(TrendHunter.com) ‘Every Body is a Hot Body’ in Glamour magazine. The uplifting and inclusive message is what the magazine’s June 2010 cover, featuring models Alessandra Ambrosio, Crystal Renn and Brooklyn Decker all about.…
LONDON – Public service broadcaster Channel 4 has called in management consultants Boston Consulting Group to review its 175-strong sales operation.
“It’s not easy to realize when a pedophile gets into a child’s life.”
Advertising Agency: McCann Erickson, Brazil
Creative Directors: Alexandre Okada, Tales Bahu
Art Director: Manu Mazzaro
Copywriter: Leandro Lourenção
Illustrator: Pedro de Kastro
Published: February 2010
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| THE ORIGINAL? Canac “Hardware Made Easy” – 01/2010 Agency : LG2 Montreal, Québec (Canada) |
LESS ORIGINAL : Tramontina “Build it easily” – 03/2010 Source : Adsoftheworld Agency : DCS Porto Alegre (Brazil) |
| Pour l’originalité c’est cuit-cuit! C’est ce que l’on appelle du “couper-coller” (Pomme X, Pomme V). Bref une idée qui, tel un oiseau, a migré vers un climat plus clément… |
LONDON – Music magazine NME is taking on MySpace by launching a social media platform that will allow bands and individuals to create profiles to showcase their music.
LONDON – Airline brand bmi is to expand its presence on social media platforms, as the parent company Lufthansa looks to overhaul its marketing strategy.
Advertising Agency: La petite boîte d’Euro RSCG, Belgium
Creative Directors: Stephane Daniel, Hugo Battistel
Art Director: Hugo Battistel
Copywriter: Stephane Daniel
Illustrator: Cedric Vermeirre, The Living room
Retouching: Yelle Vandenbruaene, The Living Room
Published: January 2010
LONDON – I-level, the digital media agency led by co-founder Andrew Walmsley and group chief executive Stephen Rust, has fallen into administration today.
Directed by Pep Bosch, the spot tells a story about family, jealousy and revenge.
As they say, revenge is a dish best served cold… and with ham, we could add.
Title: Tmoty
Agency: Mccann Erickson Madrid
Client: Campofrío
Client Contacts: Jaime Lobera, Juana Manso & Silvia Álvarez
Executive Creative Director: Leandro Raposo
Creative Directors: Mónica Moro, Pablo Colonnese & Pablo Stricker
Creative Team: Leandro Raposo, Raquel Martínez & Mónica Moro
Executive: Jesús Vázquez
Media Agency: Zenithmedia
Director de producción audiovisual: Luis Felipe Moreno
Director de servicios al cliente: Jesús Martínez Soria
Account manager: Nuria Rosselló
Production Company: Agosto
Director: Pep Bosh
Producer: Julia Carrasco
Postproduction Supervisor: Daniela Borges
Postproduction: El Ranchito
Sound: Infinia
LONDON – Alliance Boots has replaced Marks & Spencer at the top of an annual ranking of UK companies by the strength of their corporate reputation.
LONDON – Wieden & Kennedy has created a global TV campaign for Nokia’s Ovi Maps satellite navigation software.
LONDON – Associated Newspapers has appointed Waitrose marketer Kate Scally as its head of strategic insight in the publisher’s marketing services division.
LONDON – This Water has dropped Hurrell Moseley Dawson & Grimmer (HMDG) ahead of the brand’s first TV ad, which is part of its biggest above-the-line campaign since its launch in 2007.
LONDON – Peugeot is launching a digital campaign to promote its new sports coupé model RCZ, in which consumers must advertise themselves to the brand.
LONDON – On the day before the general election many national papers make attempts to influence readers, as polls continue to point to the likelihood of a hung parliament.
Advertising Agency: TBWA\Istanbul, Istanbul, Turkey
Executive Creative Director: Ilkay GPinar
Creative Director: Erdem Koksal
Art Director: Asligul Akin
Copywriter: Erdem Koksal
Account Director: Guler Balta
Account Supervisor: Seda Seker
Advertiser’s Supervisor: Ozgur Can Sunata
Published/Released: April 2010
LONDON – Vanity Fair is releasing a World Cup issue featuring scantily clad footballers, giving the cover to former Manchester United winger and Emporio Armani pants horse, Cristiano Ronaldo, and Chelsea forward Didier Drogba.
LONDON – The exodus of senior talent at Guardian Media Group continues today, with director of digital strategy, Simon Waldman, announcing he is to leave the publisher after 14 years, Media Week can reveal.
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