Hasta La Creative!

LONDON – Save the Children, the children’s charity, is rolling out a summer festival initiative called ‘Make your Mark’.

LONDON – Nintendo, the computer game giant has announced that it expects annual profits to fall for the first time in four years, as sales of its Wii consoles decline.

Connu pour le célèbre clavier Optimus Keyboard, le studio et les designers russes de chez Art Lebedev ont développés au fil du temps de nombreux gadgets design et technologiques. Voici une sélection de plusieurs concepts dans la suite.

Site du studio Art Lebedev.

Do you know a great place to read an occasional great one-liner? On movie posters. I’m talking about movie tag lines, a close cousin to a company’s or brand’s slogan. Writing a great one-liner for any copy is difficult because it has to embody an entire message and be memorable and even smart, funny or entertaining, and the scrutiny for a movie poster is amplified. Movie tag lines really only get one shot. A company’s or brand’s slogan can be changed, but movie tag lines don’t get that luxury when they go from movie posters to DVD covers. If it’s bad it will be bad…forever, and that’s a long time.

What I’m saying is that I appreciate a good one-liner. Listed below are a few I like (see if you can figure out which movies they belong to). For your memory’s sake, I kept it to the past two decades and provided the year as a hint. I’ll reveal the titles in my next post along with a list of infamously bad tag lines. Here they are:

“Five Good Reasons to Stay single.” (1994)

“Vampires. No Interviews.” (1996)

“Before you die, you see…” (2002)

“Earth. It was fun while it lasted.” (1998)

“On May 6th…See Paris Die!” (2005)

“Love is in the hair.” (1998)

“See Our Family, Feel Better About Yours.” (2007)

“Even a hit man deserves a second shot.” (1997)

“From the brother of the director of Ghost.” (1994)

“The Lucky Ones Died First.” (2006)

“When it comes to love, sometimes she just can’t think straight.” (2001)

“A life misunderestimated.” (2008)

“Be All That Someone Else Can Be.” (1999)

“He loves her. She loves him not.” (2005)

“He Was Dead…But He Got Better.” (2008)

Obviously, these are my just my opinion and you don’t have to agree (I encourage you not to), but you have to appreciate that last one (it’s so bad it’s good). Let me know of any good ones I missed.

Tommy Liu, the man, the legend (to be) wields his pen of creativity against the injustice of mediocriety plaguing the world as the Creative Officer at Supercool Creative & Marketing Director at SpotZero where he also manages the blog. Click here to view some of his battles (he doesn’t always win).

Dá o play abaixo e escute, atentamente:

Post originalmente publicado no Brainstorm #9
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Na Europa, a Samsung realizou uma maratona de 24 horas de dança para divulgar o celular Beat DJ. As 100 pessoas escolhidas para participar da promoção teriam que passar o dia todo dançando com as músicas do celular, em uma espécie de balada silenciosa.

Quem recebesse uma mensagem SMS ou uma ligação era eliminado, até sobrar apenas uma pessoa. O vencedor levou pra casa 10 mil euros e um jantar com a cantora pop September.

Dá uma olhada no vídeo-case abaixo, e no site da promoção. Se interessar, tem também os bastidores da ação, onde a agência Lean Mean Fighting Machine conta a logística da coisa toda.

Post originalmente publicado no Brainstorm #9
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Moms are getting a bad rap — especially the ones who like to blog about their lives and maybe shill a product or two here and there.

An iPhone user gets creative in voicing his frustration with AT&T.

With all the fitness tips, stretches, diet plans and other runny goodness offered up by Runner's World in print and on the web, what's its most successful video to date? A feature teaching you how to tie your shoes.

Baidu has dominated China's search landscape for years, but new sites run by local and foreign companies such as Tencent, NetEase and Microsoft are determined to erode its market share, says Mathew McDougall, group CEO and executive chairman of SinoTech Group in Beijing.