May
20
‘Dexter’ vs. ‘True Blood’: The Battle of Two Killer Media Plans
Posted in: Uncategorized
We evaluated "Dexter's" fourth season, which premiered last September, and the upcoming third season of "True Blood," which premieres June 13.
May
20
See the Soccer Spot Nike Says Might Be Its Best Ad Ever
Posted in: Uncategorized
CHICAGO (AdAge.com) — Addressing investors earlier this month, Nike VP-Brand and Category Management Trevor Edwards declared that the marketer's TV creative for June's World Cup was "among the best we've ever done," no small statement from a company renowned as a master of the form.
May
20
Kerri Martin Quits Automaker Coda for Post at BBDO West
Posted in: Uncategorized
NEW YORK (AdAge.com) — After a series of high-profile marketer roles in the auto world at BMW and Volkswagen, Kerri Martin is taking on her first post on the agency side at BBDO West, where she will develop advertising in a very different category: wine.
May
20
BBDO takes Uncle Ben’s global account in Mars consolidation
Posted in: UncategorizedLONDON – BBDO has been appointed as the global advertising agency for Uncle Ben’s as part of brand owner Mars’ ongoing consolidation of creative duties.
May
20
Motion Stopped, Ads Not Watched, Creatives Confused
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/olympus_stop_motion_pen.jpg”img alt=”olympus_stop_motion_pen.jpg” src=”http://www.adrants.com/images/olympus_stop_motion_pen-thumb.jpg” width=”150″ height=”85″ //a/div
More stop motion goodness. This time made with the Olympus PEN camera.
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May
20
Starting a Conversation That Matters
Posted in: Uncategorized
With the help of friends in the advertising and media communities, Deutsch VP Tyler Helms organized Impact Red, a group to raise money, awareness and, most of all, the level of conversation about AIDS.
May
20
Nike : Write The Future
Posted in: UncategorizedVoici la nouvelle campagne mondiale de Nike, avec leur nouvelle signature “Write The Future”. Un excellent travail de l’agence Wieden & Kennedy dans ce spot de 3 minutes, produit par Independent Films London et Anonymous Content. Une réalisation d’Alejandro Gonzalez Inarritu.
Ils participent à cette nouvelle campagne Nike : Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Fabio Cannavaro, Franck Ribéry, Andres Iniesta, Cesc Fabregas, Theo Walcott, Patrice Evra, Ronaldinho, Roger Federer, Kobe Bryant et même Homer Simpson.
Previously on Fubiz
May
20
Seeking Smart News Video On the Web
Posted in: Uncategorized
Around 1 p.m., right after I wake up and right before I break for a restorative nap, I like to reacquaint myself with the big bright world outside my window. Since venturing outside demands both exertion and the onerous interweaving of shoelaces, I usually get my fix courtesy of the local midday newscast, during which the C-team anchors read the previous night's reports verbatim and hope nobody notices. This used to be enough. It isn't anymore. Internet, whatcha got for me?
May
20
Abortion Services to Be Advertised on U.K. TV
Posted in: Uncategorized
May
20
Pantene Seeks Reality Hair Star
Posted in: Uncategorizeddiv class=”imageleft”img alt=”kaitlin_vorhest_pantene_reality_star.jpg” src=”http://www.adrants.com/images/kaitlin_vorhest_pantene_reality_star.jpg” width=”150″ height=”106″ //div
“Hi, I’m Kaitlin Voorhest and this is a day in the life of my hair.”
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May
20
Mars Consolidates Uncle Ben’s Global Account Under BBDO
Posted in: Uncategorized
NEW YORK (AdAge.com) — Mars Foods is continuing its roster realignment of agencies by specific brands, this time consolidating its Uncle Ben's rice brand under Omnicom Group's BBDO. The U.S. incumbent on the business is TBWA/Chiat/Day.
May
20
Ready Made Advertising idea / Une idée ressortie du placard?
Posted in: Uncategorized |
 |
| THE ORIGINAL? The Gay Liberation Front of Catalonia – 2005 Claim : None Source : Cannes Archive Online, Agency : TBWA Barcelona (Spain) |
LESS ORIGINAL : Israel Gay Youth Organization – 2009 Claim : “It’s easier than you think” Source : Cannes Archive, Agency : Gitam BBDO (Israel) |
May
20
Pepsi, Cadbury, Burger King Among Big Winners at Wave Festival
Posted in: Uncategorized
RIO DE JANEIRO (AdAge.com) — The big winners at Latin America's Wave Festival this week — an indication of what may do well from the region next month at the Cannes Lions International Advertising Festival — include PepsiCo's name-changing "Pecsi" campaign and Cadbury's Chocolatometer spots, both from Argentina; Burger King's "Whopper Face" from Brazil, and a moving promotional effort from Uruguay in response to violence among sports fans.
May
20
ADC Black Cube for Best-In-Show Awarded to TBWA\Hunt\Lascaris
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/adc_cube.jpg”img alt=”adc_cube.jpg” src=”http://www.adrants.com/images/adc_cube-thumb.jpg” width=”150″ height=”92″ //a/div
Last night The Art Directors Club awarded its first-ever ADC Black Cube for best-in-show in advertising to TBWA\Hunt\Lascaris Johannesburg, for “The Trillion Dollar Campaign” on behalf of client The Zimbabwean.
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May
20
Virgin expected to announce return to video games
Posted in: UncategorizedLONDON – Virgin Group is expected to announce its re-entry into the video games market at next month’s E3 video game exhibition in Los Angeles.
May
20
‘Boards Shutters
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/boards_magazine.jpg”img alt=”boards_magazine.jpg” src=”http://www.adrants.com/images/boards_magazine-thumb.jpg” width=”150″ height=”194″ //a/div
Sad.
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May
20
CREATIVE STRATEGY – Will green beer catch on?
Posted in: UncategorizedSimon Kershaw fears that Stella Artois has made an ill-judged jump on to the ‘green bandwagon’.
May
20
Android sales rising faster than Apple’s
Posted in: UncategorizedLONDON – Sales of Google’s Android operating system have increased five-fold in the first quarter of this year, faster growth than Apple’s iPhone OS, according to figures published today.
May
20
Virgin Media Television reveals new identity for Bravo
Posted in: UncategorizedLONDON – Virgin Media Television has unveiled a new channel identity and logo for its pay TV channel Bravo ahead of a new schedule, which includes the series ‘Spartacus: Blood and Sand’.
May
20
Data, Advertising, Privacy Key Components of Social Media Growth
Posted in: Uncategorizeddiv class=”imageleft”a href=”http://www.adrants.com/images/social-graph-platform-wars.jpg”img alt=”social-graph-platform-wars.jpg” src=”http://www.adrants.com/images/social-graph-platform-wars-thumb.jpg” width=”150″ height=”85″ //a/div
The social graph. Data portability. Privacy. Data control. These are the pressing issues marketers face (or should be) when it comes to social media and how everyone (publishers, advertisers and users) can play nice together and all win.
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This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.