(TrendHunter.com) In my heart of hearts I would love to emulate the documentary photography in ‘Without a Face’ by Izabella Demavlys if I ever had the chance. (Granted, I would need the talent and skill to pull it off first.)…
A Pepsi foi a primeira a colocar algum dinheiro no Foursquare. Agora, seis meses depois, a marca resolveu criar seu próprio aplicativo geosocial.
O Pepsi Loot, exclusivo para iPhone por enquanto, retribui com conteúdo relacionado a música para as pessoas que derem check-in em locais que vendem Pepsi. O aplicativo ainda é integrado com Facebook e Twitter.
A tentativa de emular seu próprio Foursquare pode ser encarada como algo que começa natimorto, afinal, o histórico recente mostra que empresas intencionadas em criar “seu próprio Orkut” ou “seu próprio Twitter” falharam miseravelmente. Porém, resta saber se o atrativo dos prêmios musicais vai angariar usuários.
Post originalmente publicado no Brainstorm #9
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LONDON – Coca-Cola UK has forged a partnership with eco company Recyclebank to offer customers incentive vouchers for recycling waste.
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A New York Times stork screams, “An Ad Engine to Put ‘Mad Men’ Out of business. it’s a story about PlaceLocal, a program that creates an ad simply from a person entering the name and address.
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Advertising Agency: Euro Rscg, Lisbon, Portugal
Creative Director: Pedro Magalhães
Copywriter: José Vieira
Art Director: Sara Ferreira
Photographer: Filipe Rebelo
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For the first time in 6 years, AdWeek won’t be publishing its Agency Report Card
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LONDON – Alliance Boots is in discussions with other retailers about widening the use of its Advantage Card scheme, which was overtaken earlier this year by Nectar as the UK’s biggest loyalty programme.
Une belle initiative mondiale pour la marque Dulux, avec ce travail de l’agence Euro RSCG London. Un film Let’s Colour dirigé par Adam Berg durant 4 semaines au Brésil, en France, au Royaume Uni et en Inde. Des lieux transformés par les habitants, avec près de 120 couleurs de peintures.
LONDON – Muller is featuring a cow who dreams of being a horse in a £9m campaign for its Corner range of high-end yogurts.
WPP creative agency Rainey Kelly Campbell Roalfe / Y&R won its second Bafta at last night’s Television Craft Awards for its BBC Winter Olympics campaign trail.
ChatVille is the first application on Facebook that allows you to connect with Facebook users via Chatroulette.
You can get the free ChatVille facebook application for free here.
Website: ChatVille
Facebook founder Mark Zuckerberg has responded to mounting calls from the public to make its privacy measures more transparent.
LONDON – Coca-Cola has rolled out the next stage of its teen-focused brand campaign for Dr Pepper with the launch of a Facebook app.
LONDON – Pensions and investments company Standard Life has appointed Rapp Edinburgh to its direct marketing roster following a pitch.
LONDON – McCann London has made two senior hires to bolster the agency’s offering across its client portfolio.
Creative Director: Mark Boyd
BBH Strategic Lead: Rob Smithson
BBH Business Director: Stephane Orhan
BBH Team Director: Richard Adkins
BBH Producer: Olly Chapman
Director: Brian Klein
Executive Producer: Zad Rogers, Atomized
Producer: Ian Brown, production company Oyster Productions
DoP: Iain May
Stunt Drivers: Ben Collins (Stunt Coordinator), Mark Higgins, Brian Svenson
Post Production: Evolutions
LONDON – Pay-TV sports broadcaster ESPN has launched a new initiative offering rugby clubs the chance to kit their sides out in Nike rugby kit at a substantial discount, to celebrate its first season of live Guinness Premiership rugby.
(TrendHunter.com) Not only are the children in the ‘Finger in the Nose’ Clothing collection’s lookbook beautiful, they are extremely well dressed.
These adorable children are rocking the stylish hipster look like old…
The credit crunch may have forced Formula 1 to abandon for good the big bucks spending of recent years, but the Monaco Grand Prix earlier this month has delivered cause for optimism that the sport and teams have finally turned the corner in shoring up F1’s commercial future.
LONDON – The London Evening Standard has launched a mobile phone news service sponsored by British Airways London City service.
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