Algumas lojas da Marisa entraram em reforma, se preparando para o lançamento de uma rede especial só dedicada a lingerie.
Para mostrar o andamento das obras, apenas um misterioso buraco no tapume. A ação é da Fischer+Fala.
Post originalmente publicado no Brainstorm #9
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LOS ANGELES (AdAge.com) — As digital out-of-home video networks continue to gain legitimacy among marketers and media planners thanks to new Nielsen-backed research, the consolidation of those networks continues as well.
A Editora Globo acaba de lançar um aplicativo da Época para iPad. É a primeira revista brasileira a criar uma interface especialmente para a tablet da Apple.
Parte do princípio de uma navegação simples, sem simular a estrutura do papel ou do site da publicação. Além disso, a Época pretende oferecer oportunidades de publicidade que também façam proveito da interatividade do iPad, como demonstrado no vídeo abaixo.
O conteúdo é gratuito, já que é o mesmo do site, mas futuramente as edições semanais da revista serão vendidas na íntegra no iPad, também formatadas para o gadget. Estima-se que o preço de cada edição será um pouco mais barato que a versão impressa.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Saatchi & Saatchi, Dubai
Executive Creative Director: Marc Lineveldt
Creative Director: Sion Scott Wilson
Copywriter: Bianca De Silva
Advertiser’s Supervisor: Mohammed Jifri
Account Manager: Heidi Afifi
Account Supervisor: Hamid Naqvi
Art Buyer: Leah Gacal
Art Director: Chris Jones, Masa Al Kutoubi
Photographer: Jihad Hamza
Other Credits: Hema Patel
Via [Dubai Lynx]
Florent Auguy nous montre tout son talent dans cette série d’illustrations. Cet artiste français issu du sud-ouest et maintenant représenté par Colagène. Des visuels embellis grâce à une belle maitrise de la couleur et de la lumière. Plus d’images de son travail dans la suite.
LONDON (AdAge.com) — With the U.K. election only a week away, Ikea is entering the fray with three separate kitchen designs, each created specifically for one of the three would-be prime ministers currently canvassing for votes on May 6.
NEW YORK (AdAge.com) Organic finally has a CEO again: Marita Scarfi, previously chief operating officer, has been promoted to chief executive.
Un nouveau spot vidéo pour la marque Lamborghini et son modèle la Gallardo Superleggera. Une présentation de la genèse du carbone dans ce sombre et mystérieux film axé produit. Un travail du studio Sehsucht basé à Hamburg, sur une direction artistique d’Alexander Norvilas.
div class=”imageleft”img alt=”juict_fruit_unicorn.jpg” src=”http://www.adrants.com/images/juict_fruit_unicorn.jpg” width=”150″ height=”91″ //div
Unicorns. They’re mystical. They’re in dreams. They’re in movies. They form the basis for an entire product line of toys or girls. And they’re probably in porn videos too…
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Agency: Bold Ogilvy
Client: Cosmote
Executive:Creative Director Giannis Sideris
Creative Director: George Adamantidis
Copy :Mirto Politi
Art direction: Dorothea Lamprinopoulou
Strategic planning: Marina Triantafillidou, Michael Paredrakos
Account handling: Elias Mavidis, Panagiotis Chrisofi, Alexandra Gliati
Film Direction: by Andrew Margetson and Benjamin Edwards
Song: by Tobias Froberg What a day!
div class=”imageleft”img alt=”lipton_lalo_shifrin_biscuit.jpg” src=”http://www.adrants.com/images/lipton_lalo_shifrin_biscuit.jpg” width=”150″ height=”86″ //div
If you appreciate the skill of digitally removing stunt gear, you’ll love this new Lipton Yellow Label commercial from DDB Paris and Biscuit Filmworks.
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New Samsung viral video campaign for their Samsung 3D TV with huge animal on the streets.
Advertiser: Samsung
(TrendHunter.com) Although Trend Hunter just covered their spring line earlier in the month, the Zara Summer 2010 collection has already hit the web with these tantalizing images. A huge fan of what this brand always has…
It's hard to think of a more perfect Twitter storm than iPhone-gate, given that it involves Apple, the wildly popular gadget blog Gizmodo, and the intrigue surrounding Gizmodo's brief (and possibly illegal?) acquisition of a lost next-generation iPhone.
div class=”imageleft”img alt=”coachella_flip_flops.jpg” src=”http://www.adrants.com/images/coachella_flip_flops.jpg” width=”150″ height=”113″ //div
Someone says a href=”http://www.youtube.com/watch?v=0Au_8GMUxVs”this video/a of a drunk dude attempting to get his flip flops on is a branded viral video. We think it’s just a video of a drunk dude attempting get his flip flops on.
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div class=”imageleft”img alt=”tim_james_alabama_language.jpg” src=”http://www.adrants.com/images/tim_james_alabama_language.jpg” width=”150″ height=”82″ //div
Well here’s a political commercial the politically correct won’t like.
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(TrendHunter.com) Canadian model Daria Werbowy gets snapped by photographer Cass Bird in her New York City home for her anti-chic cover shoot for the Spring 2010 issue of Dossier Journal.
Styled by Turner, Werbowy looks…
LONDON – AOL has reported first quarter profit of $34.7m (£22.8m), down 58% year on year, following double-digit losses in both advertising and subscription revenue.
NEW YORK (AdAge.com) — The Federal Trade Commission has made public its first investigation into a company's relationship with bloggers, and while the federal agency took no action, the decision provides some insight into how it is viewing marketers' relationships with online communities.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
