Hasta La Creative!

(TrendHunter.com) Dr. Seuss was the master of Anapestic tetrameter. His poetic and comical verse inspired children to read, and was probably the most unique way to promote literacy and the use of non-sensical rhyme at the…

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So why, today, is everyone writing about a Pamela Anderson commercial that debuted last year? because, surprise, surprise, it’s fallen into the”:banned ad” category.
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NEW YORK (AdAge.com) — Financial-services giant Morgan Stanley has named Interpublic Group of Cos.' Martin Agency ad agency of record for its roughly $40 million account, succeeding its last lead agency, WPP's Ogilvy & Mather.

As the official beer of the world cup and has launched it’s “England Team Talk” competition, calling on the nation to show their support for the Three Lions ahead of this summer’s World Cup Finals.
People can upload their Team Talks at www.englandteamtalk.com

The prizes are incredible -[…]

Amazing video clip for the band OK Go and the song This Too Shall Pass.

Directed by James Frost, OK Go and Syyn Labs
Produced by Shirley Moyers

LONDON – The future role magazines will play in BBC Worldwide, the commercial arm of the BBC, appeared to be sidelined by BBC director general Mark Thompson yesterday who told staff, and later an FT Conference, that he was backing “digital rather than in print”.

LONDON – The Internet Advertising Bureau has formed a partnership with MySpace to help set up an online portal that will enable young people to learn more about digital advertising.

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What with its heritage as the vehicle for preppy, suburban families, “naughty” is the last word that comes to mind when thinking of a Volvo.
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Imagine aqueles anúncios da Polishop, do saudoso 011 1406, da Tekpix, da Mearim Motos, do Flea Market Montgomery, e toda essa fauna de publicidade barata, só que produzidos em massa. Você dá meia dúzia de cliques no seu computador, e sem sair de casa tem uma obra dessas prontinha para ser veiculada.

Nem é preciso dizer que se trata de uma arma de destruição global, que entraria facilmente no plano de guerra de qualquer presidente dos Estados Unidos. E isso tem nome: é o Google Ad Creation Marketplace.

Você navega pelo portfolio de diversos fornecedores, e escolhe aquele que combina com o seu orçamento e estilo. E dali mesmo você pode contratar a produção do seu “filme”. Do outro lado, produtores podem oferecer seus serviços, especificando a faixa de preço que cobram.

O Google diz na descrição que “high quality ads has never been easier or more affordable”, mas nós sabemos que “fácil”, “barato” e “alta qualidade” nunca combinam em uma mesma frase, ainda mais quando se trata de produção publicitária.

E nessa fase de lançamento, o Google está oferecendo um cupom de desconto de 300 dólares, o que significa que você pode ter seu próprio comercial por menos de 100 dólares.

Medo.

Post originalmente publicado no Brainstorm #9
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LONDON – Clothing brand French Connection’s first cinema campaign in six years delivered a total of 744,054 commercial impacts over the weekend.