AdColor Awards Could Make You a Bad Parent

Here's one of three PSAs for the AdColor Award show unveiled at a kickoff party at the JWT Bar two weeks ago.

AdColor Tries to Make Adages Cry in Public

AdColor kicks off its award season with a party, tear-inducing poetry and some funny spots.

Wendy’s – Mushroom Swissburger, Croquet

“Eat with class”

Copy text (in English):
“That was a majestic shot.”
“Thank you.”
“What happened with the music?”

Credits:
Advertised brand: Wendy’s
Advert title: Croquet
Advertising Agency: The Vidal Partnership, New York, N.Y., U.S.A. Creative Director: Mauricio Galván and Marcelino Sellas

Art Director: Fernando Paz and Hugo Sánchez
Copywriter: Fernando Paz and Hugo Sánchez
Advertising Agency (Name, City, Country):

Film Director: Andy Fogwill from Landia Films.
Producer: Joseph Dugan and Jay Rivera


Stella Artois | Pirate Paper Boat

A Stella Artois cometeu a heresia de alterar a sua fórmula original com essa Stella Artois Légère, mais leve (apenas 4% alc./vol), mas pelo menos os comerciais continuam dignos de nota.

Lançado no mês passado, “Pirate Paper Boat” mostra uma disputa por uma mulher através de barquinhos de papel. E claro, não esquecendo de mostrar a essência do novo produto.

A criação é da Mother, com produção da Hungry Man.

Stella Artois | Pirate Paper Boat

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Omaha Bitch – The Slow

Après le titre Orgasmic Troopers, Omaha Bitch est de retour dans le clip The Slow. Produit par l’agence Chainsaw sur une réalisation de Dimitri Costes. Une opération pour l’institut du Monoï.



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Pretend Decency – ‘Nipple Non Grata’ Challenges Social Hypocrisy (GALLERY)

(TrendHunter.com) ‘Nipple Non Grata’ is a photography series by Loreffrey that examines the peculiar practice of censoring female nipples in the mainstream American media.

Personally, I find that practice both hypocritical…

Última chamada: Em qual agência brasileira você gostaria de trabalhar? (Edição 2009)

Ranking Agências 2009

Esse post é para lembrar quem ainda não votou, de participar da pesquisa “Em qual agência brasileira você gostaria de trabalhar?” (ranking 2007 e 2008). A enquete vai ficar só mais uma semana aberta, a divulgarei o resultado antes de Cannes Lions. Vote aqui.

Também aproveito para pedir que uma agência, uma só, pare de trapacear na pesquisa. Votar seguidamente ou usar robozinhos não vai resolver, e vou invalidar os votos.

Outra questão importante é sobre a lista de agências. Todo ano muitos leitores reclamam que determinada agência não está listada, geralmente alguma da cidade ou estado onde moram. Isso acaba virando uma polêmica bairrista ou até mesmo parece ser uma perseguição contra agências menores. Não é.

Lembro que é uma enquete informal, que leva em consideração as maiores agências, as mais votadas em anos anteriores, e as que mais se destacaram no mercado no último ano. É impossível e nada prático criar uma lista interminável de agências, e que não vão interferir na pesquisa. Produtoras e afins também não entram.

Dito isso, se você ainda não participou, vote aqui.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Worldwide bloggers tour / blogger from Poland

click here to learn what is the worldwide bloggers tour Week 23 Country, City: Poland, Gda?sk Name of the blogger: Bartosz Kulesza 3 words about the blogger: 33 years old creative director Blog: Datasky 3 words about this blog: coolhunting and hot ideas Favourite blogger’s post: too many […]

Poker Live magazine: Bodyguard, Wedding

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Advertising Agency: DDB, Paris, France
Creative Director: Alexandre Hervé
Art Director: Benjamin Marchal
Copywriter: Olivier Lefebvre
Photographer: Joseph Ford (Bodyguard), David Harriman (Wedding)
Published/Released/Aired: April 2009

A reinvenção da GM virou “retardation”

GM Retardation Spoof

Se a GM queria transparência e conversa com os consumidores, conseguiu. Aliás, conseguiu uma campanha inteira parodiando o seu mea culpa chamado “Reinvention”, que virou “GM Retardation”.

