Une série de visuels détournant l’outil Google Maps par l’artiste Christophe Niemann qui travaille notamment pour The New York Times. Il montre avec brio son talent pour tourner de façon judicieuse et amusante la charte graphique. Plus de visuels dans la suite de l’article.
I'll admit it — I was duped by Twitter's play-fake. Before I even arrived at the Ad Age Digital Conference, my inbox was flooded with inquiries and thoughts about Twitter's new ad model for "promoted tweets." Ad Age broke the story, and the whole launch happened a few hours later at Ad Age's event — just a couple blocks from Madison Avenue, right in the heart of Silicon Alley. I should have seen it coming.
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So…let’s have a pillow fight. Yea, that’s it. And why not? After all, pillow fights are fun.
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LONDON – The Hut Group, the online retailer, has announced plans to launch a new site, Gifted.com, following a six-month trial period of selling a broad range of gifting products.
LONDON – Glam Media, operator of women’s website network Glam.com, is opening international headquarters in the UK as it looks to expand in to Italy, Spain and Asia.
(TrendHunter.com) The Reem Acra Bridal Spring 2011 line is charming beyond words. Although most of their wedding frocks follow the tradition of being white floor length dresses, there are a few pieces that came off the…
Após mergulharmos na era do intangível (mudança proporcionada basicamente pelo advento da web) emergiu a democratização da informação e a transferência de poder para o consumidor. Essa “revolução” transformou as relações no mundo das marcas.
Como base principal destas novas práticas de relacionamento, está a importância da transparência. Transparência entre marca x consumidor.
Dia após dia, essa tendência só se solidifica, ganhando cada vez mais adeptos.
Numa estratégia similar ao My Starbucks Ideas (uma referência de sucesso), a Ford dos Estados Unidos resolveu estreitar o contato com seus consumidores ao apostar em uma nova ferramenta social online: Your Ideas.
Visitando o portal da montadora americana, os consumidores podem enviar sugestões de tópicos livres, ou participar de enquetes pré-determinadas. (O Autoblog listou alguns dos temas na qual a Ford espera receber feedbacks de seus consumidores engajados em contribuir com soluções para um futuro mais sustentável e menos problemático, nos mais diversos âmbitos).
Transparência também é sinônimo de prevenção. Portanto, para a Ford dos Estados Unidos, uma marca que está sempre pronta para conversar com seu público-alvo através das mídias sociais, este tipo de tática só enaltece sua reputação, a troca de confianças e a previne de problemas que futuramente poderão surgir. Hoje, transparência é premissa.
LONDON – Apple has delayed the launch of its iPad in the UK and other markets until the end of May due to high levels of demand in the US, while O2 and Vodafone have said they will offer pricing packages for it.
LONDON – WPP Group is ready to return its tax domicile status back to Britain if a new government changes the overseas tax law, chief executive Sir Martin Sorrell confirmed today.
Sympathique interview improvisé de mon ami Baptiste lors de mon passage à Paris pour lui présenter Goviral Paris et notre plate-forme de monétisation de blogs et sites par de la video goviral network.
Comme vous pourrez le voir, nous ne sommes pas vraiment préparés à l’excercice, mais[…]
Une animation integrée à la nouvelle campagne “Sister One” pour la marque Nike sur le marché asiatique. Un travail d’1 minute 20 mettant en scène une jeune femme dans le centre ville de Tokyo. Le tout réalisé par le studio anglais I Love Dust en collaboration avec AKQA.
LONDON – Best Buy is to sell Virgin Media products and services in its stores, the first group of which open next month.
LONDON – The ASA has stepped into Middle Eastern politics by banning an ad run by the Israeli tourism body for implying sites found in the occupied territories of the West Bank were part of Israel.
(TrendHunter.com) Whether it’s for industry giants like Nike or smaller specialty companies like Arena Water Instinct, sports advertising is big business.
From selling performance enhancing gear to attempting to expand…
Did you know that traditionnal cigarettes with tobacco are containing 3,900 chemicals?
I know that’s a lot! And I am not sure your body is appreciating all these chemicals…
Today, with the electronic cigarette, as known as e cigarette as well, you can reduce drastically this[…]
O History Channel começou uma ação especial no Foursquare, vinculada a sua nova série “America”, que estreia nos Estados Unidos no dia 25 de abril contando 400 anos de história do país.
Segue os mesmos moldes das iniciativas realizadas pela HBO e Warner recentemente, mas essa me parece a mais interessante até agora. Ao dar check in em lugares famosos e/ou históricos dos Estados Unidos, o History Channel fornece uma dica que aborda a origem do local. Exemplo:
@ Times Square: This area was originally named Longacre Square but was renamed in 1904 when the NY Times moved to the skyscraper now known as One Times Square at 42nd St., famous for the Times Square Ball drop.
Foi criado conteúdo para 100 lugares diferentes, e o check in em vários deles libera um badge especial (imagem ao lado) da ação, em edição limitada, segundo o History Channel.
Existe ainda uma promoção, que irá sortear aleatoriamente dez usuários do Foursquare por semana, de 25 de abril a 6 de junho, para ganhar prêmios relacionados a série. Para ler mais sobre ações no Foursquare e similares, leia nossa trend Geosocial.
Post originalmente publicado no Brainstorm #9
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LONDON – The Conservatives’ launch of their election manifesto occupies the front covers today, along with a trickle of promotions across the national press.
LONDON – The UK television market is set for a much-needed fillip during 2010 with net advertising revenues estimated to leap by 10% on the year, according to a leading analyst.
LONDON – Ocado, the online supermarket, is launching its first app for Google’s mobile operating system Android, which offers the ability to search for products by voicing the name.
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