LONDON – News International is set to become the latest publisher to launch an iPad app, mirroring moves by some of its rival national newspaper publishers.
NEW YORK (AdAge.com) — The New Yorker wants to let readers pay once for digital access across the iPad, the Kindle and other platforms, hoping to improve on the current industry practice of charging even subscribers for each edition on each device.
LONDON – It’s all change in the BR branded app chart this week, with Pringoooals and Britain’s Got Talent making way for a host of new entries from the likes of Argos, Virgin Atlantic and Volkswagen.
div class=”imageleft”img alt=”wateraid_ladies_room.jpg” src=”http://www.adrants.com/images/wateraid_ladies_room.jpg” width=”150″ height=”106″ //div
This one gets points for perseverance.
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LONDON – Hovis is transporting viewers back to 1970s Gateshead for the setting of its latest TV ad, promoting a new bread loaf which it claims helps lower cholesterol levels.
LONDON – Two years since its launch, reaction to the BBC’s on-demand iPlayer service has been “overwhelmingly positive” and represents good value for money, according to the findings of a BBC Trust report today.
LONDON – DSG international, the electrical goods company, has appointed Steak to improve the online performance of its UK brands Currys, Dixons.co.uk and PC World.
LONDON – O2 has struck an exclusive partnership with Dell for the launch of its iPad rival, Dell Streak.
Google TV will be another ITV failure because it won't spur consumer adoption with a technology approach that misses the mark, and here's why.
“This weekend Euro RSCG London launched the Dulux ‘Let’s colour’ campaign with a TV advert celebrating colour in four cities around the world. The project is called ‘Dulux Walls’ and focuses on a series of painting events in the UK (Virginia Primary School, Tower Hamlets, London), France (Aulnay sous Bois, Paris), Brazil (Lapa, Rio de Janeiro) and India (Chandpole Chowki, Jodhpur).
The film was directed by award winning Director Adam Berg and highlights the journey of colour across the world as people and colour combine to regenerate public and private spaces.
Each local community was engaged to transfer dull and grey spaces into something more interesting using Dulux colour paint. Further events are scheduled to take place around the world in the near future as part of Dulux’s ambition to ‘add colour to people’s lives’.
Title: Dulux Let’s Colour
Weblink: www.letscolourproject.com
Client: (Dulux) AkzoNobel Decorative Paints
Agency, City: Euro RSCG London
Director — Adam Berg
Creative Director — Fernanda Romano
Creative — Fábio Abram
Creative — Bráulio Kuwabara
Senior Planner — Rebecca Moody
Agency TV Producer — Jodie Sibson Potts
Production Company Producer- Ben Croker
Agency Account Director — Ken Mulligan
Production Company- Stink Productions, London
Music title & Artist: “Go Do” – Jonsi
A rede japonesa de lojas Uniqlo já está há algumas boas horas no topo do Trending Topics global do Twitter. O motivo é uma campanha que celebra o 26º aniversário da marca, chamada “Lucky Line”.
Funciona assim: as pessoas entram no site uniqlo.com/jp/#line, onde existe uma fila virtual. Ao entrar na fila, um tweet automático é enviado com a seguinte frase: “Eu entrei na Uniqlo Lucky Line. Sou o número X!”.
E um de cada 26 usuários é selecionado para ganhar um cupom de 1,000 yens para gastar nas lojas Uniqlo. No momento desse post já são 33968 pessoas na fila, e a promoção – válida só para japoneses – acaba no fim da semana.
Post originalmente publicado no Brainstorm #9
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LONDON – ITV has agreed to pay signficant compensation to Nike after cutting short the premiere of its three-minute World Cup ad during the Champions League Cup Final on Saturday was marred by a transmission problem.
Utilizando novas ferramentas que transpõe os limites das velha mídia, é possível escrever, fotografar, ilustrar, diagramar, editar e enviar uma revista em apenas dois dias?
A resposta está nesse experimento mostrado no “pocket documentário” acima (em inglês, sem legendas), com todo o processo de produção da revista 48HR.
A conclusão é simples: não existem barreiras para que, qualquer grupo talentoso de pessoas, possa fazer aquilo que megacorporações fazem, de maneira mais ágil e mais barata.
Post originalmente publicado no Brainstorm #9
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Découverte du Pantone Hotel, situé dans le centre-ville de Bruxelles. Conçu par le designer Michel Penneman et l’architecte Olivier Hannaert, l’hôtel reprend les 7 palettes de couleurs Pantone. Un hôtel chic doté de 59 chambres, à choisir en fonction de son humeur du moment.
LONDON – Twitter has revealed plans to ban third-party ad services, threatening the future of independent Twitter-based ad networks.
Excellent viral video campaign for the camera Olympus Pen with a giant stop motion animation using billboards.
Advertiser: Olympus Pen
LONDON – The Co-operative Group has retained Rocket as its media planning and buying agency following a pitch for the £60 million business.
LONDON – The new coalition government is to reduce COI adspend by £160m as part of its wider plan to cut public spending by £6.2bn.
Advertising Agency: Euro RSCG, London, UK
Creative Director: Fernanda Romano
Creative: Fabio Abram
Creative: Braulio Kuwabara
Agency TV Producer: Jodie Sibson Potts
Director: Adam Berg
Production Company: Stink
Production Company Producer: Ben Croker
Editorial Company: Trim
Editor: Paul Hardcastle
Post Production: Glassworks
Music Track: Go Do by Jonsi
LONDON – Lingerie brand Triumph is to launch a live show featuring bra-clad models, to promote its range during cinema screenings of ‘Sex and the City 2’.
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