(TrendHunter.com) The traditional garb of the Japanese is revamped in the latest wave of contemporary kimono couture. It is no wonder that kimono means “thing to wear” in Japanese. Often, the kimono…
Buddy Media is out with a new study that examines how marketers are using – and can better use – Twitter as a marketing tool.
Twitter has hired independent media shop Horizon in conjunction with the airing of its first TV ad.
Rupert Murdoch’s News Corporation today (26 June) confirmed that it is considering separating its media empire into two “distinct publicly traded companies”.
No Braincast 22 falamos de como as publicações das duas maiores editoras do país estão se adaptando ao mundo digital, de como este é o melhor momento para ser jornalista e de como o tão aclamado “jornalismo cidadão” veio para somar e não para dividir. E para manter o alto nível nesta discussão, Cris Dias e Saulo Mileti receberam os ilustres: Alexandre Maron (Editora Globo) e Sergio Gwercman (Editora Abril). Confira!
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[00h02m10] Comentando os Comentários
[01h04m30] Qual é a Boa?
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Quer ouvir no seu smartphone via stream? Baixe o app do Soundcloud.
Post originalmente publicado no Brainstorm #9
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Salon Urbain Lounge est la nouvelle création architecturale de Sid Lee Architecture et Ædifica. Situé au Place des Arts à Montreal, ce lieu au design recherché et réussi a été conçu pour recevoir des personnes avant et après les concerts organisés au hall de concert adjacent. Plus d’images à découvrir dans la suite.
Not that you’d encounter any of this while driving down the freeway but this is advertising and in advertising anything can happen; even scenarios that are ludicrous and unlikely.
(TrendHunter.com) Rather than risking your device with a make-shift prop, consider trying out one of these dutiful smartphone stands. These integrated holders provide users with the perfect angle for streaming videos…
Another big magazine company is looking to ad tech to make its online ad inventory more valuable.
Voici le clip officiel du groupe My Robot Friend pour illustrer le morceau Goodbye. En utillisant Cinema 4D pour l’animation et After Effects pour les textures, cette vidéo de MakeMake Studio illustre le voyage spirituel d’un homme suite à un naufrage, à la recherche de sa bien-aimée. Un clip poétique à découvrir dans la suite.
If someone was going to write a book about what startups think of agencies, it would be called, "They're Just Not That Into You."
Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officer: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Sukesh Kumar Nayak
Copywriter: Sukesh Kumar Nayak
Art Director: Vinit Sanghvi, Pratheeb Ravi, Swaroop Sankar
Photographer: Studio 31
Account Supervisor: Kankana Ghosh, Devasmita Halder
Advertiser’s Supervisor: Rahul Bhowmik
Account Manager: Ajay Mehta
“The world has less time left. Travel now.”
Advertising Agency: BBDO, Mumbai, India
Chief Creative Officer: Josy Paul
Executive Creative Director: Rajdeepak Das
Creative Director: Sandeep Sawant, Josy Paul, Rajdeepak Das
Copywriter: Yohan Daver, Josy Paul, Rajdeepak Das, Sandeep Sawant
Art Director: Sandeep Sawant, Rajdeepak Das, Yohan Daver, Josy Paul
Account Manager: Keegan D’mello
Para chamar atenção no meio da rolagem infinita do Pinterest, a UNIQLO resolveu criar uma animação no meio da caminho. É o que eles chamaram de Dry Mesh Project.
A agência Firstborn, de Nova York, diz que colocou dezenas de pessoas fazendo repin ao mesmo tempo para que o conteúdo aparecesse na seção Popular. Isso também pode ser chamado de spam, mas como é no Pinterest tá tudo legal.
Post originalmente publicado no Brainstorm #9
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“Travel more, see more.”
Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Director: Chee Guan Yue
Copywriter: Chee Guan Yue, Li Ning
Art Director: Li Ning, Chee Guan Yue
Illustrator: Song Shanshan
Typographer: Cao Jie, Ma Lidan
Art Buyer: Kevin Bi, Jane Li
Account Supervisor: Chris Li
Advertiser’s Supervisor: Marcel Schneider
Account Manager: Amy Wang
TBWA\Worldwide is relaunching its digital offering under the banner TBWA\Digital Arts Network in 18 markets including the UK.
Com a Copa do Mundo no Brasil em 2014, eu vejo várias pessoas dizendo que vão “fugir” do país. Viajar para passar longe de tumulto.
Em Londres, com os Olímpiadas batendo na porta, um monte de gente também deve pensar assim, já que a própria British Airways está pedindo para que os ingleses não viajem e torçam pelos atletas nacionais nos jogos.
Eu fiquei esperando a asa bater no Big Ben, mas eles não tiveram coragem.
Post originalmente publicado no Brainstorm #9
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Our Cannes beach party saw some of the global industry’s biggest movers and shakers relax with a few drinks and take time out to talk to Campaign about their experiences of the Festival.
Our Cannes beach party saw some of the global industry’s biggest movers and shakers relax with a few drinks and take time out to talk to Campaign about their experiences of the Festival.
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