Apr
03
Comment on AFL Finals Series: Game Signatures by Scott Canning
Posted in: UncategorizedAwesome idea.
Thanks again Chris for taking the time to share your insights at AWARD School about creating beautifully simple work.
Cheers
Scott
Apr
03
Preppy Printed Oxfords – The Gitman Vintage SS 2012 Collection is Old-School Cool (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The Gitman Vintage SS 2012 collection featured retro prints with lots of personality. The iconic shirt company has pulled out its old lookbooks for inspiration from past lines. The result is a mix…
Apr
03
Skittles: Easter Egg Surprise 1 Of 5
Posted in: Uncategorized
Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno, Peter Ignazi
Apr
02
See the Spots: ‘Miller Time’ Ads from DraftFCB Break Tonight
Posted in: Uncategorized
MillerCoors continues effort to revive Miller Time. A-B marketing chief: 'I'm glad they finally did something to improve the advertising.'
Apr
02
Faux Canine Eyewear Lines – The Barker ‘Monocles for Dogs’ Set is a Comical Ruse (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) The online purveyors of spectacles at New York’s Warby Barker’s have put on an elaborate April Fool’s Day ruse in the form of their ‘Monocles for Dogs’ line. Visitors of the popular online…
Apr
02
ANA Survey: 52% of Marketers Will Ask Agencies to Lower Internal Costs
Posted in: Uncategorized
Marketing budgets haven't changed drastically in the past year, yet brands are being asked to be conservative with spending, an Association of National Advertisers survey has found.
Apr
02
Geometric Rooms
Posted in: UncategorizedL’artiste italien Esther Stocker parvient à créer des environnements géométriques impressionnants. Avec des installations dans différentes galeries et lieux dans le monde, le résultat est étourdissant, jouant avec intelligence sur les lignes et la perspective.
Previously on Fubiz
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Apr
02
Sara Lee Appoints Butler Shine Stern to Handle Hillshire Farms
Posted in: Uncategorized
The Sausalito, Calif.-based indie shop will handle creative and strategy for Hillshire Farms across its portfolio of lunchmeat products and smoked sausages.
Apr
02
High-Style Surfer Shoots – The ‘Victor’ Dansk Magazine Editorial is Sportswear-Chic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Laurence Ellis captures model Victor Nylander in the ‘Victor’ Dansk magazine editorial. Dressed in a series of surfer-inspired styles, the Danish model pulls off edgy sportwear…
Apr
02
Google+ Launches First TV Spot in the U.K.
Posted in: Uncategorized
Google brings its brand of tear-jerking creativity to the U.K. with "Plus Tom," the first TV spot for Google+ across the pond.
Apr
02
Kate Upton’s Boobs Now Selling DirecTV
Posted in: Uncategorized
We didin’t think it was possible but we might, in fact, be getting bored with Kate Upton flaunting her 34D’s for just about every brand under the sun.
Apr
02
Book review: Visual Storytelling- Inspiring a New Visual Language
Posted in: Uncategorized
Today, the creative scope of existing visual storytelling techniques is being expanded to meet the formidable challenge of extracting valuable news, surprising findings, and relevant stories from a daily flood of data head on. Visual Storytelling focuses on contemporary and experimental manifestations of visual forms that can be classified as such continue
Apr
02
Pedir uma pizza apertando um botão? Em Dubai já é possível.
Posted in: Uncategorized
Bateu a fome, e agora? Você vai até a cozinha, abre a geladeira, e nada. De repente, você olha para aquele imã de geladeira – na verdade, um botão de emergência para fome – e aperta. A criação da TBWA/RAAD Dubai para a Red Tomato Pizza tem direção de arte interativa brasileira, assinada por Rafael Guida. Sem contar que faria um enorme sucesso por aqui.
Basicamente, quando o usuário aperta o botão de emergência, o pedido pré-configurado é acionado na pizzaria. O cliente, então, recebe um SMS confirmando que o pedido foi recebido (e dando a opção de cancelamento, caso ele tenha sido feito por engano). Para que o serviço funcione, entretanto, é necessário um celular com conexão bluetooth.
