NEW YORK (AdAge.com) — Swedish furniture retailer Ikea, nearing completion of a media agency review, is now examining its creative roster of U.S. agencies in what it calls a move towards "integration of general market and Hispanic creative."
MINNEAPOLIS (AdAge.com) — ABC has to hope that its "V" means both victory and peace: It's already accomplished the former, as the new sci-fi series was a winner on Tuesday night with the highest ad-centric adult 18-49 demographic debut of any new show this fall.
Une impressionnante fresque calligraphiée au stylo uniquement par la mémoire. Un travail de l’artiste autiste Stephen Wiltshire qui a reproduit à l’identique la ville de New York et tous ses buildings dans les moindres détails, après l’avoir survolée en hélicoptère pendant 20 minutes.
NEW YORK (AdAge.com) — Maybe membership clubs aren't the paid content model of the moment after all. Rick Warren's membership club — which charged $29.99 a year for a quarterly magazine, four spiritual DVDs, four workbooks and access to a social networking site with its partner Reader's Digest Association — is dropping the fees, abandoning the magazine and going online-only.
Whether its the so called return to a healthier economy or the simple fact most humans can’t go too long without seeing another one half dress, the booth babe is back.
I like the Huffington Post. I like Epicurious.com. I navigate the web in both Spanish and English depending upon what I'm seeking or what experience I'm looking to have. It's contextual. So I suppose the Spanish-language Comida Kraft ad that popped up on my Huffington Post page was a result of my online behavior. Even when you know you're being cyber-stalked, it's always a little startling when the stalker finds you.
NEW YORK (AdAge.com) — Embattled electronics marketer Panasonic is reviewing U.S. ad duties on its estimated $40 million account, currently handled by Kirshenbaum Bond Senecal & Partners in New York, executives familiar with the matter said.
(TrendHunter.com) For the company Farnheit212, Drew Beam created a series of chronologically incorrect illustrations which innocently and humorously hold your attention. Featuring his version ‘Lunch Atop a Skyscraper’ and…
NEW YORK (AdAge.com) — Could the gore from a scene in "CSI" or the salty language of "Southland" keep an ad for Pampers or a commercial for Coca-Cola from making its point with viewers? According to new research from a consortium of blue-chip advertisers seeking more programs that spur family viewing, the answer is a resounding yes.
Four calls from being out of business. That's how a colleague summed up the plight of many smaller agencies. Or the agency business in general. We've seen some fantastic, talented, historic agencies shut their doors this year. Big and small. How can we better prepare ourselves to weather the storm if one or two or three clients pull out?
Né en 1955, Leonid Afremov est un artiste peintre biélorusse spécialisé dans les paysages urbains grâce à l’utilisation d’un couteau à palette et de peinture à l’huile. Un jeu de couleurs impressionnant et une technique originale. A découvrir sur son portfolio ou dans la suite.
(TrendHunter.com) ‘The Seven Wonders of Fashion’ according to Vogue UK are: the hat, the tuxedo, the ballgown, the corset, earrings, the pencil skirt and the high heel. The magazine pays homage to these fashion staples…
A recent study by Prophet and the Association of National Advertisers revealed findings that point to the need for marketers to start taking back control of the dialogue, and their destiny, within their own organizations.
Muito bom esse novo filme criado para a Bavaria. Não confunda, esta é uma popular marca de cerveja holandesa, e não a brasileira que nós conhecemos. Criado pela Selmore Amsterdam, o filme mostra a jornada de uma gota de água da geleira até chegar a torneira que serve a cerveja. Assista no vídeo acima.
Trazer a ficção para o mundo real tem sido uma das estratégias recorrentes de Hollywood e dos estúdios de TV para engajar fãs. As dezenas de ARG’s não me deixam mentir.
E é dar um gostinho da ficção que a Disney/Pixar fará para o lançamento do DVD e Blu-Ray do maravilhoso “Up”. O evento oficial, no dia 10 de novembro, será realizado na sorveteria Fenton’s Creamery, que aparece no filme duas vezes. Incluindo uma importante cena com Carl e Russel sentados na calçada.
Na verdade, a Disney/Pixar não precisará construir o lugar, já que a Fenton’s já existe, em Oakland, na Califórnia. A sorveteria foi fundada há 114 anos e é famosa na cidade.
Apesar do que você pode imaginar, essa não é uma ação de product placement. O diretor de “Up”, Pete Docter, e o produtor, Jonas Rivera, vivem em Oakland, e por levarem muito seus filhos ao local, decidiram homenagear a pequena e familiar empresa na animação.
O evento de lançamento do DVD/Blu-Ray de “Up” vai contar com a presença dos produtores e animadores da Pixar, e de uma taça especial criada exclusivamente para a ocasião: a Spirit of Adventure Sundae.
Post originalmente publicado no Brainstorm #9
Twitter | Contato | Anuncie
The ad features a screen-filling "G" logo, and it features Derek Jeter leaping into the Yankee Stadium stands to make a remarkable catch. A spot for Jeter-endorsed Gatorade of course, right?
LONDON – The Aegis-owned Vizeum has won Ikea’s £10 million media planning and buying account.
(TrendHunter.com) Everybody’s favorite lingerie brand has a new bra to increase your self-esteem. The Victoria’s Secret Miraculous Push-Up Bra boosts your confidence by instantly increasing breasts by not one, but two cup…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
