‘Mad Men’ Recap: Big Pimpin’
Posted in: UncategorizedShattered Movie
Posted in: UncategorizedCoup de coeur pour Tyler Stablefond qui nous propose ce court-métrage magnifique appelé « Shattered ». Narrant l’histoire d’un grimpeur à la recherche de soi-même face à la montagne, cette vidéo tournée avec un Canon EOS 1D-X est à découvrir en HD dans la suite de l’article
Aviva appoints Bray Leino to B2B account
Posted in: UncategorizedAviva has consolidated its UK business-to business-marketing duties with Bray Leino after a review involving 10 agencies.
Move Performance
Posted in: UncategorizedVoici une vidéo de présentation de la gamme Move produite par la marque de vêtements Electric Foxy. Vantant la qualité du textile et son optimisation pour le sport, la vidéo en slow-motion simple et très réussie dirigée par Jennifer Darmour est à découvrir dans la suite de l’article.
R Whites reinvents ‘secret lemonade drinker’
Posted in: UncategorizedR Whites, the soft-drinks brand, has reunited the actors from its well-remembered “secret lemonade drinker” ad from 1973 for its ice lolly range.
MTV Revs Up Social Efforts Around Annual Movie Awards
Posted in: UncategorizedPre-roll do YouTube com anúncios que incentivam a adoção nos famosos virais de gatos
Posted in: UncategorizedGatos são engraçados e os donos da internet, mas ao mesmo tempo que fazem sucesso no YouTube, muitos estão sendo abandonados – ou penando na mão de pessoas que praticam atrocidades com aqueles que já estão nas ruas.
Para incentivar a adoção de gatos, a ONG Oito Vidas apresentou a ideia de veicular anúncios antes dos famosos virais felinos. Porém, todos com uma diferença: humanos no lugar de gatos. Você pode até tentar, mas eles sempre serão mais divertidos.
É um case feito pra Cannes, mas com uma boa iniciativa de adequação da mídia ao meio. Pra quem não gosta do pre-roll do YouTube, tem que admitir que esse está no lugar certo.
A criação é da Ogilvy do Rio de Janeiro.
Post originalmente publicado no Brainstorm #9
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Facebook and Twitter target UK SMEs with adspend giveaways
Posted in: UncategorizedFacebook and Twitter are going head to head in their attempts to attract small to medium-sized businesses after both launched education and free advertising initiatives.
Museu dos Sons em Risco de Extinção
Posted in: UncategorizedPreocupado com a possibilidade de um mundo onde nunca mais poderíamos ouvir a sinfonia inicial do Windows 95 ou o ruído da uma fita VHS rodando, Bredan Chilcutt resolveu criar um museu: o Museu dos Sons em Risco de Extinção.
Seu plano é coletar material até 2015 e depois, pelos próximos sete anos, reinterpretar esses sons através de uma composição binária.
O que você chama de coisa de maluco, Bredan chama de paixão. Em sua coleção até agora, você pode ouvir uma TV de tubo, um Game Boy, um CD girando dentro de um discman, uma fita K7, um telefone de disco, e até um tamagochi. Vai lá: savethesounds.info
Post originalmente publicado no Brainstorm #9
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Tess Alps to become Thinkbox executive chair
Posted in: UncategorizedTess Alps, chief executive of Thinkbox, is to take the role of executive chair at the commercial TV marketing organisation from 1 July, while UKTV’s Julia Jordan has become chair of the Thinkbox board.
EBay Fashion sponsors Marie Claire app
Posted in: UncategorizedIPC monthly magazine Marie Claire has secured eBay Fashion as the sponsor of its newly launched Marieclaire.co.uk app for iPhone, BlackBerry and Android.
Woman’s Weekly launches live show
Posted in: UncategorizedIPC Media has unveiled plans to stage Woman’s Weekly Live! The Creative Stitches & Hobbycrafts Show, the magazine’s first standalone live event.
Omega unveils Start Me Up Olympic drive
Posted in: UncategorizedOmega, the official timekeeper for London 2012, today (29 May) launches its global Olympics TV ad, which features an array of Olympic hopefuls and focuses on the pivotal few seconds before they compete.
Omega launches ‘Start me up’ Olympic ad
Posted in: UncategorizedOmega, the official timekeeper for London 2012, today ( 29 May) launches its global Olympics TV ad , which features an array of Olympic hopefuls and has a focus on the pivotal few seconds before they compete.
Hello! creates 3D Gary Barlow cover for Jubilee edition
Posted in: UncategorizedHello! magazine is offering readers a closer look at this week’s cover star Gary Barlow by rolling out an augmented reality app that presents a 3D image of the Take That singer and organiser of the Queen’s Diamond Jubilee concert.
WPP buys into digital data agency Predictys SAS
Posted in: UncategorizedWPP-owned database marketing company KBM Group has acquired a majority stake in France-based digital data agency Predictys SAS.
British Gas readies ‘free swim’ Olympic campaign
Posted in: UncategorizedBritish Gas has signed up Rebecca Adlington and Keri-Anne Payne, Team GB swimmers, for its ‘Free Swims for Britain” television campaign.
LG Mobile launches One Direction competition on Twitter
Posted in: UncategorizedLG Mobile is pushing its L-Series smartphones with a One Direction ticket giveaway run via Twitter.
Getty Images – From Love to Bingo
Posted in: UncategorizedL’agence AlmapBBDO a sélectionné 873 images du site Getty Images pour créer ce montage vidéo publicitaire. Soulignant ainsi la quantité et la variété d’images disponibles sur le site, la vidéo narrant en 1 minute la vie d’un homme aux multiples visages est à découvrir dans la suite.