Hasta La Creative!

HONG KONG (AdAgeChina.com) — Philip Carmichael is orchestrating Haier's efforts to build a global brand in Asia, a key region for the Chinese appliance giant. During a trip to Hong Kong last month to address the Foreign Correspondents' Club, he met with Ad Age China Editor Normandy Madden to talk about the challenges facing Haier as the company grows overseas, and the challenges for an American executive working at a Chinese company.

Falta pouco para a estréia de “Valentine’s Day“, uma comédia romântica da Warner cheia de grandes estrelas. Entre elas estão Jessica Alba, Anne Hathaway, Julia Roberts e a cantora Taylor Swift.

O filme se baseia no entrelaçamento de várias histórias amorosas que ocorrem ao longo do Valentine’s Day (Dia dos Namorados) em Los Angeles.

Com data marcada para estrear no dia 17 de fevereiro na França, a Warner criou uma promo através da fan page do filme no Facebook.

A pessoa que conseguir montar mais casais virtuais, utilizando seus próprios amigos da rede social, poderá ganhar um smartphone e convites para a pré-estréia do filme.

Aqui no Brasil, o lançamento do filme é previsto para o dia 19 de fevereiro.

div class=”imageleft”img alt=”kia_sb_2010.jpg” src=”http://www.adrants.com/images/kia_sb_2010.jpg” width=”150″ height=”85″ //div

Here’s two teasers for Kia.
pa href=”http://feedads.g.doubleclick.net/~a/AUv9EE9Grh81YO8EHWEZtxBJfpA/0/da”img src=”http://feedads.g.doubleclick.net/~a/AUv9EE9Grh81YO8EHWEZtxBJfpA/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/AUv9EE9Grh81YO8EHWEZtxBJfpA/1/da”img src=”http://feedads.g.doubleclick.net/~a/AUv9EE9Grh81YO8EHWEZtxBJfpA/1/di” border=”0″ ismap=”true”/img/a/p

Impecável a produção deste comercial para a Tostitos, marca americana de snacks e tortilla chips da Frito-Lay.
A criação ficou por conta da Goodby, Silverstein & Partners e a animação foi encabeçada pela LAIKA/house, também produtora do longa Coraline, que concorre, este ano, ao Oscar de melhor animação. Ambas conseguiram trabalhar muito bem o conceito da marca inspirado em sabores “calientes”.

:: Dica do @kato78 via Motiongrapher

div class=”imageleft”img alt=”tim_tebow_landline_spoof.jpg” src=”http://www.adrants.com/images/tim_tebow_landline_spoof.jpg” width=”150″ height=”80″ //div

Hahahaha. Nice Tim Tebow spoof.
pa href=”http://feedads.g.doubleclick.net/~a/5J76d2EI7HYw4oronlGd6TPwws4/0/da”img src=”http://feedads.g.doubleclick.net/~a/5J76d2EI7HYw4oronlGd6TPwws4/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/5J76d2EI7HYw4oronlGd6TPwws4/1/da”img src=”http://feedads.g.doubleclick.net/~a/5J76d2EI7HYw4oronlGd6TPwws4/1/di” border=”0″ ismap=”true”/img/a/p

A heavily airbrushed poster created for the Conservative Party's election campaign has backfired spectacularly and exposed the party's leader and candidate for prime minister, David Cameron, to public ridicule, playing straight into the hands of the rival Labour Party.

The most-successful brands do not focus on what we need; they focus on what we want. Fortunately for brands, when it comes to identifying what people want, we aren't particularly complex. The human mind seeks to satisfy 10 primary wants. Direct your actions toward meeting as many as possible, and your brand will grow exponentially.

Both the advertising industry and the Obama administration could use some good PR on minority relations these days — and the Minority Czar may just be the answer.

The One Club held its first Creative Boot Camp last month to help City University of New York students to develop their advertising skills — from the initial concept to the final pitch.

What a difference a week makes. With Apple's announcement of the iPad last Wednesday, publishers may have just gotten a reprieve from their death sentence, and agencies may have just been handed a convenient way to get into the content business.