LONDON – ITV’s screening of the Liverpool versus Reading FA Cup replay won the peaktime ratings battle last night with five million viewers, just beating Channel 4’s TV premiere of ‘Slumdog Millionaire’.
Jack Bauer, o cara mais importante do planeta, no papel de seu alter-ego, Kiefer Sutherland, é o tipo de pessoa que faz apostas. E perde.
Ele apostou com um amigo que o New England Patriots venceria no fim de semana, mas a história foi outra. Como pagamento, ele deveria ir a sua entrevista marcada no David Letterman com um vestido.
Sucesso ontem a noite na CBS, viral hoje na internet. Olha aí:
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Esta é uma ótima maneira de realizar uma promo e obter ganhos de mídia dos fãs que querem o seu produto
Para promover sua nova edição limitada de embalagens, a marca de chicletes Dentyne, da Cadbury, criou um concurso usando o Twitter, nos Estados Unidos.
O participante tirava uma foto de seu cup holder vazio (porta copos do carro), publicava a foto no TwitPic e direcionava a mensagem com a foto para @DentyneGum com a hashtag #emptycupholder. Fazendo isso, o participante ganhava, de cara, um copinho de Dentyne com a embalagem especial.
Mesmo tendo havido outras marcas realizando promos no Twitter, essa se distingue por usufruir de forma criativa do TwitPic, o serviço de publicação de fotos do microblog.
Un travail très réussi de photomotion par l’artiste Mustard Cuffins. De nombreux effets de transition entre les images, et un déplacement à travers la ville. Un film réalisé avec un appareil photo numérique et crée entièrement en stop-motion. A découvrir dans la suite.
(TrendHunter.com) Don’t you love looking through your digital camera at the end of the night and seeing that random creepy lurker in the background of your photo? Totally! I always wonder what drives those people to jump…
LONDON – Guardian News & Media (GNM), the publisher of The Guardian and The Observer newspapers, reported a £57m pre-tax loss in the year to March 2009 in accounts filed at Companies House today.
Em seu primeiro trabalho com a Anomaly, a Diesel estreia nova assinatura, uma singela: “Be Stupid”.
Pode tudo parecer muito descolado e um “viva a vida se divertindo”, mas não se engane, vejo nessa tentativa de humor um conceito retrógrado.
A campanha começa com esses outdoors e o manifesto abaixo, mas vai ser global. A assinatura será estendida para conteúdo digital e viral. Mais imagens depois do jump.
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LONDON – IKEA has shifted its £8 million UK advertising account out of Beattie McGuinness Bungay and into Mother.
Le monde de la publicité est un cirque et Jean-Pierre Villaret, fondateur de l’agence JuneTwentyFirst, en est son clown. Il lance un site d’auto dérision jesuisunclown.com accompagné d’une video ou il se présente au début comme un clown pour evidemment démontrer que, reconnaitre que les […]
LONDON – Ikea has shifted its £8m UK advertising account out of Beattie McGuinness Bungay and into Mother.
LONDON – The Labour Party has officially adopted the spoof advertising created by bloggers that mocks David Cameron’s airbrushed poster campaign launched last week.
Following the earthquake in Haiti Google has added a free sponsored link that is redirecting to the Google crisis response for Support Disaster Relief in Haiti. They are promising to give $1 million. You can safely give to Unicef or Care on this page below. And as I said previously here don’t […]
(TrendHunter.com) I admit, I’m addicted to this store, so when I came across the images for the HM SS 2010 Garden collection, I couldn’t contain myself. I’m pretty sure one of my new years resolutions will be going out…
LONDON – Aegis is merging its digital agencies Anorak and de-construct into parent company glue London.
In this video Coca Cola has installed a special vending machine in a college. This magical vending machine is offering free coke and more… Advertiser: Coca Cola by Definition6 Director: Paul Iannacchino, Jr Producer: Todd Morris DP: Sean Donnelly Set Decorator: Ni Ni Than Prop builder: Mike […]
LONDON – Time Out Group, publisher of weekly magazine Time Out London and the Time Out City Guides book series, is making a round of redundancies after reporting “challenging” market conditions.
LONDON – The devastation in Haiti dominated the national papers today, as promotions played second fiddle to the natural disaster.
LONDON – British Airways is launching a new luxury quarterly magazine dedicated to premium holidays, published by Cedar Communications.
[See post to watch Flash video]
A steam machine was built to fit inside a transit shelter and periodic bursts revealed a message during a free coffee promotion at McDonald’s. Agency Cossette, Vancouver.
Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Rob Sweetman, Bryan Collins
Art Director: Rob Sweetman
Copywriter: Bryan Collins
Producer: wendy moriarty
Account manager: Nadine Wilson, Kim Prosser
Build: Dyna Graphics
LONDON – Green Flag, the RBS Insurance-owned breakdown cover provider, has appointed CHI & Partners to handle its £8 million UK ad account.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
