One of the most difficult challenges for an agency is to recognize early on when a trend goes from being a novelty to becoming an important part of the marketing mix. You jump in too soon and there may not be an audience for your innovative program. You act too late and you can spend years chasing the competition.
LONDON – The BBC has unveiled a new version of its on-demand video service iPlayer, that enables users to share content via social networking sites such as Facebook and Twitter, as well as link to content on ITV, Channel 4 and Five’s own players.
Para gerar buzz em torno do novo lançamento de luxo da M.Benz, o ultra segmentado SLS AMG, a montadora na França enviou um iPad para cada um dos 220 jogadores de futebol mais bem pagos do país, numa inovadora estratégia de marketing direto.
O iPad enviado em um bonito box, continha um vídeo institucional sobre o novo carro e um game que simulava um teste-drive interativo/virtual com o bólido.
Confira os detalhes neste vídeo abaixo:
Chris Anderson, o cara da cauda longa mas, antes de mais nada, o editor-chefe da Wired tocou as trombetas e anunciou: a versão iPad da revista que sempre se colocou como sinônimo de modernidade está nas ruas. “Os tablets são a nossa oportunidade de fazer a Wired que sempre sonhamos fazer”.
Nove anunciantes já aparecem na revista com anúncios enhanced, de vídeo em HD de marcas de carro como Nissan e Mercedes Benz a peças interativas como a da GE, mostrando seu novo tomógrafo. Será que usam HTML5 ou alguma tecnologia nova e proprietária?
Enquanto tem gente no Brasil chamando novo projeto gráfico de jornal do futuro a Wired vai lá e mostra o futuro da mídia… er… impressa.
Saiba mais no site da revista ou baixe logo na Appstore, por US$ 4.99.
Post originalmente publicado no Brainstorm #9
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Coca-Cola, Lloyds TSB and Samsung have been unveiled as the presenting partners for the London Olympic 2012 Torch Relay today.
LONDON – Mexican fast-food chain Taco Bell is making a fresh attempt to establish itself in the UK.
LONDON – Lovefilm, the film rental service, has teamed up with the makers of ‘Grand Theft Auto’, Rockstar Games, to promote its new action adventure western game ‘Red Dead Redemption’.
LONDON – Phil Thomas, UK marketing director of Reckitt Benckiser, has topped this year’s Marketing’s Power 100, published in association with Engine.
LONDON – Zoopla has appointed VCCP to its estimated £3m TV advertising account, following a pitch against undisclosed agencies.
Channel Five parent RTL is preparing to put its beleaguered TV channel up for auction, according to reports.
LONDON – British Airways (BA) has dropped chief executive Willie Walsh from its new marketing initiative as it tries to adopt a more “balanced” approach to communications during the current strikes by cabin crew.
LONDON – IASH, the online sales house trade body, has elected Jemm Media founder Matt Whaley as its new chair.
LONDON – BBC One’s dark detective drama ‘Luther’ led the ratings in the 9pm slot last night with 4.1 million viewers, according to unofficial overnight figures.
New viral video campaign for Samsung 3D TV with a giant funtain 3D TV.
Advertiser: Samsung
The Advertising Standards Authority has today unveiled the most complained about advertisements of 2009, view them all here.
LONDON – The Times supports its new website launch with a strip ad across its cover today while the state opening of Parliament makes headlines despite offering few surprises.
LONDON – Thorntons chief executive Mike Davies is to step down after the chocolate maker issued a profit warning to the stock market.
LONDON – Nestlé is to extend its confectionary offering with the launch of a new brand extension called KitKat Chunky Caramel Duo.
Un formidable travail du designer Roeland Otten, basé à Rotterdam, qui a imaginé cette collection “ABC Chairs” déclinée sous la forme de l’alphabet. Près de 26 sièges ont été conçus de manière unique pour chaque lettre. Plus d’images et d’exemples dans la suite.
A poster pronouncing ‘There definitely is a God’ was the most complained about ad in 2009, according to the Advertising Standards Authority and Committee of Advertising Practices’ annual report.
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