(TrendHunter.com) I love Australia; when we are getting ready for spring and summer, they are heading into autumn and winter (although they don’t have a real winter, with temperatures so cold your nose will freeze off).…
(TrendHunter.com) I feel like it has been too long since an article about hot chicks with awesome tattoos has been written. Well, Inked Girl Micheline Pitt is here to fix all that, and she has the tatts to prove it.
Showcasing…
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Creative Agency: AWA Advertising & Marketing, Kuwait
Creative Director: Yasser Fathi
Via [Ads2Blog]
LONDON (AdAge.com) — What kind of brand would want to associate with Chatroulette? Well, French Connection — of FCUK fame — would, and the U.K.-based clothing retailer is using the random, anonymous chat room for a marketing push.
Se tem uma coisa que eu gosto muito de postar aqui são novos meios de comunicação/relacionamento explorados pelas marcas.
E neste mês, Austin, no Texas, vai abrigar o SXSW, ou South by Southwest, famoso festival internacional de novas tendências no mundo da tecnologia, música e cinema.
Alguns dos patrocinadores da edição 2010, que acontece entre os dias 12 e 16 de março, começaram a apresentar propostas para marcar presença.
A Chevrolet, por exemplo, vai usar sua presença no evento para obter idéias sobre novas práticas e tecnologias emergentes, inclusive para explorar estes tais novos meios de comunicação/relacionamento.
Quando usuários do Gowalla (serviço de geolocalização mobile similar ao nosso querido Foursquare) derem um check-in em qualquer lugar de Austin, eles irão receber mensagens de texto com ofertas da Chevrolet, como uma carona exclusiva em uma perua Equinox novinha caso eles estejam desembarcando no aeroporto da cidade.
Assim como o Foursquare, estes serviços de geolocalização estão sendo bem vistos por muitas marcas visionárias, pois possibilitam uma conexão diferente com seus consumidores.:: Via My Good Buzz
Depois de Lady Noir, a Dior lança Lady Rouge, com a bela Marion Cotillard, sua garota propaganda, cantando The Eyes of Mars com Franz Ferdinand. Notem: uma tradicional grife usa uma atriz/cantora como garota propaganda e faz um filme/clipe de 4 min. com uma banda famosa. /via
Post originalmente publicado no Brainstorm #9
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(TrendHunter.com) For any of the ladies out there who happen to have a shoe fetish and a sweet tooth, your prayers have been answered. Enter Belma Arnautovic’s Lolice shoes. These shoes with the candy coated soles are like…
(TrendHunter.com) I have seen some insane stiletto designs before (RIP Alexander McQueen), but these INSA Elephant Dung Heels are by far the craziest of them all. I mean, they’re made out of crap, for goodness sakes.
The…
NEW YORK (AdAge.com) — In this video report, Yahoo CEO Carol Bartz talks to Ad Age executive editor Abbey Klaassen about her biggest frustrations during her first year running the iconic web company.
Maybe things haven't changed that much at all. Maybe what's missing in our "social" marketing transformation is the really boring and basic stuff. Maybe dull drives digital. Maybe fundamentals face us forward. Maybe boring is breakthrough.
Em sequência na campanha temática “Go Fans” para a Copa do Mundo 2010, a Visa estreia um novo filme e material impresso. Ambos com assinatura customizada para cada país, ou seja, no Brasil, vira “Go Brasil”, e assim com cada uma das 32 nações classificadas para o torneio.
O filme “Anthem”, abaixo, foi dirigido por Jake Scott, filho de Ridley Scott, conhecido pelo clipe de “Fake Plastic Trees” do Radiohead, e que recentemente lançou o longa “Welcome to the Rileys”, estrelado por Kristen Stewart e James Gandolfini.
