Mar
07
Mar
07
UM London and Mindshare land Royal Mail and Post Office media
Posted in: UncategorizedUM London and Mindshare have won the respective £5m Royal Mail and £12m Post Office accounts, following a six-month pitch process involving OMD, the incumbent agency on both accounts.
Mar
07
¡Un Oriente Medio libre de Armas Nucleares!
Posted in: Uncategorized¿Por qué callan sobre eso?
From Adbusters Blog
He aquí los intentos de los movimientos Occupy de aportar algo de cordura en la cuestión de Oriente Medio. Lee las últimas reflexiones de Chris Hedges sobre #occupyAIPAC y más.
La lucha por la justicia en Oriente Medio es nuestra lucha. Es parte de la lucha contra el vasto 1 por ciento global. Es una lucha de la vida contra la muerte. Por comunicar en vez de matar. Una lucha por el amor en lugar del odio. Es parte de la gran batalla contra las fuerzas corporativas de la muerte que reinan sobre nosotros – la industria de los combistibles fósiles, la industria armamentística, el Estado de seguridad y vigilancia, los especuladores de Wall Street, las élites oligárquicas que asaltan a los pobres, a nuestros hombres y mujeres trabajadoras, a nuestros niños, uno de cada cuatro de los cuales depende de cupones de alimentos para comer, son las élites que están destruyendo los árboles, el aire y las aguas de nuestro ecosistema y poniendo en solfa nuestra existencia como especie.
Lo que están haciendo en Gaza, la mayor prisión al aire libre del mundo, es un pálido reflejo de lo que nos está ocurriendo poco a poco a todos los demás. Es un anticipo del Estado de seguridad global en ascenso, nuestro nuevo sistema de gobierno que el filósofo Sheldon Wolin denomina “totalitarismo invertido”. Es un reflejo de un mundo en el cual los poderosos no están sometidos a la ley, tanto en Wall Street como en los destrozados restos de los países que invadimos y ocupamos, incluyendo Iraq con sus cientos de miles de muertos. Y uno de los mayores exponentes de esta demente ideología de la violencia por la violencia, de este flagrante desprecio hacia las leyes nacionales y el derecho internacional, es el Comité Israeloamericano de Asuntos Públicos, o AIPAC.
URL: http://www.truthdig.com/report/item/aipac_works_for_the_1_percent_20120304/
Traducido por translatorbrigades@gmail.com – Join us in translating Adbusters!
Mar
07
40 Young Social Entrepreneurs – People Working to Change the Way Youth are Empowered (CLUSTER)
Posted in: Uncategorized
(TrendHunter.com) There are a breadth of organizations supporting young social entrepreneurs and their business endeavors. If you’re looking for inspiration to start your own enterprise or business, look no further.
The…
Mar
07
Ian Dowds quits NI after three months in post
Posted in: UncategorizedFormer VP of UK revenue at the ad network Specific Media Ian Dowds has left News International after just three months in post as sales director.
Mar
07
People Protectors – Like is Life
Posted in: Uncategorized
Qual ponto em comum você encontraria em uma seguradora, uma ONG, um país africano e o elemento água? São palavras improváveis, mas que podem trazer sentido a uma notícia, a um filme, a uma música, a um conto ou simplesmente a uma HISTÓRIA REAL. Apresentando os personagens dessa história: Axa (a seguradora), Care (a ONG), Benin (o país africano) e água (ela mesma).
O ponto em comum entre todos eles foi encontrado pela agência de propaganda francesa Marcel: para divulgar a plataforma People Protectors em sua página no Facebook, a seguradora Axa, junto à ONG Care, criou o Like is Life, o projeto que possibilita às pessoas a enviarem os seus “LIKES” para Benin como se fossem doações, mostrando que apoiam a construção de poços de água potável para os 50% dos habitantes do país que não têm acesso à água limpa.
É tudo muito simples: é preciso se tornar fã da página, dar um LIKE no projeto e a partir daí ver (através de 3 filmes randômicos) seu CURTIR se transformar em água e mudar a vida de um morador de Benin.
