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| THE ORIGINAL? V Energy Drink – 2006 Claim : “Beware of speeding” Source : Cannes Archive Online, Agency : Saatchi & Saatchi (China) |
LESS ORIGINAL : Olympikus Running Shoes – 2010 Claim : “Hi Performance Technology” Source : Adsoftheworld, Agency : DCS Comunicações, Porto Alegre, (Brazil) |
Clients are embracing the notion that digital is a lot more than a piece of the idea. In many instances, digital has become the biggest piece of the idea, placed squarely at the center of everything a brand does, because it's the piece that gives consumers something to do.
I admit to being as guilty as the next person when it comes to labeling ideas and tips as "best practices." Well, not anymore. Now I'm kicking that habit and doing it without a patch. I'm going cold turkey. And you should, too.
Quando eu falo que os meios digitais concedem oportunidades incomparáveis de engajar um consumidor, é porque existem provas. E estas provas ajudam a compreender as utilidades deste benefício no marketing.
Um ano atrás, o Burger King causou rebuliço nos Estados Unidos depois da campanha “Whopper Sacrifice“, na qual era necessário “sacrificar” amigos do Facebook para conseguir um sanduíche da rede. A polêmica foi tanta que a promo criada pela CP+B teve que ser encerrada.
Agora, na Noruega, o Burger King implantou uma idéia parecida, só que mais “positiva”, convidando os amantes de hambúrguer a pagar pelo novo sanduíche Salsa Hot (vendido por cerca de USD 300) usando uma nova moeda: ‘Likes‘ do Facebook. Ou seja, ao invés de pagar os USD 3,00 pelo sanduíche, a pessoa pode conseguir 10 cliques no botão “Like” na Fan Page do BK (Noruega), o que ajuda a aumentar a reputação da marca na rede social, para adquirir o tal Salsa Hot.
Achei simples e divertido a ponto de gerar o buzz necessário em torno do lançamento do produto. E você, o que achou?
Commandité par Netfilmmakers Gallery Copenhague, voici ce court film Muse qui est un condensé d’albums numériques des 3 dernières années sur Google Reader et Flickr. Un océan de couleurs et d’images, le tout sur un sound-design de David Kamp. A découvrir en vidéo dans la suite.
NEW YORK (AdAge.com) — Goodby, Silverstein & Partners won the grand prize at the annual Kelly Awards on Tuesday, receiving the top honor for its campaign promoting the Haagen-Dazs Five line of ice cream.
LONDON – Unilever is gearing up for a major push for its ice-cream brand Cornetto and has appointed BD Network to oversee below -the-line activity supporting the brand.
“Each years, millions of marine animals are killeb by our rubbish. Sign the petition against marine debris at notonourbeaches.com”
Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Illustrator: John-Paul Thurlow
LONDON – Sharp Electronics has signed up as a sponsor of British cycling’s premier event in the UK.
“Ultra tough footballs. Kipsta.”
Advertising Agency: Y&R, Paris, France
Creative Directors: Les Six
Art Directo : Gregory Jeanjacquot
Copywriter: Nicolas Gerard
Photographer: Cedric Delsaux
LONDON – Sharp Electronics has signed up as the new sponsor of British cycling’s premier event in the UK.
LONDON – Ford has launched a major through-the-line ad campaign introducing its Fiesta model to US consumers, ahead of the global launch of the car next year.
LONDON – Intel has partnered with Vice magazine on a long-term project showcasing work from more than 80 artists around the world, including music producer Mark Ronson and director Spike Jonze.
The Guardian is undertaking a major sampling exercise in London, and for the first time is calling its freesheet “the mini Guardian”, as it hits backs at a recent initiative by The Independent.
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Advertising Agency: TBWA\Istanbul, Turkey
Executive Creative Director: Ilkay Gurpinar
Creative Director: Volkan Karakasoglu
Art Director: Orkun Onal
Copywriter: Volkan Yanik
LONDON – A sharp rise in the use of social networks in the UK means one in every four and a half minutes online is now spent on sites such as Facebook, LinkedIn and blogs, according to figures from UKOM.
LONDON – Yahoo! says it plans to expand the use of free user-generated media globally following its acquisition of US-based low-cost producer Associated Content for $100m.
Advertising Agency: Y&R, Jakarta, Indonesia
Executive Creative Director: Sachin Ambekar
Associate Creative Director / Copywriter: Ahmad Fariz
Art Director: Rizki Darmawan
Photographer: Studio 13
LONDON – Michael Birch, the multi-millionaire founder of Bebo, has injected a significant sum in social media agency start-up Punktilio and joined it as an adviser.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
