LONDON – Future, the special interest publisher, is overhauling Jetix Magazine and renaming the kids’ offering as Nitro!, with a broader remit to include all major children’s TV content while retaining its focus on five to 13-year-old boys.
The other day I ran across yet another "Mad Men"-inspired fashion spread — this one in a British men's magazine — and was reminded again not only how damn good the show is but how damn good-looking it is. If you want to relive (or catch up on) all that artistry, "Mad Men" season two is out on Blu-ray this week (it's also available on DVD. Really, I can't think of any other show on TV right now that's as worthy of high-def as "MM." To celebrate the release, I'm randomly giving away two copies of "Mad Men" season two on Blu-ray.
It's day two for actor David Arquette, who's staying in a box atop New York's Madison Square Garden Marquee to raise money for Feeding America. Mr. Arquette is spending July 14-15 in the box as part of Snickers' new "Bar Hunger" campaign to raise awareness of hunger in America.
LONDON – Hair care brand Batiste Dry Shampoo is launching a summer campaign to promote its Original, Tropical and Blush variants.
LONDON – BBH Singapore has created the iSaw, a USB powered chainsaw, in a bid to encourage people save paper by printing less.
LONDON – Bauer Media has extended the remit of Rimi Atwal, publisher of its parenting magazines, enlarging her brief to include publishing duties for Yours, its women’s lifestyle title aimed at the over-55s.
Fayetteville, N.C., wants to support the troops. It really wants to support them. But its enthusiasm, as portrayed in a couple of spots from ad agency The Republik, Durham, N.C., has some folks up in arms.
LONDON – Chelsea Football Club has announced that Korean electronics giant Samsung has renewed its shirt sponsorship.
The 3 min advert promotes Bang Goes the Theory, the new science show on BBC One that starts later this month. The live advert uses experiments and explosions acting as a teaser for what is to come in the series. Advertiser: BBC
LONDON – P&I covers various stories affecting the promotional marketing sector.
ShortList’s new women’s weekly Stylist, the search for a senior role at IPC and account and people moves at the big media agencies are up for discussion with Media Week’s Steve Barrett, John Reynolds and Arif Durrani in the Media Week podcast.
LONDON – Channel 4 is helping users discover new video-on-demand content through recommendations from their Facebook friends by rolling out Test Tube Telly, a mash-up of 4oD and Facebook Connect.
If you’re anything like me, you love YouTube. Maybe “love” isn’t a strong enough word. Alright, I admit it. I’m obsessed with YouTube – I could watch it all day long. Why? Aside from the astounding variety of content, I’m fascinated with the originality of the material – especially as it pertains to advertising.
My latest obsession is a relatively new spot from Cadbury, which is divinely awesome because of its sheer weirdness. A glass and a half full of joy, indeed. This spot makes absolutely no mention of the product, but I love it anyway and if loving the spot is wrong, I don’t want to be right.
I’m also intrigued by the “Live Young” campaign from Evian. This spot features onesie-clad babies grooving on skates and doing rail slides to “Rapper’s Delight.” Alright, Evian, I get the hint – drinking your product makes you feel young – but I still think those babies are kind of creepy.
So, what’s the deal? Are spots focused on the Internet being made purely for the creative joy of it? Are we trying to capture the imagination (and eventual cash flow) of the beaten-down consumer? Or have “the rules” completely gone out the window?
Sara Barton is a copywriter, social media strategist, and avid blogger who is in search of her next opportunity. Contact her via Twitter, LinkedIn, or her blog.
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| THE ORIGINAL? Festival Place shopping mall – 2008 “Learn to be more eco-friendly at our green week” Source : Cannes Archive Online, Agency : Inferno London (UK) |
LESS ORIGINAL : Maxi Women’s Magazine “100% organic fashion” – 2009 Source : Cannes 2009 Longlist Agency : Heimat (Germany) |
| Cette année la mode est au vert, donc au recyclage? Ce qui est bien pourtant avec les idées, c’est que ça ne coute pas plus cher pour l’environnement d’en avoir des nouvelles… |
LONDON – Twitter users watching online video via the microblogging site keep their eyes glued to their computer screen for longer than those using Facebook or Digg, says TubeMogul.
This satire of the classic Hollywood movie trailer was created by Dubai-based post-production house Rolling Thunder. The tongue-in-cheek clip depicts a futuristic Dubai, complete with skyscrapers, space shuttles and underwater space stations. The creative concept, script and all VFX shots were done in-house, supervised by Hermann Venter and Henrik Friberg.
This Saturday marks the first Mandela Day, which has been established by nonprofits 46664 and the Nelson Mandela Foundation to urge people around the world to honor Mr. Mandela on his birthday, July 18, through volunteering and community service. Taking part in the campaign, Gotham, New York, joined with Nice Shoes, Red Car NYC, RedHead and Audio Engine to create a pro bono spot.
LONDON – Universal Music UK has appointed!media to handle its online advertising sales for its range of internet properties.
LONDON – Consumers are increasingly turning to brands that behave ethically, despite the downturn in the economy, according to new YouGov research.
LONDON – Orange is launching a multi-million pound advertising campaign to promote its Orange Bright Top Ups service to ‘pay as you go’ customers.
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