Diesel Cam

A necessidade de compartilhar chega aos provadores de lojas de departamento com esta iniciativa da Diesel, desenvolvida pela agência Fullsix.

A chamada Diesel Cam é uma instalação interativa que integra o Facebook ao PDV, utilizando telas touch em algumas lojas da Diesel na Espanha.

Em uma mecânica bastante simples, o usuário tira quantas fotos quiser, entra em seu perfil do FB e publica de forma instantânea as que mais gostar. Depois de publicadas, as fotos podem receber comentários dos amigos da rede social.

Mary Dillon Leaves Global CMO Post at McDonald’s


CHICAGO (AdAge.com) — One of marketing's most coveted jobs is open: global CMO for McDonald's. Mary Dillon is vacating that position at the fast-feeder, where, during her five-year tenure, the chain continued its historic turnaround, diversified its menu and grew market share hand over fist. She leaves McDonald's to become president-CEO of Chicago-based U.S. Cellular.

Sensual Smurfette Photography – Mimi Kelly Captures Beautifully Gory Self-Portraits (GALLERY)

(TrendHunter.com) According to IMDB, ‘The Smurfs’ will be coming to a theater near you in 2011 and if they look anything like Australian artist Mimi Kelly’s blue-skinned model, children around the world won’t know what…

TiVo-Millward Brown Pact Lets Advertisers Get Granular


NEW YORK (AdAge.com) — In another sign that advertisers are growing more interested in determining what types of people watch their ads — rather than just how many — market-research shop Millward Brown is partnering with TiVo in an effort to pair information about specific segments of consumers with data on how people watch television.

Vancouver Attacked by Giant Plastic Six Pack Rings

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Those pesky plastic six pack holders are wreaking havoc in Vancouver.
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Homeless people sinking in the streets

A shocking print advertising campaign for Samu Social in France to raise awareness for homeless people.

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Plus on vit dans la rue, moins on a de chance de s’en sortir

The longer you live in the streets, the less chance you have to come back

Advertiser: Samu Social

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Kraft job losses possible in UK head office move from Cheltenham

LONDON – Kraft has not ruled out further UK job cuts as it announces the proposed transfer of its 450 Cheltenham-based employees into Cadbury’s Uxbridge and Bournville head offices.

Telegraph launches Morrisons-backed British food campaign

LONDON – The Daily Telegraph has launched a Best British Recipes strand sponsored by Morrisons, which will comprise print and online activity leading to a book sold in the supermarket.

Street Golf Team

Une vidéo de présentation du sport et surtout du collectif de streetgolfeurs parisien Le 19ème Trou jouant depuis 2005 dans les rues de la capitale. Une conception et une réalisation de Lionel Hirlé et Grégory Ohrel, sur la version instrumentale du titre “Amazing” de Kanye West.



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American Express tops feel-good survey of digital outdoor ads

LONDON – An American Express ad, ‘It’s not just for posh nosh’, achieved the highest feel-good score of nine ads used in research into the engagement levels of digital outdoor ads conducted by Clear Channel Outdoor and Kinetic.

Mindshare Wins $150 Million CVS Media Business


NEW YORK (AdAge.com) — After losing several major accounts last year, WPP's Mindshare has become one of the most formidable shops in the industry when it comes to winning new business. Today the shop snagged two large pieces of business from retailers CVS and Radio Shack.

Playboy launches clothing range in UK

LONDON – Playboy Enterprises, the company owned by Hugh Hefner and famous for its bunny-ear logo, is launching a branded clothing line in the UK.

Newsflash! ‘Naked’ Woman on Chatroulette! Must Be an Ad. Yawn.

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Oh, Chatroulette, how we used to love you so.
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Traditional CMO Roles Won’t Position Your Company or Your Career for Growth

The environment for marketers is changing dramatically. Marketing's leadership in driving business success has never been more in demand, and it's those who have demonstrably begun to expand mindsets, skills and capabilities who are setting the standard.

England Wants Its Empire Back

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After watching this Carlsberg Team Talk video, you’d think England was just a tiny island in the Atlantic ocean with aspirations to colonize the world.
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PlayStation 3 partners with Blinkbox for film streaming

LONDON – Blinkbox, the video-on-demand movie site, has partnered with PlayStation 3 to allow gamers to stream films to their consoles.

How Facebook’s Geo-Networking Plans Will Change Everything


What Facebook's foray into geo-networking means for services such as Foursquare, Gowalla, MyTown, Whrrl, Loopt, HotPotato and others.

Overreliance on Social Media Will Damage Your Brand


Last year, a friend of mine who is the CEO of a successful retail apparel brand gleefully told me how he cut his $5 million advertising budget, in lieu of a 100% Facebook/social-media strategy. "This Facebook is a game-changer," he explained, "and now, who needs paid ads? They're toast." I felt bad for him.

Greg Lamarche

Focus sur les illustrations du new-yorkais Greg Lamarche. Après avoir débuté le graffiti dans les années 80, cet illustrateur a pu ensuite prêter ses talents pour des marques telles que Carhartt ou encore Zoo York. Une série de visuels remarquables dans la suite de l’article.



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Previously on Fubiz

Profero poaches Figtree creative director for design role

LONDON – Profero London has appointed Paul Hogarth, the creative director of Figtree, to the newly created role of design director.