A seguradora e a ONG uniram suas forças para construir 122 poços de água potável e ajudar a melhorar as condições de saúde de 80 aldeias, 32 escolas e 10 centros de saúde desse país.
E tem mais: o People Protectors tem outro projeto que une o Vietnã, enchentes e árvores, que é o Protect People in Vietnam. Palavras mais improváveis ainda e que rendem outra história sensacional. Vale dar uma olhada.
Uma forma brilhante e emocionante de materializar o que uma seguradora pode fazer pelas pessoas: proteger. E ir além disso: mudar a vida delas. Isso que é mão na massa!
Post originalmente publicado no Brainstorm #9
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Mar
07
Kinder Bueno launches ‘Try Me Free’ customer acquisition drive
Posted in: UncategorizedChocolate brand Kinder Bueno is attempting to attract new consumers with a ‘Try Me Free’ television campaign.
Mar
07
Audi Visions OLED
Posted in: UncategorizedVoici ce concept du constructeur Audi avec le principe de la technologie OLED, utilisant les LEDs pour les phares des voitures. Grâce à cette technologie, les phares s’allument extrêmement rapidement, dégagent une faible chaleur et durent plusieurs dizaines de milliers d’heures.
Previously on Fubiz
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Mar
07
Cosmopolitan Says It Has 100,000 Paid Digital Subscriptions
Posted in: Uncategorized
Cosmo seems to have beaten other brands to the 100,000 mark, reinforcing the idea that digital will be a big platform for it. But its achievement is also a good sign for magazines in general.
Mar
07
Meet interesting places
Posted in: UncategorizedAdvertising Agency: Y&R, Dubai Chief Creative Officer / Creative Director / Copywriter: Shahir Zag Creative Director / Art Director: Kalpesh Patankar Via [AdsOfTheWorld]
Mar
07
Industry View: Will Apple unveil an iPad 3 tonight?
Posted in: UncategorizedWith speculation running rife that Apple is to unveil a successor to the iPad 2 at an event in San Francisco tonight (7 March) we survey agency specialists about their expectations and the knock-on effects on the tablet market.
Mar
07
Floating Graffiti
Posted in: UncategorizedLe collectif hispanique Boa Mistura ont organisé un projet artistique dans une des favelas de São Paulo afin de transmettre des valeurs à l’aide de peintures, en insérant des mots signifiant comme la beauté ou la fierté Une astuce graphique très bien réalisée à découvrir dans la suite.
Previously on Fubiz
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Mar
07
Hearst hires Lee Wilkinson as digital product director
Posted in: UncategorizedHearst Magazines UK has appointed News International’s Lee Wilkinson to the newly created role of product director for its digital division.
Mar
07
Google rebrands Android app market as Google Play
Posted in: UncategorizedGoogle has brought together its Android app market, Google music service, and eBook store as Google Play, which will use a cloud-based system similar to Apple’s iCloud.
Mar
07
Google and retail help seal record ad take for TV
Posted in: UncategorizedRecord viewing figures, big spending retail clients and Google’s debut television campaign helped TV advertising to its highest ever ad haul of £4.36bn in the UK during 2011, up 2.2% year on year.
Mar
07
Santander targets females with ‘more human’ marketing strategy
Posted in: UncategorizedSantander has overhauled its marketing strategy in favour of a more “human” approach to appeal more to female consumers.
Mar
07
This week’s Marketing cover: Illustrating the Facebook Direct Deals story
Posted in: UncategorizedWork Club chief executive Martin Brooks, creative partner Ben Mooge and designer Dan Scott talk us through this week’s (7 March) Marketing cover design.
Mar
07
Dudeified Film Subtitles – Classic Movies Subtitled for Bros Contains So Much Truth (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Classic Movies Subtitled for Bros help the demographic known as “dudes” understand iconic films. Bros have developed their own language, known as brotalk, and these subtitles allow bros to read along and…
Mar
07
Holiday Inn promotes Olympic Village association with campaign
Posted in: UncategorizedHoliday Inn is kicking off a £5m campaign to boost awareness of its sponsorship of London 2012.
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