(TrendHunter.com) Models Ania Jozwiak and Gabrysia Zurawska are captured frolicking in a garden by photographer Aldona Karczmarczyk for Polish Elle. Stylist Marta Kalinowska dresses the girls in complimentary black and…
Après le succès promo de Diesel XXX, une nouvelle idée par la réalisateur Keith Schofield pour le dernier video-clip de Lenny Kravitz remixé par le groupe Justice. Sur le titre “Let Love Rule”, s’affiche un long plan sous la forme d’un générique de film sans fin. Une production El Nino.
To mobilise public opinion for human rights, it takes some effort to be heard. With its new film « Insomnia », created by agency Rapp and directed by Jeremy Halkin, Amnesty International invites everyone to take part in events organized for the Amnesty nights. The more people get involved, the more noise they’ll make… and the less leaders of certain countries will be able to sleep with a clear conscience. So turn up the volume!
The Amnesty nights website: http://nuitsdamnesty.amnesty.fr/
Advertising Agency: Rapp Collins, Paris, France
Creative Directors: Damien Frossard, Gilles Duplan
Art director: Guillaume Paquin
Copywriter: Renaud Legros
Director: Jeremy Halkin
Production: ESKWAD
Post Production: Mikros images
Sound design: AOC
Branded content director: Romain Pergeaux
Advertiser: Cadbury Make a Wish Foundation Agency: Weapon7
Video for your own safety when you open a biscuit… Advertiser: BBAB Fox’s biscuit Agency: Mother
Ce projet du designer français Aissa Logerot s’articule autour d’une nouvelle façon de manger. Un clin d’œil à la culture asiatique entre tradition et innovation, avec cette proposition hybride de baguettes et d’une cuillère pouvant être utilisés ensemble ou séparément.
(TrendHunter.com) Naked Books, Phoenetic Bollywood and Baddass Lyrical Graffiti – Today we hunt Hot For Hot For Words: a toast to Marina Orlova
10. Screw driving on roads! Go off-roading on Brain Castleforte’s “Typographic…
(TrendHunter.com) National Geographic prides itself on striking photography and persistent and hard-hitting photojournalism. If you sometimes find this pretentious, the Pedderzine ‘Supernatural’ editorial is for you.
Taking…
(TrendHunter.com) Located in the Tommy Hilfiger flagship store in New York is this muti- million dollar floating staircase. It is a truly unique architectural wonder and the only one of its kind in the world.
Hired by…
Nostalgia e ludicidade são as características principais desta nova sub-campanha assinada pela Got Milk?
Pra quem não se lembra, Got Milk? foi uma campanha de grande sucesso criada pela Goodby Silverstein & Partner, em 1993, e depois licenciada para o uso de empresas processadoras de leite. A campanha ficou conhecida por aumentar consideravelmente as vendas de leite nos EUA.
Com características assim, é difícil imaginar que um produto/serviço de categoria tão commodity tenha um enorme recall. E teve, viu?! Tanto é que agora, com a nova sub-campanha “Battle for Milkquarious” recebeu um outro investimento pesado para dar continuidade no estímulo ao consumo de leite.
Com “Battle for Milkquarious“, o personagem White Gold, um hilário astro de rock, volta para uma batalha com “saqueadores de leite”, contada através de uma história com cerca de 20 min. Ainda na web, o internauta poderá fazer as suas próprias interpretações das cenas, concorrendo a prêmios em dinheiro e até mesmo a bolsas de estudo em uma escola de artes. Parte do vídeo você pode conferir logo a seguir:
:: Dica do Rafael Camilo e Leandro Macedo.
The Michelin Man is trying to get our attention by getting a makeover. Again.
SAN FRANCISCO (AdAge.com) — Google's not only betting on display advertising as a big growth area in the PC space but also in the mobile space. And it knows when it comes to mobile ads, not all phones are created equal. That's why the search giant announced today it would help mobile publishers serve richer ads to high-end smartphone users.
MINNEAPOLIS (AdAge.com) — NFL football sacked everything on TV last night. Including, at least for the first hour, NBC, the network that actually ran the big game.