Post originalmente publicado no Brainstorm #9
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Apr
02
OK Go – Skyscrapers
Posted in: UncategorizedAfin d’illustrer le morceau “Skyscrapers” du groupe OK Go, la réalisatrice Trish Sie a eu la belle idée de se mettre en scène avec Moti Buchboot dans divers environnements en train de danser. Très léger, coloré et poétique, ce clip est à découvrir dans la suite de l’article en vidéo.
Previously on Fubiz
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Apr
02
Astrological Alcoholic Drinks – ‘Intoxicated Zodiac’ by Gwen S. Kaiser is a Toast to Horoscopes (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Intoxicated Zodiac is where horoscopes meets alcohol to create mystical drinks for all signs. Whether it’s a beer, cocktail or wine, everyone tends to have a favorite drink; but what if there&#…
Apr
02
Comment on Alteco Super Glue: Steel span wire by 20 creative guerilla marketing campaigns | The Techno Tribe
Posted in: Uncategorized[…] Way to make a point about the strength of that superglue. ViaI Believe in Advertising. […]
Apr
02
McDonalds: Train Timetable
Posted in: UncategorizedEinstein nos ensinou que o tempo é relativo. E já que ele não pode ser medido sempre do mesmo modo, o McDonald’s lá de Varsóvia nos oferece um jeito interessante de fazer este cálculo: comida. Ou, melhor dizendo, a quantidade de comida que dá para saborear antes do seu trem partir.
Uma bela ideia de como usar um meio com pertinencia e ainda prestar um serviço – ainda que seja em benefício próprio – para os passageiros. Além do cálculo em hamburgers, batatas e refrigerantes, o painel ainda avisa possíveis atrasos e mudanças.
Simples e bacana.
Post originalmente publicado no Brainstorm #9
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Apr
02
Reflexões de um publicitário americano fazendo comerciais para o McDonald’s na China
Posted in: Uncategorized
Nesse curta-documentário, John Benet é um produtor de publicidade americano em Xangai, que recebe a missão de produzir uma série de comerciais para o McDonald’s na China.
O tema parece simples, mas em 15 minutos Benet levanta uma variedade de questões de forma fascinante, começando pela sua conclusão pessimista da carreira em publicidade, depois de 23 anos na ativa, e da dificuldade em encontrar valor em seu trabalho.
Balanceando humor, cinismo e melancolia na medida ideal, “Sunshine” aborda o valor da criatividade e as diferenças culturais entre ocidente e oriente, mostrando um país em demolição na marcha pelo progresso.
Em uma das muitas frases marcantes, John conclui:
“Você pode ter uma carreira inteira em publicidade sem necessariamente conseguir amarrar um monte de pensamentos juntos.”
Já aviso antes para não ter reclamação: Muito inglês e sem legendas.
Post originalmente publicado no Brainstorm #9
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Apr
02
Jammers Swarm NATO HQ
Posted in: UncategorizedIndignados abroad prepare for #OCCUPYCHICAGO.
From Adbusters Blog
Yesterday, several hundred indignados, culture jammers and occupiers from across Europe swarmed the North Atlantic Treaty Organization (NATO) headquarters in Brussels in a bold attempt to shut it down.
Organizers explained that the action was a prelude to #OCCUPYCHICAGO and an early preview of the anarchic swarms that will disrupt May’s NATO summit. “Where peace is at stake, nonviolent intervention is necessary,” a press release said.
According to the AFP, occupiers ran across fields and climbed fences leading to the NATO compound chanting “NATO Game Over” and “We want peace now.” They were blocked by a “large police presence” and 483 nonviolent occupiers were arrested.
Apr
02
Aleolub Lubricant: Penguin-Bear, Turtle-Walrus, Chicken-Donkey
Posted in: Uncategorized
“Personal Lubricant Aleolub. Make it possible.”
Advertising Agency: Herezie, Paris, France
Creative Director : Andrea Stillacci
Copywriter : Anthony Clouet
Art Director : Léo Aram
Illustrator : Vaïnui de Castelbajac
Print producer: Capucine Lhermitte
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