GoDaddy Gets Even Hotter Girl For Post-Hot Girl Campaign

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When GoDaddy announced it had decided to work with an ad agency and selected Deutsch as its first, many assumed that would put an end to the brand’s penchant for drooling all over the internet with its long-running, hot chick-focused advertising.


92 Hype Headsets – From Anime-Inspired Audio Sets to Blinged Out Ear Gear (TOPLIST)

(TrendHunter.com) Making waves for both their sound and their style, these hype headsets are the perfect gift for any music lover with a flair for all things cool. From Dr. Dre’s bold Beats designs to cartoon-…

Up to 100 jobs to go as GNM unveils losses of £44.2m

Guardian News & Media, home to The Guardian and The Observer, is to make up to 100 editorial roles redundant before March 2013, following losses of £44.2m during its last financial year, staff heard today.

Up to 100 jobs to go as GNM unveils losses of £44.2 million

Guardian News & Media, home to The Guardian and The Observer, is looking to make up to 100 editorial roles redundant before March 2013 following losses of £44.2 million during its last financial year, staff heard today.

“Perdi meu amor na balada” é campanha viral da Nokia

Com quase 1 milhão de views, muita gente acreditou e até transformou em meme o “caso” de Daniel Alcantara e seu apelo: “Perdi meu amor na balada”.

Sua mensagem, que tinha até página no Facebook, mobilizou as pessoas para ajudá-lo a encontrar a tal Fernanda. Vários veículos cobriram a história do rapaz forever alone.

Obviamente que muitos já desconfiavam – ainda mais com o segundo vídeo da série – mas hoje saiu o vídeo final (acima) onde tudo se revela, oficialmente, uma ação publicitária da Nokia.

Não importa o quão comovente ou bom seja o conceito inicial, quem se sentiu enganado está reclamando e enchendo de “dislikes” o vídeo no YouTube.

Com a expectativa que foi criada, seria muito difícil a Nokia escapar desse descontentamento no final, já que agora aqueles que acreditaram chamam a marca de mentirosa. A verdade é que o sucesso do vídeo inicial não teria sido tão grande se logo de cara fosse assinado por uma corporação.

Se vale o buzz a qualquer custo? É uma pergunta que o departamento de marketing da empresa deve estar tentando responder nesse momento.

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Airtime Enlists MC Hammer, Kurt Russell For Inaugural Ad

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Perhaps you’ve heard of Airtime, the Chatroulette-like video chat service from Shawn Parker that allows you to chat randomly with your Facebook friends or complete strangers based on interests. Anyway, Airtime Co-Founder Shawn Fanning just released a promotional video for the service which features spokesman Ian Plaff who also works for the agency that created the video, Portal A.


Batmóvel, o documentário

Aproveitando toda a expectativa em torno do terceiro capítulo do “Batman” de Christopher Nolan, a Warner Bros. irá lançar um documentário para contar a história do inseparável carro do Homem-Morcego.

Além de sua origem nos quadrinhos, os diretores e designers dos filmes anteriores mostram a evolução do Batmóvel, e os motivos de suas escolhas estéticas para representar o veículo no cinema.

O documentário, que tem 30 minutos de duração, virá como extra no blu-ray de “The Dark Knight Rises” no fim do ano.

Qual é o seu Batmóvel preferido?

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Airtime Promises ‘The Best Internet You Ever Had’ in New Video


The video chat startup, founded by Sean Parker and Shawn Fanning, launched to a ridiculous amount of fanfare at the beginning of June. Now the company is advertising.

Braincast 25 – Produção de conteúdo independente

Não é fácil desbravar a selva lá fora sozinho, sem a ajuda das grandes engrenagens com funcionamento garantido. Mas uma coisa é certa: Você vai poder fazer do seu jeito.

Nesse Braincast, discutimos sobre produção de conteúdo independente, com exemplos de sucesso de artistas, músicos, videomakers, escritores e programadores que se aventuraram com a cara e a coragem. Para tanto, Carlos Merigo e Saulo Mileti recebem os digníssimos Maestro Billy e Anderson Gaveta.

Faça o download ou dê o play abaixo:

[0h02m35] Comentando os Comentários
[0h48m10] Borracharia do Seo Abel
[0h53m28] Qual é a Boa?

Críticas, elogios, sugestões para braincast@brainstorm9.com.br ou no facebook.com/brainstorm9.

Feed: feeds.feedburner.com/braincastmp3 / Adicione no iTunes

Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.

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Five Ways Marketers Ruin Social Campaigns


Wildly popular ways to make sure your next social campaign never takes off.

Pristine Peaceful Pagodas – The A1Architects ‘Black Teahouse’ Sits on a Picturesque Landscape (GALLERY)

(TrendHunter.com) The A1Architects ‘Black Teahouse’ is as aesthetically zen as the art of making a good cup of tea. The flat-roofed pagoda overlooks grassy knolls and a picturesque S-shaped body of water….

Sarah Silverman Offers to Get Romney Backer’s Rocks Off

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I never really thought of Sarah Silverman as being all that sexy but after watching her offer to “scissor” Vegas casino big wig and Romney backer Sheldon Adelson “wearing a bikini bottom through to fruition,” my opinion may have changed a bit.


Fiat Delivers New Breed of Italian Immigrants to America

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We like this new Fiat work from The Richards Group. Entitled Immigrants, the work leaves behind Jennifer Lopez and Fiat hot chick Catrinel Menghia and, instead, focuses on the vehicles themselves likening them to a new wave of Italian immigrants.


Sinister Superhero Sculptures (UPDATE) – The Exhibit ‘Broken Heroes’ by Patricia Waller is Somber (GALLERY)

(TrendHunter.com) Pop culture icons often evoke a sentiment of happiness in fans; yet, the exhibit Broken Heroes by Patricia Waller shows characters in a more somber light.

The exhibition, currently on display at…

Sometimes It’s Better to Study Dolphin Brains Than Advertising



"When I went to college at Boston University I majored in communications and advertising," said Ignition Factory's Trevor Guthrie. "I wish I hadn't done that."

GSK: “A torcida é minha única droga”

O atleta britânico Marlon Devonish protagoniza essa aventura visual da GlaxoSmithKline, laboratório que provê a tecnologia anti-doping dos Jogos Olímpicos de Londres 2012.

Instantes antes do início da corrida, o comercial mostra as poderosas mudanças e injeção de adrenalina no corpo do esportista. Algo que nenhuma droga pode causar, apenas o apoio do público, segundo Marlon.

A campanha da GSK estará em todo Reino Unido, mostrando que essa será a Olimpíadas com mais triagem anti-doping da história. Todos os medalhistas e 50% dos atletas passarão pelo teste.

A criação é da TBWA London.

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Little Men Molest Naked Lady Gaga in Perfume Ad

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What’s up with this whole nudity in advertising thing? Headlines scream, “Celebrity Gets Naked in New Ad Campaign!” Yet, the celebrity is not actually naked. Either they are wearing minimal clothing or have their private bits strategically covered with another body part.


You are not Banksy

Banksy est un artiste dont l’identité civile est inconnue, mais dont les œuvres sont reconnues mondialement. Nick Stern s’est amusé à reprendre les collages et interventions urbaines de l’artiste anglais et d’en faire des clichés très réussis. Un projet complet à découvrir en photos dans la suite de l’article.

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Omnicom reports 2% profits rise to $283m

Omnicom, the world’s second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009.

Omnicom reports 2% profits rise to $283m as revenue slows

Omnicom, the world’s second-largest advertising group, has reported a 2.2% rise in second-quarter net income to $282.7m (£180.6m), although its revenue growth was the slowest since Q4 2009.