É o tipo de campanha padrão, que invariavelmente aparece em época de Copa do Mundo. Mas veja bem, tem um texto bonito narrado pelo presidente-Deus-NelsonMandela-fugitivo-diretordaCIA-etc Morgan Freeman, falando da emoção do maior evento esportivo do planeta, então, você vai querer ver.
A criação é da TBWA\Chiat\Day, com produção da RSA Films.
Post originalmente publicado no Brainstorm #9
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China Central Television's Lunar New Year extravaganza may not be the the world's most sophisticated variety show, but it is probably the biggest, with over 730 million viewers.
div class=”imageleft”a href=”http://www.adrants.com/images/i_am_not_ashamed.jpg”img alt=”i_am_not_ashamed.jpg” src=”http://www.adrants.com/images/i_am_not_ashamed-thumb.jpg” width=”150″ height=”84″ //a/div
An organization, I Am Not Ashamed, aims to create the world’s first video bible.
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a href=”http://feedads.g.doubleclick.net/~a/yT4PjSaHOnYLswYs9j3_w8tv8T0/1/da”img src=”http://feedads.g.doubleclick.net/~a/yT4PjSaHOnYLswYs9j3_w8tv8T0/1/di” border=”0″ ismap=”true”/img/a/p
MRI Starch Communications looked at which 2009 consumer print ads caught the attention of young men and women. Our slideshow of print ads that had the most "stopping power" among young men and women reveals there are some differences, as you might expect, but when it comes to a crisp glass of imported beer, or a close-up of a flatbread melt, apparently we aren't so different after all.
Social media is not just another tactic to be tacked onto the proverbial backside of a corporate identity system. It needs to be recognized for what it is — the disruptive technology that radically changes the game.
div class=”imageleft”a href=”http://www.adrants.com/images/cut_paste.jpg”img alt=”cut_paste.jpg” src=”http://www.adrants.com/images/cut_paste-thumb.jpg” width=”150″ height=”156″ //a/div
Please be original. Pretty please?
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a href=”http://feedads.g.doubleclick.net/~a/osGolBipeS4TrmzP3IpQ6PlaDKs/1/da”img src=”http://feedads.g.doubleclick.net/~a/osGolBipeS4TrmzP3IpQ6PlaDKs/1/di” border=”0″ ismap=”true”/img/a/p
Considering some of the anger expressed by old-school Mad Men over the show's treatment of history, we wonder if some will shell out $75 for a Don Draper only to stick pins in it.
div class=”imageleft”a href=”http://www.adrants.com/images/bing_euston_station.jpg”img alt=”bing_euston_station.jpg” src=”http://www.adrants.com/images/bing_euston_station-thumb.jpg” width=”150″ height=”84″ //a/div
This new UK-based Bing campaign is ridiculous.
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a href=”http://feedads.g.doubleclick.net/~a/H-uy63UNhJPFszrNLLxaRS8D-GM/1/da”img src=”http://feedads.g.doubleclick.net/~a/H-uy63UNhJPFszrNLLxaRS8D-GM/1/di” border=”0″ ismap=”true”/img/a/p
LOS ANGELES (AdAge.com) — Dora the Explorer, Nickelodeon's cartoon preschool heroine, is turning 10 — or should we say, diez? — and has a host of marketing partners to help her celebrate, from State Farm to the U.S. Census.
div class=”imageleft”a href=”http://www.adrants.com/images/reebok_reetone_ass.jpg”img alt=”reebok_reetone_ass.jpg” src=”http://www.adrants.com/images/reebok_reetone_ass-thumb.jpg” width=”150″ height=”84″ //a/div
Hey, it’s better than a naked Chuck Liddell working out. Yes, Reebok has discovered the wonders of viral video booty.
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a href=”http://feedads.g.doubleclick.net/~a/hQJlbSnfDs19Bt340qn_NBAILN8/1/da”img src=”http://feedads.g.doubleclick.net/~a/hQJlbSnfDs19Bt340qn_NBAILN8/1/di” border=”0″ ismap=”true”/img/a/p
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