LONDON – News Corp-owned Fox International Channels (FIC) is to manage MySpace’s local advertising, marketing and promotion across six markets worldwide, in a bid to reduce operational costs.
LONDON – Bonafide Twitter personality Stephen Fry attacked the music and film industries over their copyright policies while speaking at Apple’s iTunes Live event in London yesterday, admitting he has used BitTorrent sites to download episodes of his colleague Huge Laurie’s US primetime programme ‘House’.
Oh please, LG (and every other non-Apple phone maker). No matter how hard you try, how cute you attempt to be, how heavily you promote the Verizon app store (or whatever it’s called) or how cool you try to make your uncool phones, you will never be the iPhone.
LONDON – The media industry has until 23 July to vote in CBS Outdoor’s London Creative Challenge and decide which creative team should win a free bus media campaign.
LONDON – Tullo Marshall Warren has appointed Graeme Noble, the interactive creative director at Kitcatt Nohr Alexander Shaw, as its new digital creative director.
LONDON – Ad2one, the digital sales house, has been appointed by Virgin Atlantic to sell commercial opportunities around its new online travel community website, Vtravelled, across Europe, South East Asia and Australia.
NEW YORK (AdAge.com) — In his first forecast as the new global director of forecasting for Interpublic Group of Cos.' Magna, Brian Wieser came bearing a new methodology and some bad news.
NEW YORK (AdAge.com) — Less than a year ago, the fate of Pandora, a streaming radio site that reaches 30 million registered users and attracts 4 million unique listeners a month, was in Congress' hands. But the July 7 ruling of the revised internet-radio royalty act not only reduces Pandora's fees greatly but it also gives the company the chance to focus on its attempts to become the biggest alternative to traditional radio on the web.
As branded apps go the way of the microsite, this emerging mobile technology of augmented reality will open new doors for marketers.
LONDON – The Queen has extended a stiff, mechanical wave to the 9,000 or so Twitter users eager for poignant insight into the everyday workings of the British Monarchy.
Can you feel it? Probably not…it’s much like the spin of the Earth. E-v-e-r s-o s-l-o-w-l-y, we’re being herded by unseen forces swirling about; price, comfort, security, and laziness. Why fight the crowds or the traffic when it can be done from home? If you don’t have to leave the house, then don’t.
Massive online sites such as Ebay and Amazon make shopping online simple. Well, prepare to add another couch magnet to your arsenal: NoitWorld.com.
Before you ask:
In the US Military, the term “NOIT” is used to describe something as “cool” or “hip.” This Military slang term served as the impetus for the creation of this website, which combines the variety and diversity of a true online marketplace with the cool, hip world of social media.
NoitWorld, launched on June 1, 2009, heralds itself as the ”newest, coolest, and most consumer friendly online marketplace for buying and selling new and used merchandise. Although I have never used the site I did peruse it extensively. Very simple to navigate, users have the ability place products in more than 100 categories, such as Anything Goes, Motorcycles, Cars, real estate, etc. Depending upon the item being sold, ads are posted for 30 days and are either free, $20, or $25 per ad. The site is actually global in scope although most items listed currently are from the US or Mexico.
Noitworld.com, however, is not “just another sales site.” It is the first site of it’s type that allows users to re-post listings on social media sites like Facebook, Twitter, MySpace, LinkedIn, and more. Todd Foret and Sean Legros, both of Yuma, AZ, developed the sites unique strategy:
“With so many internet users spending a majority of their time on their social media sites, it only makes sense to provide a buyers and sellers market that can interact with these sites,” said Foret.
Although “in business” for just over a month, there are plenty of items available, from a classic Styx CD to a beach home in San Felipe, Mexico. As the economy doesn’t seem to be immediately bouncing back, maybe it’s time to start “Noiting” all stuff.
Jeff Louis: Strategic Media Planner & Brand Project Manager for B2B and B2C clients, he is fascinated by innovation in the face of adversity, branded creative that is on-strategy, and past participles. He can be contacted via Twtter or LinkedIn.
LONDON – Customer publisher Stream Publishing has been appointed by Vauxhall and Flybe, and looks set to secure Chevrolet’s account.
LONDON – Teenage web surfers are turning their backs to old-fashioned methods of online piracy, including file-sharing and P2P sites, in favour of live streaming, according to new research.
LONDON – Telegraph Media Group, publisher of The Daily Telegraph, has signed insurers LV= to sponsor its Ashes coverage.
Co-fondateur du magazine australien Lifelounge, l’artiste Luke Lucas est un directeur artistique basé à Melbourne. Son travail joue avec la typographie et rappelle celui d’Alex Trochut. Plusieurs illustrations à découvrir dans la suite.
Plus de travaux sur Behance
“Perhaps you can’t see us, but we are there.”
Advertising Agency: Publicis Dialog, Madrid, Spain
Creative Director: David Cavanilles
Art Directors: Jaime Campiña, Juan Hernanz
Copywriter: Alfonso Cuenca
Chief Creative Officer: Arturo Lopez
Published: November 2008
LONDON – Virgin Holidays has appointed marketing optimisation company Coremetrics to drive online conversions and bookings and increase average transaction values, following a pitch.
LONDON – Cubo director Cal Ledward wonders whether there is enough for the consumer to chew on in Heinz’s new BBQ promotion for its sauce range.
LONDON – Paulette Rowe has left her position as commercial and marketing director of Tesco Personal Finance (TPF) by mutual consent. It is not known if she has another position to go to.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
