LONDON – Lovefilm, the DVD rental brand, is to launch the world’s largest digital film promotion, allowing thousands of existing and new customers to watch selected titles free online for a month during the World Cup.
LONDON – The Newspaper Society has launched a viral campaign to encourage people to vote online for their favourite local media campaign.
LONDON – Chelsea Flower Show brightens up today’s papers with a picture of the Queen enjoying the event on the cover of The Times, the Daily Mail and The Daily Telegraph, while the latter offers a 12-page supplement on the show.
LONDON – Clinton Cards is planning to overhaul and modernise its brand positioning.
LONDON – Wrangler is stepping up its digital marketing presence in an effort to better connect with the online fashion community.
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| THE ORIGINAL? Head Tennis Rackets – 1998 Claim : “Shoot to kill” Source : Cannes Archive Online, Agency : JWT Lisbon (Portugal) |
LESS ORIGINAL : Nintendo Star Tennis ‘99 – 2000 Claim : “Kill the game and your opponent” Source : Cannes Archive Online, Agency : Leo Burnett (Brazil) |
LONDON – Lidl, the discount supermarket chain, has hired its first UK creative agency as part of a plan to develop its marketing strategy around major public events.
LONDON – Electronics manufacturer Philips has partnered with the news channel CNN International and its US sister network HLN for its Livable Cities Award, which offers €125,000 to individuals, community groups and businesses to make cities better places to live.
Un excellent design d’intérieur, pour cette salle de bain inspirée des emballages en papiers bulles. Un processus détaillé et un travail des étudiants Elizabeth Boone, Adam Buente, Eric Brockmeyer et Kyle Perry. A découvrir en images et en vidéo dans la suite.
LONDON – The Times and the Sunday Times have today unveiled their new-look websites ahead of their conversion next month to a paid-for access model.
LONDON – Sky’s video-on-demand service, Sky Player, has been dealt a blow after technical difficulties meant the heavily promoted finale of Lost cut out halfway through.
An instant advertisement published on Italian sport newspapers the day after the Champions League final in Madrid. The snake is the symbol of F.C. Internazionale Milano, winner of UEFA Champions League.
Creative Studio: Surprise!!!, Verona, Italy
Art Director: Giuliano Garonzi
Copywriter: Rino Anzi
Illustrator: Massimo Soprano
Project manager: Stella Karlsson
LONDON – The new coalition government is to reduce COI adspend by £160m as part of its wider plan to cut public spending by £6.2bn, Marketing can reveal.
LONDON – Marks & Spencer has reported a 2.9% increase in annual revenues to £8.4bn, despite cutting its marketing spend by 3.5%, and described trading at the start of 2010 as ‘satisfactory’.
LONDON – FMCG giant Unilever is to be named Advertiser of the Year at the Cannes Lions International Advertising Festival.
LONDON – Vodafone has called a review of its global brand identity as competition among mobile operators intensifies.
Crazy viral video campaign for Red Bull with a skydiver jumping from one plane to another.
Advertiser: Red Bull
LONDON – Olympic sponsor Visa is planning to create its own ad-funded TV series following British athletes in the build-up to the London 2012 Games.
Advertising Agency: Publicis, Frankfurt, Germany?
Chief Creative Officers: Stephan Ganser,Volker Schrader
?Creative Directors: Nico Juenger, Peter Kaim?
Head of TV: Klaus Flemmer?Filmproduction
Postproduction: E&P Commercials
?Producer: Holger Siegle
?Director: Groebert&Groebert?
DOP: Oliver Anlauf
?Editor: Thorben Pehlemann
?Account Manager: Sven Lohwassser?
Music: RGM Studios?Published: May 2010
(TrendHunter.com) Slowly but surely, the powers that be in the fashion world are beginning to profile beauties of all shapes and sizes on the covers of major publications; the Marie Claire France Curvy issue is the latest…
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