Hasta La Creative!

Procter & Gamble (P&G) has signed up several female athletes, including British cyclist Victoria Pendleton, as brand ambassadors for hair brand Pantene, ahead of the London 2012 Olympic Games.

Le photographe français Fabrice Wittner propose la série “Enlightened Souls”. Autour d’un voyage au Vietnam, ce dernier utilise des pochoirs de lumière, donnant ainsi des visuels très réussis de jour comme de nuit. Plus d’image dans la suite de l’article.

Previously on Fubiz

• Chinese Paintings Photography
• Hyperreal Paintings
• Restructure Series

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(TrendHunter.com) With that voluminous brown hair, smoky eyes and gorgeously glossy pink pout, it’s impossible not to notice the Barbara Palvin Rabat Winter 2011 photo shoot. Another thing that’s hard to miss is the fact…

While people go to the zoo for something rare and exotic, Blaze Advertising brought something unique to Ausgrid’s sponsorship of the Great Southern Oceans exhibit at Taronga Zoo. A world-first in augmented reality, the opportunity for kids to interact with a virtual sea lion was the centrepiece of the campaign that Blaze developed to bring the message of energy efficiency to a new and tricky target audience.

Scott Deakin, the Creative behind the campaign, described the challenges: “Ausgrid’s partnership with Taronga Zoo is focused on energy efficiency. This year’s ‘Zoo Month’ campaign needed to help a younger audience – between 3 to 14 years – to learn about the positive impact of energy efficiency and develop good habits early on. We had to create something that was going to be engaging, informative and fun.”

In a huge collaborative effort, Blaze worked closely with the zoo, the keepers and augmented reality specialists ExploreEngage. Together they created a unique experience featuring a fully animated version of Taronga Zoo’s sea lion, Nala, and her child friend Amy. Seeing themselves projected onto a “magic mirror” display, visitors were able to enjoy an adventure with Nala and Amy that involved both the virtual and physical environment around them.

“The augmented reality experience was a new and interactive way to engage the public about how simple actions around the home can save energy and help the environment,” said Martin Harris, Manager of Community Investment and Partnerships at Ausgrid.

“The experience combines cutting-edge 3D depth camera and motion sensing technology to have an awareness of the participants,” said Paul Kouppas, CTO, of Explore Engage. “It’s a world-first to have an interactive object move around a user who is moving.”

The message of the campaign also continued after the virtual experience finished. Children were presented with a takeaway bag, including a copy of the illustrated story Amy Helps Save Our Marine Animals and a wind up torch.

Anthony Dunsford, Sponsorship Manager for Taronga Zoo, praised the memorable and engaging approach to the campaign. “This has provided a unique and innovative experience for our visitors,” he said. “What we’ve achieved is an interactive experience that delivers a message to children and encourages them to practice energy efficiency everyday at home”.

Agency: Blaze Advertising
Creative Direction: Scott Deakin
Creative/Art Director: Scott Deakin
Account Director: Mike Boyd
Account Manager: Ann Molloy
Set Concept/Design: Scott Deakin, Andrew Chauvel
Video Editor: Rob Stephenson, AMVI
Music Development: AMVI

Technical Development: ExploreEngage

Set build: Wildsets

Client: Ausgrid
Manager – Community Investment & Partnerships: Martin Harris
Sponsorship & Communications Officer: Cathy Fleetwood

Taronga Zoo:
Corporate Partnerships Account Manager: Alison Bennett

http://www.behance.net/gallery/Augmented-Reality-Taronga-Zoo-for-Ausgrid-zoo-month/1620877

Working as CD with Equus Red Cell. The ‘boing’ start-up sound of Mac is a must for my mornings. Hate to be detached from my scribble note pad for too long. Need to learn one new thing everyday. Last did a small jig inside the closed door of my cabin when my work earned a place in the Communication Arts Design Annual 2011.

Why are you into Advertising?
Always had an intuition that my carreer would be in an industry associated with art. So advertising it is.

??Did you attend school for fine art or design or Communications?
Self taught and was mentored by Anurag Hira.

??Tell us about  your recent work campaign?
We recently finished a very tactical and factual campaign for Matrix SIM cards on data usage costs. The challenge was to make them look interesting and easy to interpret in spite of some extremely heavy info. The campaign’s look and feel was ‘infographical’, a style that is not used in too many print ads here.We had fun doing it and the client is rather pleased with the outcome.

Were there any particular role models for you when you grew up? 
Hergé had a big influence on me, his ability to detail every little comic box is something that is very inspiring. I remember spending a lot of time just looking at some of his bigger illustrations, depicting some chaotic scene of Tintin’s adventures. And hey! as a kid I always wanted to pack a punch like Rocky Balboa. Does that count too?

Who was the most influential personality on your career in Advertising?
Can’t really point out one person or factor that influenced my career, but Swapan Seth did play a big role by endowing me with a large responsibility at a fairly young age.

Where do you get your inspiration from?
From everyday things, currently obsessed with typography and flower motifs on ‘Bengali sweet boxes’ had bigger obsessions with truck art and kitsch match boxes before. Also the works Hanoch Piven, Michael Perry and David Shrigley never cease to surprise me.

Tell us something about the Equus Red Cell work environment.
We are a very small team who loving briefs as much as we  love crushing beer cans ! But honestly, the current team is the most hardworking lot that I have ever worked in Equus with.

Tell us about your first job in Advertising.
It was in Contract, Kolkata. People were extremely helpful and everybody was very eager to teach me. This is where I learnt the importance of typography from my mentor, he could distinguish between fonts by just looking at a comma!

What do you think of the state of Print advertising right now. At least ?here in India, the released work is most often too sad.
Some work are but not all. I feel its still the most challenging medium to create work for. Moreover in today’s day its best if brands have their fingers dipped in other mediums of media as well, digital, integrated, innovative etc

Do you think brands who’s advertising wins awards, do well in the market???
Yes, I do.

What advice do you have for aspiring creative professionals???
Ditch the mouse when you are thinking, grab your scribble pad instead!

Your dream project?
Would love to a work on an integrated campaign for Google Chrome!

Your upcoming campaigns, if you can talk about it
Currently working on a very interesting brand re launch of a movie-rating portal called Desimartini.com, run by HT Media. The product differentiator is that the site showcases the Public’s Verdict on latest movie releases (primarily Bollywood) and that enables us to pick a flick!

Who would you like to take out for dinner?
Hmmm… the delectable Mr. Johnny Depp

What’s on your iPod?
Adele, Adele and Adele…with a little bit of Snow Patrol

Mac or PC?
Mac, always.

“Get everything you left on the field back.”

Advertising Agency: 180 Grados, Santiago, Chile
Creative Directors: Gonzalo Leon, Cristian Alvarado
Art Directors: Francisco Ortiz, Rodrigo Ramos
Copywriter: Felipe Cordero
Illustrator: Gonzalo Arevalo
Additional credits: Muriel Davis, Maria de la Luz Vargas

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Production company: Både Og
Director: Petter Jahre

(TrendHunter.com) Outerwear is one of the fastest and easiest ways to update your wardrobe, and these hot hoodies are definitely a great way to get noticed while still staying warm and cozy.

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