Hasta La Creative!

Advertising Agency: MC Brand, Kuwait
Via [Ads2Blog]

Falei algumas vezes sobre como algumas empresas estão se envolvendo com o universo da música para associar sua marca com o entretenimento.

O rápido avanço desse envolvimento é perceptível. Como exemplo, a Armani Exchange assinou agora um acordo com a Apple para em breve disponibilizar a “A | X Music Series” no iTunes.

A  “A | X Music Series” é a plataforma musical da mundialmente conhecida marca de roupas e acessórios. Até então, suas músicas, selecionadas com rigor, só eram oferecidas no site da Armani Exchange e em CDs com as melhores seleções de músicas tocadas nas lojas A | X de todo mundo.

:: Via MediaPost

LONDON (AdAge.com) — A German court battle has put the relationship between marketer and media agency on trial as French dairy giant Danone Groupe accuses Aegis Media of failing to pass on the full benefit of discounts gained from bulk media purchases more than five years ago.

BEIJING (AdAgeChina.com) — Robin Seow wants to make the blue chip IT giant Hewlett-Packard Co. the No. 1 brand in China for laptops, printers and storage devices. And he's going about it one geeky teenager at a time. Watch a video with Mr. Seow discussing HP's digital strategy in China.

SHANGHAI (AdAgeChina.com) — For strong, hands-on management, a talented creative team and top-notch planning capabilities, Ad Age China has named Bartle Bogle Hegarty as 2009 Agency of the Year.

Never mind Nicole "Snooki" Polizzi, Mike "The Situation" Sorrentino and Jenni "J-Woww" Farley of MTV's "Jersey Shore." The real action in the reality-TV genre is playing out over at NBC, with Conan "Coco" O'Brien, Jay "The Chin" Leno and Jeff "The Biggest Loser" Zucker supplying us all with endless drama, laughter and tears. (What should we call it? "Network Rehab"? Paging Dr. Drew.)

div class=”imageleft”a href=”http://www.adrants.com/images/megan_fox_emporio_armani.jpg”img alt=”megan_fox_emporio_armani.jpg” src=”http://www.adrants.com/images/megan_fox_emporio_armani-thumb.jpg” width=”150″ height=”75″ //a/div

Those eyes! That waist! Those hips! Those lips! The Come Hither-ness!
pa href=”http://feedads.g.doubleclick.net/~a/s8MiejCVmVSjSo2YY2-UJXDl_bk/0/da”img src=”http://feedads.g.doubleclick.net/~a/s8MiejCVmVSjSo2YY2-UJXDl_bk/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/s8MiejCVmVSjSo2YY2-UJXDl_bk/1/da”img src=”http://feedads.g.doubleclick.net/~a/s8MiejCVmVSjSo2YY2-UJXDl_bk/1/di” border=”0″ ismap=”true”/img/a/p

A few years ago, when Google announced its decision to agree to censor its China site, it was savaged for selling out. The company had violated its own "don't be evil" motto, critics yelled, and it was tacitly supporting the Chinese government's outrageous censorship policy. The critics were wrong.

Criado pela AKQA, a Nike prepara o lançamento de um aplicativo para iPhone chamado “True City”.

Com funções de geo-tag e integração com redes sociais, a ferramenta promete lhe ajudar a explorar seis cidades européias – Londres, Berlim, Amsterdam, Milão, Paris e Barcelona – com os olhos de pessoas descoladas (atentem para esse detalhe) locais.

Qualquer usuário do aplicativo pode colaborar, e correr o risco de ser escolhido pela Nike com um desses descolados aí. Assistindo o vídeo abaixo, eu tive a impressão de uma forte inspiração do Foursquare.

| Via Creativity

Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie

div class=”imageleft”a href=”http://www.adrants.com/images/fill-in-the-blank-phone-number-napkin.jpg”img alt=”fill-in-the-blank-phone-number-napkin.jpg” src=”http://www.adrants.com/images/fill-in-the-blank-phone-number-napkin-thumb.jpg” width=”150″ height=”112″ //a/div

Ever wake up in the morning and have no idea where you were the night before?
pa href=”http://feedads.g.doubleclick.net/~a/66AKoYuMgv7zmrU9fKHuRk-KMEY/0/da”img src=”http://feedads.g.doubleclick.net/~a/66AKoYuMgv7zmrU9fKHuRk-KMEY/0/di” border=”0″ ismap=”true”/img/abr/
a href=”http://feedads.g.doubleclick.net/~a/66AKoYuMgv7zmrU9fKHuRk-KMEY/1/da”img src=”http://feedads.g.doubleclick.net/~a/66AKoYuMgv7zmrU9fKHuRk-KMEY/1/di” border=”0″ ismap=”true”/img/a/p