(TrendHunter.com) This shocking set of images was shot by Nils Vilnis as a part of an Amnesty International fashion show in Latvia called ‘Stop Violence Against Women.’ Models were styled by Anita Altmane and made up by…
“Victims are people just like you and me. acat.ch Christian campaign to abloish torture.
Advertising Agency: Advico Y&R, Zurich, Switzerland
Advertising Agency: Grey, Beijing, China
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Director: Johnnie Tey
Copywriter: Albion Li
Illustrators: Di Zhang, Andrew Tan, Harimau Yusof, Johnnie Tey
Published: September 2008
(TrendHunter.com) Conceptual artist Anthony Jones is creating a fanfic spinoff of the Super Mario Bros. called ‘Mario,’ and he’s designed untooned versions of Princess Peach, Mario, Luigi, and Bowser to accompany the piece.…
OK, so last week we kinda trashed the journalistic efforts others have planned for Cannes this week tossing them off as overly trendy or lazy. Of course, it was in jest and of course you knew that.
It’s one of those tough predicaments: your client wants to be the spokesperson for your new TV spots…well, his new spots. He’s the man driving the company-the brand-no matter how much time you’ve put into it.
A very charismatic and charming man, unfortunately he’s “got a face for radio,” standing 5′ 5″ tall with wispy hair that seems to start in his ears and wind it’s away around the back of his bald head. From the looks of it, the ears have never seen a trim. (Yummy…)
CEO's Melon
You weigh the options; he’s definitely not stupid, so the whole “we need a perfect fit for the brand persona” BS angle is dead. In his mind he’s part of the brand’s image, and he is to an extent, just not the TV extent. If you tell him that, the account won’t be in jeopardy, but the relationship will be strained. Then again, saying that he’s the perfect fit is a straight-out lie. Plus, you’ll pay for it in terms of reputation and credibility. Slinky’s will start showing up in your office…to remind you of your backbone. So, what to do?
If you are thinking correctly, you’ll head down to Media and see if they can dig up research on the effects of CEO’s in TV commercials. (That’s what I’d do.) They won’t have the information, but they’ll have an idea on where, and how, to get it. Remember to always love your media department…
In this case, they provide you an Ad Week poll done on LinkedIn. According to the Ad Week article:
When a company uses the CEO in its advertising, do you find the message more credible, less credible, or does it make no difference? Overall, “makes no difference” won a plurality, with 49 percent of the vote. But “more credible” beat “less credible” by a wide margin, 36 percent to 14 percent.
The poll addresses other CEO characteristics such as age, company size, gender, etc, and is available on LinkedIn.
So, unless there’s another way out of it, it looks like your spots will revolve around the CEO. Yet, it could be worse…you could be working with kids and goats…
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. If you would like to get in touch with Jeff, please leave a reply or follow the links: www.linkedin.com or www.twitter.com.
(TrendHunter.com) Wanna get away in a hurry? Try Veasible accessories on for size. This line of collars, head pieces and purses gives you an instant privacy shroud on the fly. If you’re looking to shield your eyes from…
(TrendHunter.com) Katie Gallagher is a designer whose work is an encounter between art and fashion. She explores the possibilities of cutting-edge ideas with this imaginative photo set. The nude spandex material used throughout…
Guillaume Lechat est un photographe de mode parisien de 26 ans. Il a travaillé à Los Angeles et en Australie. A noter son style épuré, son travail authentique ainsi qu’un mélange de clichés en noir et blanc ou en couleurs. Plus d’images dans la suite.
(TrendHunter.com) ManBabies is everything I want from a photoblog. It’s comprised of hilarious user-submitted photoshopped content that essentially takes the faces of a father and baby and swaps them. Brilliant!
I’ve selected…
Just wanted to do a quick update before Cannes consumes me and I lose my will to blog while sober.
First ad I saw upon entering the Palais. Where better, I guess, than a sweltering, decadent vacation spot to remind us of the dire consequences of climate change?
A video with all the cliches about England… Advertiser: McVitie’s Agency: Fred & Farid
“Cigarettes. Just looking at them makes you sick.” Advertiser: Hospital A.C. Camargo Advertising Agency: JWT, Brazil Creative Directors: Mario D’andrea, Roberto Fernandez Copywriter: Christian Fontana Art Director / Illustrator: Pedro Izique Producers: Fabio Sato, Flavio Schaefer Art Buyers: […]
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Advertising Agency: GREY WORLDWIDE, Dubai, UAE
Creative Director: Alisdair Miller
Copywriter: Vidya Manmohan
Art Director: Prasad Pradhan
(TrendHunter.com) Brace yourself for some really unique tattoo alternatives. While tattooing has gone through cycles of popularity, it’s never been as extreme as now, a direct reflection of the dire yearning people have…
NEW YORK (AdAge.com) — After a lengthy agency review for its multimillion-dollar consumer PR business, Walmart has selected Interpublic Group of Cos.' Golin Harris, WPP's Cohn & Wolfe and Omnicom Group's Porter Novelli, according to industry sources. The three agencies will bid against one another for individual assignments in the retail giant's effort to drive greater cost efficiencies.
Marking Father's Day this weekend, President Obama is starring in a new public service campaign launched today by the Ad Council and the Department of Health and Human Services' Administration for Children and Families. The campaign, created pro bono by Campbell-Ewald, Detroit, is designed to remind fathers of the critical role they play in their children's lives and encourage responsible fatherhood.
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