Click Image To Enlarge
Advertising Agency: Praxis Advertising, Dubai
Creative Director: Josey George
Art Director: Muhammad Imran
Copywriter: Josey George
Account Director: Amitabh Swarup
Via [AdsoftheWorld]
(TrendHunter.com) With the sorts of grooming, pampering, costumes and general harassment -which we mistake for loving care- that we inflict upon our animals, most pet owners welcome October with open arms, amped up and…
A BMW mostra a preparação e os “pulos para a alegria” de seus felizes consumidores. Criado para internet, o primeiro vídeo é simpático, mas livre de qualquer polêmica. Porém, a montadora alemã vai além no segundo filme da série, e cutuca a sua conterrânea Audi.
A parte 1 você vê aqui, e abaixo a parte 2, que é a que interessa.
Post originalmente publicado no Brainstorm #9
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| THE ORIGINAL? Dooyoo Prices Comparator – “Inline-Skates” request – 2001 Source : New York Festivals Finalist Agency : Heimat (Germany) |
LESS ORIGINAL : Lazer Bicycle Helmets – 2009 Source : Adsoftheworld Agency : Duval Guillaume, Antwerp, (Belgium) |
| Des idées qui se reproduisent comme des lapins! Difficile de “trancher” en faveur de la copie ou de la coïncidence… |
NEW YORK (AdAge.com) — Not long after Conde Nast shut down Gourmet, Cookie and two wedding magazines on Monday, we asked its president-CEO, Charles H. Townsend, how much of a role visiting McKinsey consultants played, whether this decision means the company is veering from elite magazines toward mass titles, what's happened to magazine launches this decade — and when this whole McKinsey process finally finishes.
Agencies’ Fear of Client Disapproval Handcuffs Creativity
You’re just a few short hours from deadline.
Every tick on the clock is a jab at your creative confidence.
The client has already told you to simply use what works, don’t be too creative.
That offer becomes more and more tempting.
We’ve all been there. The client knows what they want: safety. But you, the advertising and marketing specialist, know what they need. And we need to fight for that!
However, the “line-in-the-sand” between agency and client creative control is becoming less defined and turning into a morphed, unrecognizable blur because of today’s economic climate. Agencies, in fear of losing clients and subsequent billings, are pushing the envelope less to ensure client approval.
We’re playing it safe.
Clients are in the same fear of losing business that agencies are. They don’t want to scare off consumers with a new campaign, the same way that we don’t want to scare off clients with an extremely out-of-the-box idea. So, often times, the client will be weary of change and will try to stick with the old, so that’s what we’ll give them.
When that happens, we are not only selling ourselves short . . . we are selling our clients short. The client has hired your agency because they saw the creative intuition, marketing savvy, or media know-how that is going to push their brand/product/service to the next level of innovation and sales.
When we play it safe, we’re not giving our clients innovation, we’re giving them mediocrity.
We chose to be in advertisers and marketers because we are the early adopters and thought leaders. We revolutionize ideas and shift paradigms, and when we settle into that “client-approved mediocrity,” we lose what makes us and our industry great.
So when you find yourself asking whether you should use that same headline, that old layout, that played-out tagline, remember why you’re here . . . as an individual and as an agency. The client may tell you to go with what works, but they hired you because they need ‘innovative.’ Safety is the enemy–give them something great. It will remind them why you’re here.
Stu Haack is a Copywriter & Social Media Guru at Aviatech. He likes long walks on the beach and scary movies. Learn more about him and his writing.
Voando para mais de cem destinos diferentes por toda a Europa, a EasyJet carrega consigo a virtude de ser a cia. aérea de mais baixo custo do velho continente. A questão é que ela, por ser uma empresa com um core business não tão tradicional, precisa apelar para uma comunicação B2C igualmente diferente e arrojada.
Em Paris, na França, a EasyJet realizou uma promo interessante: convidou 2 mil crianças a fazerem aviõezinhos de papel reciclado. Dentro de 20 deles havia um bilhete promocional que concedia uma viagem com tudo pago para algum destino europeu. Para conseguir pegar o bilhete promocional, pessoas tiveram que se aglomerar na frente do Grande Arco de La Defense, num bairro moderno de Paris, e aguardar para que, num horário pré-determinado, um balão cheio destes aviõezinhos os soltasse.
Resultado: Centenas de jovens e adultos se amontoaram e participaram da ação. Fotógrafos e jornalistas fizeram a cobertura da promo, gerando mídia espontânea o bastante pra fazer gente à beça saber o que estava acontecendo. Também houve muita repercussão nos blogs e no Twitter.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
