(TrendHunter.com) The Gucci Resort 2010 Collection was all about slender silhouettes. From white skinny pants to tailored brown leather jackets and high waist belts, the pieces were designed to flatter.
It seems Frida…
LONDON – The internet search market has shown few signs of movement in recent years, with the number-one player attracting a huge proportion of the available business. Could this all be about to change?
LONDON – Sony is attempting to widen the appeal of its PlayStation console beyond its core audience by tapping into the growth in interactive and family gaming.
LONDON – Reckitt Benckiser is inviting consumers to create a product as part of a global campaign to drive brand awareness.
Advertising Agency: BETC Euro RSCG, Paris, France
Creative Director: Stéphane Xiberras
Art Director: Flavie Macaigne
Copywriter: Charles Lefort
Producer: Annick Audoux
Art Buyer: Malik Kinde
Photography: Philippe Miran
Published: September 2008
LONDON – BBC Worldwide has promoted Luke Bradley-Jones to executive vice- president, managing director for BBC.com, the international, non-UK version of the BBC’s website, and has revealed plans to launch the iPlayer internationally via the site.
LONDON – Hillarys Blinds, the made-to-measure blind specialist, is reviewing its £5m media planning and buying account.
LONDON – UTV Media is merging the sales teams of its TalkSport and recently acquired Sport free magazine, creating a new division, UTV Pitch, which will seek third-party ad sales work.
LONDON – Jo Redfern is to leave her position as director of classified advertising at The Independent and Independent on Sunday, ending her 16-year stint with the titles.
LONDON – Ofcom is expected shortly to propose a new regulatory regime that will require BSkyB to offer, or wholesale, its premium sport and movie channels to rivals such as Virgin Media on regulated terms.
LONDON – The commercial radio industry expects the Digital Britain report to recommend that the three national commercial licensees, Absolute, TalkSport and Classic FM, will gain guaranteed protection for their licences in return for investing in digital radio.
LONDON – AXA Group, the French finance and insurance giant, has invited its main UK incumbent agencies Mindshare and MPG to compete in a consolidating review of its global media requirements, valued in the region of £150m.
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Advertising Agency: LOWE EGYPT, Cairo, Egypt
Creative Director: Hisham Kharma
Copywriter: Angel Martinez
Art Director: Hisham Kharma
Via [Dubai Lynx]
Julien Morel est un graphiste et illustrateur freelance spécialisé dans le travail de photograhies. Ses créations qui souvent s’articulent autour de la musique, sont de réelles prouesses techniques et poussent le soucis du détail à son maximum.
Un beau chemin parcouru pour ce graphiste autodidacte qui a réalisé l’année dernière le blog de Matt Mullenweg, créateur de WordPress.
To demonstarte the speediness of mobile browsing, Movistar has realised a mini show at the traffic light in Peru. Advertiser: Movistar
(TrendHunter.com) In an update on branding, here are a few more chill-inducing pictures of the new fad that has more and more people opting for scars than tattoos.
Branding, or scarification, emerged in San Francisco and…
Client: Ilta-Sanomat
Agency: hasan #038; partners, Finland
Art Director : Mikael Nemeschansky
Copywriter: Anssi Järvinen
Creative Director: Eka Ruola
Director: Magnus Renfors / Hobbyfilm, Sweden
Producer: Christian Rehnfors / Hobbyfilm, Sweden
DoP: Kjell Lagerroos
Set Designer: Wilda Wiholm
Stylist; Anna Grenås
Post Production: Stopp
Vfx supervisor: Johan Boije
Sound Designer: Edward Björner/ Stopp
Music Supervisor: Macke Bergqvist/ Music Super Circus
Composer: David Engellau
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LONDON – In this, the third installment of an exclusive eight-part series of extracts from his new book, How to do Better Creative Work, Steve Harrison explains how to have a big marketing idea
O Cross Marketing é uma ferramenta cada vez mais utilizada pelas marcas. Acontece quando duas ou mais marcas trabalham em parceria para atrair clientes. São produtos e serviços complementares que juntos tem mais força para causar um desejo maior no consumidor. Uma marca que costuma se apropriar bastante desta ferramenta é a Fiat – vide o lançamento de sua edição limitada do Fiat 500 by Diesel. Alguns meses depois, pensando agora um pouco mais no público jovem, antenado e conectado, a montadora lança na Europa o Fiat Bravo MSN Edition, em parceria com a Microsoft (detentora do serviço online MSN). Uma campanha está rolando no velho continente para promover a nova edição que tem um conjunto de novidades tecnológicas, como o sistema Blue&Me (EcoDrive) e o Instant Nav (sistema inovador de rádio navegação). A campanha ainda vai contar com competição entre internautas. Durante e após a campanha, tanto a Fiat quanto a Microsoft sairão ganhadoras tendo em vista que ambas ganharão uma ampla visibilidade.
:: Via Meios & Publicidade
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