Hasta La Creative!

As social networks start to monetize the massive traffic that celebrities bring them, stars are seeking a piece of the action on their own sites.

A Good Books é uma loja online de livros da Nova Zelândia. Poderia ser mais uma entre tantas outras, mas além do frete grátis para o mundo todo, 100% do lucro é revertido para a caridade, doado para a Oxfam.

A incrível animação/comercial acima promove a Good Books, misturando Hunter S. Thompson e Franz Kafka.

A criação é da agência String Theory, mas a produção da Buck e sound design da Antfood é que merecem destaque.

Tem também uma versão com locução, mas a viagem fica muito melhor com todos os efeitos sonoros sem interferência de alguém falando sem parar.

Post originalmente publicado no Brainstorm #9
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At its upfront, Disney Channel pitched new programming including a new "Tron" series, a rap-influenced TV movie entirely in rhyme and an "ER" for the pre-school set.

(TrendHunter.com) Three-dimensional creations are taking the most inventive drawing boards by storm, and they don’t appear to be going away any time soon. The broad propensity for 3D structures among fashion, technology,…

It had the most ubiquitous new product, threw the biggest party and may change how we think about social commerce.

(TrendHunter.com) While shock value has been used to sell products for years, these icky innovations take that practice to the next level.

Manufacturers are producing some of the most disgusting and stomach-churning products…

The UK’s commercial television sector has outperformed the wider media market since December and remains on track to achieve adspend growth of 1% in 2012, according to ZenithOptimedia.

Advertising Agency: DLV BBDO, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Art Director: Davide Fiori, Simone di Laus
Copywriter: Valentina Amenta, Dario Lo Nardo
Deputy Creative Director: Valentina Amenta e Davide Fiori
Production company: HFilms
Photographer: Diego Indraccolo
Director: Luke Scott

Social media advertising is “justifying its hype”, according to ZenithOptimedia, which has revised its forecast upwards for global internet spend, in large part due to the flow of budgets to the format.

Advertising Agency: Bates PanGulf, UAE Creative Directors: Prasanna Hegde, Richard Nugent Creative Group Head: Rajaram Ojha Art Directors: Abdul Shafeek, Vidhu Pv, Haja Mohideen Copywriter: Sheldon Serrao Via [AdsOfTheWorld]