrick Boivin, que já fez outros unboxing divertidos para o Google e LG, depois da fama com virais como “Iron Man vs. Bruce Lee” e “Iron Baby”.
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Jul
11
Santa Casa de Misericórdia de São Paulo Blood Donation: QR TKS
Posted in: Uncategorized
Advertising Agency: Y&R, Sao Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Directors: Rui Branquinho, Flávio Casarotti
Art Director: Eiji Kozaka
Copywriters: Marcelo Conde, Evandro Soares
Art-Buyers: Monica Beretta, Juliana Gardim
Print Agency Producers: Elaine Carvalho, Rodrigo Cassino
Account Managers: Valéria Ordonhez, Ticiana Cardoso
Planners: Fernanda Flandoli, Eliana Yamaguchi, Adriano Eliezer
Media team: Gustavo Gaion, Marcello Bolla
Client approval: Dr. Antonio Carlos Forte, Adriana Diniz
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