Mr. or Ms. CEO, if you're reading this (or if your CMO has anonymously slipped this under your door), here are five things you should do to get greater results from marketing.
There are many award shows out there that offer free or very low entry fees for students and young creatives. You'll probably not manage to enter all of them, but that doesn't mean you shouldn't try.
Os mestres dos clipes-viralzinho com novo trabalho nas paradas de sucesso da internet.
Post originalmente publicado no Brainstorm #9
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This is a catwalk show with a difference. Featuring hot models, it takes place on one of the most fashionable high streets in the world. What makes it even more compelling is; instead of wearing clothes these models are wearing nothing but body paint.
http://www.brandalley.co.uk
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This is some awesome bartendering!
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And we didn’t have to go digging through a collection of attachments or ridiculously worded releases to find the nugget of information.
Mrs’ Claus gets in on with Frosty the Snowman for Boost Mobile.
Le groupe d’artistes Nevercrew, spécialisé en peintures et illustrations, ont lancés leur nouveau projet. La transformation d’une piscine en une véritable oeuvre d’art : un skate-park installé en Suisse avec un look de pieuvre géante au nom évocateur “Big Pink”. Plus d’images dans la suite.
LONDON – ShortList, the men’s free weekly publication, has appointed former senior planner at Associated Newspapers, Georgina Turner, to the new role of commercial director.
Well now here’s an interesting way to position your brand.
LONDON – CBS Outdoor has restructured its UK operation and integrated its sales team, with the loss of around 25 jobs across the company.
The newly-independent Skype has launched a live-streamed, ten day experimental marketing campaign featuring a man camped beside a phone box in a remote area of southern Spain. The aim of the campaign is to raise awareness that it is cheaper to make international calls to landlines and mobile through Skype's service.
You can get a quick taste of "In the Loop" from the official trailer, but when it finally gets released on DVD in early January, I'd definitely recommend picking up a copy or Netflixing it. That is, if you don't win one of the two copies I'm giving away (upon release) in my random drawing (see details below). Anyway, "In the Loop" is my pick for the Best Media Movie of the Year.
Agencies in Action is a New York-based social responsibility initiative that asks advertising executives and their employees to volunteer their time to serve food at a local soup kitchen in their neighborhoods. It works closely with the New York City Coalition Against Hunger to match its volunteer agencies with the closest and the neediest kitchens food pantries in the New York metropolitan area.
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Advertising Agency: Lowe Mena, Dubai, UAE
Creative Director: Mark Lewis
Art Director: Sherif Mokbel
Photographer: Graham Tooby
Copywriter: Wilton Ackeer
Via [ Ads Of The World ]
LONDON – The Radio Advertising Bureau has appointed Mediaedge:cia account director, Katherine Dunham, to the new position of strategy consultant for the nations and regions.
Credit-card companies were presented with some challenges in 2009. First and foremost, the risk that their advertising is seen as encouraging reckless spending or increasing consumer debt; and secondly, being closely associated with the financial institutions seen as responsible for much the economy's woes. So how did Visa and MasterCard handle their media campaigns while driving their business?
LONDON – It’s the site you won’t want to know about if you’ve just booked your Ryanair flights – a glimpse into the private NetJets fleet where not only do you not have to pay to go to the loo, but you’ll find it located in a wood-panelled bathroom.
LONDON – Condé Nast’s digital division has revamped the Condé Nast Traveller site introducing features including a hotel booking service and the ability for readers to share photos through Flickr.
LONDON – The Yorkshire and Chelsea building societies have agreed to merge, forming a larger rival to Nationwide, the UK’s biggest building society.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
