Digitas teamed with Children for Children for its fourth annual Community Service Day this week. The New York marketing and interactive agency joined middle-school students and faculty volunteers from New York PS 28 and the New Heights Academy Charter School on July 15 to paint, prune and spruce up the Hamilton Heights community of New York.
Phil Tufnell (Tuffers) and Jason Gillespie (Dizzy) show they’ve still got it as the countdown to the Ashes Betfair FanvFan challenges begins.
LONDON – Magners Pear has launched a holiday-themed TV ad campaign continuing its 100% Pear 0% disappointment positioning.
LONDON – Toy company Mattel has launched a new range of Barbie make-up to help celebrate the doll’s 50th birthday.
Sonia Sotomayor, Bruno and Harry Potter walk into a bar … and they all pull out their cellphones and start tweeting about Michael Jackson! OK, so a mashup like that could only happen in a dream (or a nightmare), but on Trendrr, a social- and digital-media tracking service I recently wrote about, just about any mashup of mismatched memes is possible.
LONDON – Marks & Spencer has launched a £5 pizza meal deal as it fights back against rival supermarkets undercutting its £10 meal deal.
LONDON – STV, operator of the ITV franchise in Scotland, has launched a new online VoD service, STV Player.
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| THE ORIGINAL? UNI-Copycenter “twin promotion team” – 2008 Source : Cannes Archive Online, Agency : DDB Dusseldorf (Germany) |
LESS ORIGINAL : Staples “Perfect Copies” : Twins with flyers – 2009 Source : Cannes Festival (2009 longlist), Agency : Leo Burnett Lisboa (Portugal) |
| “perfect copies” ? Ils ne croyaient pas si bien dire! |
LONDON – GlaxoSmithKline is launching an experiential campaign in UK supermarkets around its oral hygiene range, questioning whether consumers are using the right products to take care of their teeth.
Un excellent travail du photographe allemand Jan Steinhilber, spécialiste des commandes publicitaires. De nombreux clients, et un souci de la mise en scène sur chacun de ses clichés. Le tout est à découvrir en détails dans la suite.
LONDON – International graphic design magazine Eye is calling for entries for its newly launched awards for the creative use of library images — Just Add Stock.
LONDON – Fox’s, the biscuit brand, is opening an eBay shop which will enable fans of its Vinnie the Panda character to buy one-off keepsakes from his criminal past.
During school or work, I find that I'm constantly connected and am always maintaining, growing and pruning my digital self. But when summer hits, when school ends or maybe just when the weather gets nice, I find I'm off the grid more times than I'm plugged in.
LONDON – FunnyorDie.co.uk, the UK version of the comedy video site founded by US-based comedians Will Ferrell and Adam McKay, has appointed w00t!media to manage its digital ad sales.
LONDON – FunnyorDie.co.uk, the UK version of the comedy video site founded by US-based comedians Will Ferrell and Adam McKay, has appointed w00t!media to manage its digital ad sales.
In tough economic times, history reveals that the most successful businesses not only keep their hootspa, they take it up a notch. These days, sadly, many companies are making blind cuts in spending or running for the hills for cover, but giants like Trader Joes, Burger King, and even Jim Henson took a chance and got their start in uncertain times.
The absolute worst thing a business could do in these economic crises is cut marketing costs. I mean, does it really make sense when you need business to cut the one thing that gets you business? CEB (Corporate Executive Board) reports that 90% of companies that blindly cut sales, marketing, overhead, etc don’t maintain savings for more than 3 years. Now that doesn’t sound like sound decision making.
Some thinking says that the market will determine the direction on it’s own and if there really were opportunities out there, others would have already seized them. But industry articles reveal how market leaders like Whole Foods, Southwest Airlines and Macys have smashed that theory.
So whether you are looking for employment, new customers or new opportunities…do yourself a favor and don’t be a pansy…step out there boldly, take chances, and don’t make decisions based on fear.
Jinean Robinson is a CCIO (Chief Creative Infections Officer) who has been in the communications industry for over 8 years, specializing in creative strategy and implementation, 360 branding communications, and brand development. Join her at http://twitter.com/germllc or her firm’s website at http://germonline.com/
LONDON – Barclaycard is launching a new website offering its customers exclusive access to gigs and tickets.
LONDON – It’s been a long week and you deserve a rest. Thankfully, it’s time to down tools for Revolution’s game of the week, selected by our resident gaming expert, Kerb managing director Jim McNiven. This week its retro Track & Field clone Janey Thomson’s Marathon.
LONDON – Barclaycard has launched music site to support its sponsorship with partners Live Nation, Mercury Prize and Global Radio featuring exclusive offers on tickets and downloads.
Just as brand managers are frantically trying to carve off their slice of Facebook and Twitter's scale, they're stepping onto the landmine that can't be ignored: scalejacking.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
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