Hasta La Creative!

LONDON – Retailers will be stocking Cor­onation Street-branded products to mark the 50th anniversary of the ITV soap.

In this guerilla campaign for the airline company KLM, a guy is reading a news paper while seating in the air as you can see in this video…

Advertiser: KLM

“The more you care for your clothes, the more you need a Miele. Miele Active Care. 14 unique special programs that take care of your favourite clothes.”

Challenge: Today, all washing machines make your laundry clean, but not all make it look good and last longer. Miele treat every kind of textile according to it’s unique properties – which results in clothing care instead of a simple wash. Our task was to rise awareness of Miele’s exclusive special washing programs, while at the same time confirming Miele’s position as a premium brand for washing and drying machines.

Solution: Ads that interact with the editorial material in fashion magazines – thereby taking ownership of “caring” for the latest fashion. Our ads were placed in the middle of fashion reports. Than ks to a hole in the ads you could se parts of the clothes in surrounding fashion pictures, looking like they were placed in one of Miele’s washing machines.

Advertising Agency: Jung von Matt, Stockholm, Sweden
Creative Director: Johan Jäger
Art Director: Johan Jäger
Copywriter: Magnus Andersson
Planner: Leon Phang
Photographer: Pekka Ståhlnacke
Published: September 2009

(TrendHunter.com) For the day of February 22nd, these are the Top 20 trends, which include Surreal Party Scenes, Controversial Casket Calendars and Compact Dome Cars. The rankings are based on hundreds of thousands of views…

“Help an athlete to go to the Paralympics. Make a donation.”

Action for ADD (Sporting Association for the Disabled) that took place in Cumbica International Airport, São Paulo, on January 17th and 18th of 2010. Life-size paper displays showing disabled athletes in wheelchairs were strategically placed on several luggage carts. When passengers used them to carry their bags, it looked as if they were actually pushing the wheelchair of a disabled athlete.

Advertising Agency: age.comunicações, São Paulo, Brazil
Executive Creative Director: Carlos Domingos
Art Director: Henrique Mattos, Andre Fukumoto
Copywriter: Daguito Rodrigues, Charles Faria

MINNEAPOLIS (AdAge.com) — MSNBC, the network known for "Hardball," saw hard-hitting hockey last night, and had its second-highest-rated night ever. The thrilling upset of host Canada by Team USA delivered 8.2 million viewers, according to NBC, just below the 8.23 million who watched election night coverage in 2008.

(TrendHunter.com) Earlier in the year, Trend Hunter Rose Nazarali showcased some of Lisa Shahno’s impressive sculptural fashions. Now I’d like to bring your attention to some of her other visionary work, namely her portfolio…

Click Image To Enlarge
Advertising Agency: WonderEight, Beirut
Creative Director: Walid Nasrala
Copywriter: Boudy Nasrala, Nancy Karam
Creatives: Nancy Karam, Karim Abourizk

Celebrating the teamwork of those involved in the Haiti relief effort, Cause Minded is hosting a free, hourlong webinar at 1 p.m. (ET) Feb. 24 featuring representatives from the private and public sectors.
The webinar will look at how these organizations' efforts have affected Haiti so far and what their plans are for future aid in the area.