Candy-Concealing Desserts – These Pinata Sugar Cookies Deliver a Stunning Sweet Surprise (GALLERY)

(TrendHunter.com) Kick off your Cinco de Mayo celebration with these dazzling Pinata Sugar Cookies. Crafted by blogger Sandra Denneler, from the delicious blog ‘She Knows Food & Recipes,’ these…

Cheers and Grilled Cheese at Dwell’s Light & Energy Cocktails


Energy-efficient lighting has become polarizing in Washington, but for Dwell magazine it's an excuse to party.

AB InBev Global CMO Steps Down


Anheuser-Busch InBev Global Chief Marketing Officer Chris Burggraeve has stepped down and will be replaced by Miguel Patricio, zone president for Asia Pacific.

A-B InBev Global CMO Steps Down


Anheuser-Busch InBev Global Chief Marketing Officer Chris Burggraeve has stepped down and will be replaced by Miguel Patricio, zone president for Asia Pacific.

Small Agency Awards Deadline Extended One Last Time: Entries Due May 7


Ad Age has extended the deadline for entries into its Small Agency Awards competition until May 7.

TBWA Madrid Captures the Art of Storytelling in McDonald’s Ad

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Isn’t story telling a key component of any good advertising?


Meet Up Site Badoo Highlights New Yorkers in First Ad Campaign

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Social discovery site and fourth largest social network, Badoo, is launching its first U.S. advertising campaign on April 26 as part of its official American launch.


Group M’s Hispanic Media Prophet: Gonzalo del Fa


"You have to never give up and always be talking about it," said Gonzalo del Fal, describing his mission to grow the multicultural client base at MEC Bravo and Group M. "It's a matter of repetition sometimes."

Animal Sculpture Furniture – The Hippo Coffee Table Collection is Adorably Realistic (GALLERY)

(TrendHunter.com) The Hippo Coffee Table collection is not only unique, it is adorably unique. Each piece of furniture in the collection happens to be supported by a bronze sculpture of the animal that inspired its…

Under Armour Helps Women Kick Ass

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Red Tettemer + Partners and CP+B have created a campaign for Under Armour have created What’s Beautiful, a social media contest that provides women with an online community designed to help them meet and exceed their physical goals through a series of training challenges.


Mulher é torturada em vitrine para expôr testes de cosméticos em animais

Quando se fala nos testes que a indústria de comésticos pratica em animais, muita gente vira a cara, acha exagero ou manda logo um jocoso “oh, que dó. você está com peninha dos animaizinhos fofinhos?”.

O problema é que a verdade é muito mais cruel do que se imagina. Diversas marcas já aboliram esse tipo de teste, mas outras tantas continuam fazendo.

Para escancarar essa barbárie do especismo, a marca Lush criou um laboratório de experimentação na vitrine de uma de suas lojas em Londres. Só que ao invés de animais, colocou uma mulher como cobaia.

Mesmo sendo de mentirinha, as imagens chocam. Com isso, a Lush conseguiu chamar atenção para a causa e para os seus produtos, numa “instalação de arte” que durou 10 horas.

A pergunta é: Vale a pena ter mais uma nova marca de batom, rímel, desodorante ou produto de limpar fogão no mercado, ao custo de enfiar isso olho e goela abaixo dos outros?

Para ajudar na sua decisão, aqui vai duas listas: Uma de empresas que testam em animais | E outra das que não testam.





/via BuzzFeed

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Cannes Young Lions Entrant Creates F*%K It List

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One week after this year’s Cannes Lions Festival, DDB Toronto’s Daniel Bonder will be turning 29 and officially too old to attend the prestigious Young Lions Academy.


Carrefour Market: Back to 1961

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Executive Creative Director: Agostino Toscana
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Directors: Paolo Montanari, Stefano Perrone
Copywriters: Paola Rolli, Matteo Maggiore


Point P New Catalog: Flat, Living Room, Stairs, Terrace, Bathroom

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Point P sells building material for professionals, arrangement outside, stone floor, parquet, joinery, equipment. The campaign announces the release of its new catalog.

Advertising Agency: Euro RSCG, Paris, France
Creative Director: Hugues Pinguet
Art Director: Thomas de Belleville
Copywriter: Dimiti Hékimian
Illustrator 3D: Philippe Porceillon / Visuelys
Retouchers: La souris sur le gâteaux
Art buyer: Isabelle Baud


New York Times R&D Group Launches First Commercial Product (And It’s for Brands)


The New York Times R&D Lab has spent years building "concept cars" for the media world, but now it's introducing an ad product designed to leverage social media.

Three Years Later, a Check-In With the Winner of Aussie ‘Best Job in the World’ Contest


From jellyfish stings to writer's cramps, Ben Southall tells the BBC that his gig as caretaker of a tropical island was not what he'd envisioned.

Binggrae Banana flavored milk: Grassland, Farm

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“Banana flavored milk.”

Advertising Agency: Cheil Worldwide Seoul, South Korea
Creative Director: Hui-Kang Yea

Art Director: Giho Lee
Copywriter: Giho Lee
Graphic Designer: Hee-Chan Yang
VFX Designer: Yong-Kyu Lee


Whimsical Fairy Tale Shoots – The Down the Rabbit Hole Moda&Styl Shoot Channels Alice in Wonderland (GALLERY)

(TrendHunter.com) The ‘Down the Rabbit Hole’ Mode&Styl; shoot is an artful fashion story that fuses fashion with a magical sense of story-telling. Exuding whimsy, fun and a childlike innocence, the shoot pays…

Rupert Murdoch Muses on Disappearance of Printed News


Undergoing questioning into press misconduct in the U.K., he used the platform to share his thoughts on digital media's impact on the business of print newspapers.

Science of Airborning

Darren Rayner et the Voleurz Family ont pu produire cette vidéo appelée “Science of Airborning”. Alliant des plans tout en se moquant des clichés des vidéos de sports extrêmes avec humour et intelligence, le rendu de cette parodie de Art of Flight est à découvrir dans la suite en vidéo.



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