Hasta La Creative!

“Paranormal Activity” está sendo vendido como “o filme mais assustador de todos os tempos”. Sim, você já ouviu essa história antes com “A Bruxa de Blair”, mas parece que dessa vez os críticos e quem assistiu realmente confirmam a frase marketeira.

Filmes assustadores também estão sendo bem combinados com baixo orçamento, e “Paranormal Activity” custou ridículos 11 mil dólares. Filmado em 2007 com estética de documentário, não tem um único segundo com efeitos digitais, e com a boca a boca acabou chamando atenção da Paramount Pictures.

Ainda que com o grande hype em torno do filme, a distribuidora está escolhendo a dedo as cidades em que o filme está estreando. No próximo fim de semana, mais cidades nos Estados Unidos receberão o filme. Porém, a Paramount promete que se 1 milhão de pessoas demonstrarem interesse em assistir, “Paranormal Activity” vai estrear no país (EUA) todo.

A ferramenta utilizada é o Eventful, em que você pode demandar o show de uma banda ou artista na sua cidade. Eu já tinha comentado sobre o site aqui, já que o KISS o utilizou para definir os locais de sua próxima turnê.

Para a Paramount é uma forma de fazer ainda mais barulho em torno do filme, já que é óbvio que tudo deve estar planejado para uma estreia em larga escala.

Abiaxo você pode assistir o trailer, também hypado, que mostra até a reação das pessoas na sala de cinema durante a exibição do filme:

Many of you may have read Jack Trout’s book, Differentiate or Die, published in 2000, which is based on the premise that survival, from a business perspective, is ensuring you are distinguished from your competitors. As the book’s title suggests, it’s either that or face eventual death. When competition is heavy and there are numerous, indistinguishable products, one must separate from similar competitors. It’s vital.

One of the best methods to become number one is to establish your own category, a category in which you are the sole occupant, making you first by default.

Creating your own category requires innovation, so in order to differentiate, one must originate.

Origination seems to be the strategy behind color-shifting paint, developed by JDSU and announced publicly yesterday. JDSU (NASDAQ: JDSU) is a technical company immersed in a lot of technical stuff, ranging from commercial lasers to optical testing and measurement equipment. For our purposes, they also make “decorative applications” or really cool paint.

The titanium-based paint, or ChromaFlair® Titanium Series, uses “unique, multi-layer flakes” that change color when viewed from various angles. Inspired by a gem’s ability to shift and shimmer, the two pigments currently available are based on “blue.”

“JDSU created Emerald and Aquamarine pigments specifically because shades of blue continue to be an extremely popular color choice for enhancing products across a variety of markets worldwide.”

The paint offers otherwise boring products the opportunity to break free from hum-drum competitors or the ability to stand out in a field of me-too products.

Coincidentally, this is exactly what I need to for my job search.

Jeff Louis has over ten years of brand-building, media strategy, and new business experience. His passion is writing and his strong suit is sarcasm.  You can follow Jeff on Twitter or become a fan on Examiner.com.

LONDON – Shadow culture secretary Jeremy Hunt has dashed hopes that he would use his major speech at the Conservative party conference to flesh out his party’s media policy.

LONDON – Zurich Connect, the direct insurance brand launched by Zurich in July, has appointed Experian to provide technology and consultancy for multi-channel marketing campaigns.

LONDON – Global Radio has signed a seven-figure sponsorship deal with Microsoft Windows’s 7 to sponsor Capital FM’s Jingle Bell Ball, one the UK’s biggest indoor music events to be held at the O2 on 5 December.

NEW YORK (AdAge.com) — The bevy of new digital ways to deliver Hollywood movies directly to the home is not really a threat to the movie theater business. So says Cinema Advertising Council Executive Director Dave Kupiec. Pointing to the fact that ticket sales have risen nearly 8.5% during the recession, he says the unique experience of theater-going itself has a strong hold on American consumers — and that they are not likely to abandon it for digital convenience.

LONDON – Cuban rum brand Havana Club is launching a treasure hunt on Twitter to raise awareness of its HavanaCultura arts project.

“Everything you ever wanted to know about zombies.”

Advertising Agency : DraftFCB, Paris, France
Creative Director: Xavier Beauregard
Art Director: Yann-Gael Cobigo
Copywriter: Mathieu Grichois
Photographer: Yann LePape
Retouching: Kilato

Un clip musical intéressant du musicien ArjanM, qui a lui-même entièrement réalisé une animation avec des rendus de particules 3D. Sobrement intitulé “Blackhole” et produit par le studio néérlandais House of Secrets. Plus d’images et la vidéo disponible dans la suite.

Previously on Fubiz

• Reading Tray
• The Ebb Collection
• Wood Sculptures by Gehard Demetz

Advertising Agency: Saatchi & Saatchi, Milan, Italy
Creative Directors: Agostino Toscana, Alessandro Orlandi
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Production Company: The Family
Director: Andrea Turchi