A brincadeira é profissional, com comercial (muito bem) redublado e um site inteiro modificado, tudo para acusar a GM de, entre outras coisas como “chutar um cachorro” ou “tirar doce de uma criança”, querer se isentar do que causou a economia americana.

Quem será que fez? Um consumidor? A concorrência? Questões que nem a Dafra pode responder…

Brainstorm #9Post originalmente publicado no Brainstorm #9
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The dog’s life in a shelter dog

Effective ambient media campaign with a dog abandonned in a bus shelter… Advertiser: Pedigree Agency: TBWA/Frederick, Chile Executive Creative Director: Pablo Leiva Creative Director: Cristian Lopez

Fubiz Broadcast #45

Enfin de retour pour le rendez-vous musical et déjà le 45ème numéro du Fubiz Broadcast. Une sélection variée et électro de plus de 35 minutes. Toujours disponible en streaming et téléchargement dans la suite.

Fubiz Broadcast 45



Playlist FB45A emporter ici

  • Birdy Nam Nam – The Parachute Ending
  • Alex Gopher – Aurora (Riot In Belgium & Knightlife Remix)
  • Soul Grabber – Motorcross Madness
  • Das Glow – I wanna wake up with you
  • The Outrunners – Runaways (Diese remix)
  • Kris Menace – Metropolis (Day version)
  • The Orange Lights – Life Is Still Beautiful (Alan Braxe Remix)
  • Lifelike – Sequencer
  • Frankfurt Express – Wake up

Sélectionné par Diese. Durée Totale : 38:19
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.

DJ Set : Apero Fubiz – Save the date 25 juin.

Bing Microsoft the viral video campaign

Have you heard about Bing, the new search engine from Microsoft? Here is their viral video campaign that has just been released on the web. The 3 spots "intro ad", "Hawaii" and "cell phone" are below. Advertiser: Bing Microsoft Agency: JWT New York

Volvo XC90: Snow White

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“The Volvo XC90. With seven seats. Sorry.”

Advertising Agency: Euro RSCG South Africa
Creative Director: James Daniels
Art Director: Laura May Vale
Copywriter: Justin Wanliss
Photographer: Clive Stewart

Decathlon: Trecking, Running, Mountain Bike

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Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Les six
Art Director / Copywriter: Guillaume Auboyneau
Photographer: Romain Laurent
Art Buyer: Sylvie Reveillard
Retouching: Pierrick, Sparklink
Published: March 2008

Nirrimi Joy Hakanson

Découverte de cette magnifique galerie, avec l’étonnant travail de la photographe Nirrimi Joy Hakanson âgée de seulement 16 ans et vivant en Australie.



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Portfolio Carbonmade.

Victoria Bug Zoo: Eyes

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The Victoria Bug Zoo is all about experiencing the world of insects and spiders. This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes.

Advertising Agency: Rethink, Vancouver, Canada
Creative Director: Ian Grais, Chris Staples
Art Director: Jeff Harrison
Account Services: Tricia Bradshaw
Print Producer: Sheila Santa Barbara
Studio Artist: Richard Parkes, Justin Renvoize
Printer: Dyna Graphics Ltd.

Sony Ericsson Walkman – Soundproof City

Credits:
Brand: Sony Ericsson Walkman
Headline: The new W705 with Clear Audio System
Agency: Saatchi#038;Saatchi Frankfurt/Bucharest
ECD: John Pallant, Roger Kennedy, Burkhart Von Scheven, Thomas Kanosfky CD: Jorg Riommi, Daniela Nedelschi
Copywriter: Irina Popp
Art Director: Lucian Cernat
Photography and CGI: Carioca
Producer: Vitalie Brega
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Light Graffiti Fashion

Plusieurs séries photos avec des mannequins et des jeux de lumières, pour une nouvelle collection. Une belle utilisation et application du light-painting par le photographe Atton Conrad. Plus d’images dans la suite.



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Bing, Pre Not First to Claim to Change Lives


NEW YORK (AdAge.com) — Suddenly, it seems we are surrounded by breathless ads heralding products that will change the world. Will Bing or Pre really change our lives? Seems doubtful, but then, we've heard that advertising siren song before.