Looking at China by the numbers, mobile marketing should be a thriving business. But marketers barely consider mobile media as a way to build brands there.
O2 is giving a third of its customers money back in compensation for last week’s network problems and will offer a £10 in-store voucher to all its customers.
“Outdo yourself.”
Advertising Agency: Publicis, Singapore
Executive Creative Director: Ajay Vikram
Art Director: Kris Ng, Xiulu Chua
Copywriter: Tony Ting
Illustrator: Xiulu Chua
One way for brick-and-mortar stores and chains to regain foot traffic is to develop in-store services that are accessed by apps.
Après son interview pour Fubiz TV Issue 04, Ugo Gattoni (Ultra Copain), revient avec ce travail et cette fresque incroyable. Réalisée dans le cadre des JO 2012 à l’aide de rotrings et d’une loupe, il s’agit d’une frise illustrée de 5 mètres de long sur 41 cm de haut. Une création éditée chez Nobrow Press, à découvrir en vidéo.
| THE ORIGINAL? Against Domestic Violence – 2011 Source : Violenceagainstwomen.eu Agency : ProximityBBDO Brussels (Belgium) |
LESS ORIGINAL Against domestic violence – 2012 Source : TheReel Agency : BBH London (United Kingdom) |
There is only one innovation, price or distribution leader in a market, but others can still compete by becoming customer centric.
This year’s Media Week 30 Under 30 event, which was supported by The Mail On Sunday, revealed the next generation of talent in the industry.
Paddy Power has been forced to pull an ad which bought the Queen to life through augmented reality, after the Bank of England rapped the bookie for breaking the law.
Paddy Power has been forced to pull an ad which bought the Queen to life through augmented reality, after the Bank of England rapped the bookie for breaking the law.
Channel 4’s in-house agency 4creative has created an upbeat 90-second ad showing the herculean preparations of the UK’s leading Paralympians and telling the country to ‘forget eveything you know about humans’.
Greenpeace’s spoof Shell website, which invites consumers to make their own ads in support of Shell drilling in the Arctic, has reaped a second wave of popularity after the charity disrupted a number of Shell petrol stations this week.
Amanda Jane Jones est une graphiste basée dans le Michigan qui a eu l’excellente idée de photographier des couples de personnes pour sa série créative My Better Half. Elle prend ainsi un cliché du couple ainsi qu’une photo de chaque personne qu’elle étoffe graphiquement avec des anecdotes et des symboles.
Você já viu diversos experimentos com Google Chrome, incluindo os hits criados por Chris Milk.
“The Bravest Man In The Universe” também é uma interação para promover o navegador do Google, mas dessa vez em sua versão mobile. A experiência só acontece se você acessar o bravestman.com do seu smartphone ou tablet.
O site (e trilha sonora) é baseado no novo álbum do veterano Bobby Womack, e foi criado em parceria com a XL Recordings.
Post originalmente publicado no Brainstorm #9
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The Daily and The Sunday Telegraph are squaring up to News International with an aggressive Olympic push, including a star-studded marketing campaign and a daily Olympic supplement of up to 48 pages.
London 2012 organisers have been forced to take 500,000 football tickets off the market due to faltering sales, despite supporting the football tournament with marketing activity.
European advertising industry bodies are preparing to launch a pan-European consumer advertising campaign to boost education and awareness about online behavioural advertising.
JCDecaux, the outdoor media owner, has appointed Juan Perez, former head of advertising and sponsorship at Heathrow Airport-owner BAA, as its director of retail, replacing Steve Arnold.
(TrendHunter.com) The inspiration behind these daring domestic abuse campaigns is a world without any violence or injustice. These stunning campaigns are so blunt and uncompromising on the topic of domestic abuse,…
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In the 2nd post of the VentureBeat series, Trend Hunter will take a quick look at Egnyte and offer some advice on how to…
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