LONDON – The BrandZ top 100 is one of those annual rankings that hit brand owners whether they like it or not, boosting egos here, raising eyebrows there, plunging whole departments into gloomy introspection if the news is bad.
LONDON – AXA is to use the web to boost its marketing and customer-service offering with the aim of differentiating itself from its competitors.
LONDON – The value of the world’s top 100 brands has grown by 4% in the past year to exceed $2tn, according to the results of the 2010 BrandZ survey.
Le magasin Nike Paris des Champs Elysées dévoile son nouvel espace “Boot Room” entièrement dédié au monde du football : un univers de 560m2 dédié aux amateurs de customisations et de sport. Plus de visuels de cette installation pensée avec Studio White, dans la suite de l’article.
LONDON – eBay is to position itself as a fashion retailer in a national marketing campaign that moves it away from its core second-hand goods offering.
LONDON – Businessweek is to support its UK relaunch as Bloomberg Businessweek with a major marketing blitz on London’s financial district.
“WHAT IS REALLY TERRIFYING IS TO KNOW THAT SOMEONE IS AFRAID OF A CHILD.
In Congo children are accused and tortured because they are thought to be witches.
Help us to help them.”
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Art Director: Edwin Herrera
Copywriter: Marina D’Andrea, Carlo Pinzi
Photographer: Achim Lippoth
Post Production: Germano Finco
Face-O-Rama is an ongoing series by Sachin Karle, CD, Cartwheel Creative, where he finds faces in everyday objects.
(TrendHunter.com) Chen Jinmiao of China built a working replica of a luxurious Lamborghini with his own hands to fulfill his chilhood dream. The dedicated car mechanic spent almost one year to build his dream car and it…
(TrendHunter.com) ‘Poppers: Photographic Portraits’ is a collection of photos by Ruth Bayer of people getting high on poppers (also known as amyl nitrate). Bayer notes poppers create a visual effect that makes people look…
(TrendHunter.com) The Francesco Sambo ‘Selfportrait’ project is a collection of extremely dark images that look like a series of science experiments gone awry. These self-portraits are incredibly stylized, using digital…
Click Image To Enlarge
Advertising Agency: Leo Burnett, Dubai
Executive Creative Director: Malek Ghorayeb
Creative Director: Yayati Godbole
Copywriter: Abraham Varughese
Account Manager: Lara Elbarkouki
Account Supervisor: Nicolas Roux
Art Buyer: Sylvia Trinidad
Art Director: Kapil Bhimekar
Illustrator: Vivek Shinde
Via [Dubai Lynx]
É isso aí. Lá vem mais uma notícia de Foursquare. Leia sem reclamar, ou reclame nos comentários, ou nem leia. 
Agora é a vez do Wall Street Journal, quem diria, a muralha do conteúdo pago em tudo quando é plataforma, cobrando a assinatura mobile mais cara do que o jornal de papel.
O acordo é aquele básico que o Foursquare tem feito com empresas nos últimos meses: dicas e badges especiais para quem se engajar nos locais definidos pelo anunciante. Essa do WSJ vale somente para Nova York, com reviews de restaurantes que vão do jornal para o site geosocial e três diferentes badges.
Para ganhar a badge The Banker é preciso dar três check-ins no centro financeiro de NY. Já a Lunch Box é pra quem for nos restaurantes indicados pelo WSJ. E por último, a Urban Adventurer é para quem fizer check-in em cinco locais não revelados na cidade. A página da parceria é foursquare.com/wsj.
Post originalmente publicado no Brainstorm #9
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Coup de coeur pour les travaux de Benjamin Heine. Ce jeune artiste belge bourré de talent a créé une série d’images intitulée “Pencil VS Camera”, combinant photographies et dessins, donnant un rendu unique. Plus d’images dans la suite de l’article.
CHICAGO (AdAge.com) — At a time when Domino's is defending its new recipe and Papa John's is an increasingly formidable third-place competitor, No. 1 pizza chain Pizza Hut is pinning its turnaround on sending a value message to consumers, tempting them with lower prices, new advertising and two-click ordering.
NEW YORK (AdAge.com) — Facebook is finding itself in an uncomfortable spot: in the crosshairs of a powerful lawmaker for automatically sharing user data with third-party sites.
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We’re not sure how much PETA cares about cows or if the bovines have their own cause group
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More GoDaddy. Not much to say. Bimbo. Bikini. Breasts. Objectification. Wandering camera.
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(TrendHunter.com) Dita Von Teese for Bizarre Magazine makes for some truly awesome photos. Granted, I can’t show you all of them as the burlesque beauty is known to take it all off, but what I can show you is awesome.
Wearing…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
