Hasta La Creative!

Neste domingo, estréia a campanha do novo Honda City, criada pela Fischer América + Fala!.
Se trata do maior lançamento da montadora japonesa este ano, aqui no Brasil. O sedã compacto carrega um espírito 100% urbano, exato para ser conduzido em grandes metrópoles, como São Paulo, por exemplo. E é este mesmo “exato” que se define como a palavra-chave para o conceito desta nova campanha.

Os dois filmes ainda não foram ao ar, mas vc pode conferir primeiro aqui:

Honda City: Palavras

Honda City: Mágica

:: A produção ficou por conta da Cine e Vetor Zero/Lobo.

Visiting faculty members often gain valuable information about the advertising industry that is passed on to students and parents. And they bring a wealth of experience in other areas that can be very beneficial to advertising agencies.

(TrendHunter.com) Just like the women who dance behind screens illuminating their bodies, Caesar Lima embraces womanly curves in his art work.

The provocative photographs are of women with projected words spilled across…

(TrendHunter.com) British pop starlet Lily Allen rides the current bunny ear trend in the August 2009 issue of i-D magazine.

Shot by Alasdair McLellan, Lily Allen was styled by supermodel Kate Moss for this feature. The…

LONDON – OMD has retained the £1 million media planning and buying account for the channel tunnel operator Eurotunnel.

Now that the Yahoo deal is finally done, many observers seem to think Microsoft's new search business will be just like Google's — only a bit smaller.

This week, we've decided to give Media Reviews for Media People columnist Larry Dobrow a chance to find his most compatible fellow reviewer. Inspired by ABC's "Dating in the Dark," we set Larry and Ad Age Managing Editor Judann Pollack against each other to see if their opinions of summer dating shows would match up. Is it a reviewing love match? Or will Larry be left on the balcony?

LONDON – Reed Business Information, the business-to-business publishing arm of Reed Elsevier, reported a 37% slump in operating profit in the six months to 30 June.

LONDON – Typhoo Tea is relaunching its Red Mountain instant coffee backed by an 1980s-themed TV ad starring Ross Kemp.