LONDON – Pay-TV provider BSkyB has reported a 454% year-on-year rise in first quarter pre-tax profits, aided by the sale of shares in ITV, while HD growth helped boost its revenues by 8.2%.
LONDON – Holy Moly, the independent celebrity gossip website, is bringing back its footballing equivalent Goaly Moly in time for this summer’s World Cup, after clinching a sponsorship deal with JD Sports.
LONDON – Wembley Arena is to be known as Wembley Arena: A Barclaycard Unwind Venue for the next five years, in a naming deal promoting the credit card brand’s customer benefits programme.
Advertising Agency: Tita Milan
Executive Creative Director: Giuseppe Mazza
Art Director: Annalisa Martinucci
Copywriter: Elisa Zugno
Photographer: Matteo Macchiavello
Published: April 2010
In case of Hard Battles Against Hares, foxes, pheasants and other frightful enemies We recommend to supply with weapons Also the above listed creatures. To assure them the right to self-defence. Otherwise a loyal combat cannot take place. A fight with unequal weapons is unfair and coward. To be sure to avoid all disloyal fights you just need to abolish hunting.
Advertising Agency: H-57 Creative Station, Milan, Italy
Creative Director:Matteo Civaschi, Gianmarco Milesi
Art Director: Matteo Civaschi
Copywriter:Gianmarco Milesi
Graphic Designer: Matteo Civaschi
Published: April 2010
LONDON – Hewlett-Packard is to attempt to rival Apple and Google’s Android in the smartphone market following the acquisition of smartphone provider Palm for $1.2bn (£789m).
Advertising Agency: JWT, Rome, Italy
Executive Creative Director: Pietro Maestri
Creative Directors: Bruno Bertelli, Cristiana Boccassini
Art Director: Massimiliano Traschitti
Copywriter: Antonio Codina
Rainey Kelly Campbell Roalfe/Y&R has promoted Ben Kay, its head of planning, to the newly created role of chief strategy officer, as part of a restructure of its planning department.
Agencies would be paid by results if the Conservative Party wins the next General Election as a way to get better value for money from COI’s £232 million annual budget.
LONDON – Dare has landed the Sainsbury’s digital advertising account following a shoot-out against VCCP, Abbott Mead Vickers BBDO, Altogether Digital and i-Level.
London – Skype is looking for a creative agency to handle a global advertising brief.
LONDON – Lisa Thomas, the chief executive of the direct marketing agency Lida, has been promoted to chief executive of the M&C Saatchi Group as part of a restructure.
“ECO-fridge G17. Preserves much more than your food.”
Advertising Agency: Badillo Nazca Saatchi & Saatchi, Puerto Rico
Creative Director: Juan Carlos Rodríguez
Associate Creative Director: José Vallecillo
Art Directors: Cristina Burckhart, Alfredo Ledesma
Copywriter: Madeline Hidalgo
Photographer: Domino, Uruguay
Retouch: Carlos Nieves
Dans la continuité de l’installation Built to Wear, voici cette oeuvre nommée “The Table Cloth” et composée de 268 tables et de pieds reliées ensemble afin de créer une une vague d’acier contre le mur de la cour des bâtiments de l’université de Californie. Plus de visuels dans la suite.
(TrendHunter.com) For the month of April 2010, these are the Top 50 marketing strategy trends, which include Easy-to-Use 3D Printers, Conformable Cardboard and Bovine Power-Walking. The rankings are based on millions of…
(TrendHunter.com) Mohanad Shuraideh is one lucky guy, having been given the opportunity to art direct ads for one of Dubai’s leading shopping centers, Burjuman. By embracing dramatic and vintage inspirations in the Burjuman…
(TrendHunter.com) For the month of April 2010, these are the Top 50 art and design trends, which include Toddler Tattoo Artists, Sci-Fi Platform Shoes and Fairytale Heroine Pin-Ups. The rankings are based on millions of…
“These are hard times for the press. According to Reporter Sans Frontières, Italy ranks 49th in the world for freedom of the press. Help us remain a free voice. Subscribe to il manifesto.”
Advertising Agency: TheName, Rome, Italy
Executive Creative Director: Carlos Anuncibay
Creative Directors: Alessandro Izzillo, Daniele Dionisi
Art Director: Alessandro Izzillo
Copywriter: Daniele Dionisi
Account Director: Luca Micheletta
Photographer: Andrea Melcangi
Published: March 2010
Another in a continuing series on DM case studies by Sanjeev Jasani, VP, OgilvyOne, New Delhi.
This was one spa that was conceived and designed to be like no other. Royal in inspiration it was contemporary in interpretation. Inspired by the Mughals love for perfection, symmetry and aesthetics it sought to revive a lifestyle perfected by Mughal emperors 600 years ago.The task was to create a buzz around this Spa and position it as the perfect tribute to the city that holds the wonder called the Taj Mahal.
There are numerous luxurious spas in India and the world and then there are spas that are the ultimate in indulgence and pampering. Now, how do you defy and transcend even this?
The answer: look back in history and reach the very courts of the Mughal Emperors to revive their love for rejuvenating therapies and exotic treatments which were transported to India from Turkey and Persia.
The result of this was the creation of paradise that would do even Emperor Shahjahan proud.
The objective was to turn the Royal Spa into the last word for rejuvenation and revival and to get the invitees to come and experience the magical treatments available. This would not only get them to experience the wonder of this Spa but also make the Spa the most talked-about.
We sent the DM to Diplomats, Ambassadors of Embassies, opinion makers, members of the press and the countries’ Who’s Who. due to confidentiality reasons, the database was drawn up by the client from the patrons at their specialty restaurants, in house guests and societies’ crème de la crème.
The strategy was to partake of a royal experience that took them back in time to the glorious era of the Mughals. And what better way of doing this than sending them the fruit picked from the garden of paradise that the Mughals so loved, and created on earth. For the Mughals the pomegranate was the fruit of eternity, the fruit descended straight from paradise. It was considered an aphrodisiac and the elixir of youth.
Given this, the recipient received a direct mailer which had hidden within it this very fruit of eternity: A full-blooded, ruby red pomegranate from Central Asia, the homeland of the Mughals.
The results were phenomenal and it whetted the curiosity of the invitees. The prelaunch was a full house affair and the spa was covered by all the leading fashion and lifestyle publications. There was a 45% response to the invites sent out and within months of opening, Conde Nast Traveler declared it the ‘World’s best city spa’.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
