Research reveals that when all companies within an industry are being tarred with the same brush, people tune out. For the financial-services industry, this can be a hidden opportunity because every brand has become, of sorts, a challenger brand. Everyone is equal.
MINNEAPOLIS (AdAge.com) — If you haven't visited the creative-advertising hamlet of Minneapolis in recent years, you might not recognize it.
CHICAGO (AdAge.com) — Rory Finlay, senior VP-chief marketing officer of Beam Global Spirits & Wine, recently sat down for an interview with Ad Age to discuss his move to put the spirits company's entire budget behind word-of-mouth marketing.
NEW YORK (AdAge.com) — For all the ink spilled on the importance of Twitter and Facebook as feedback and customer-service channels, there's another social-media tool marketers are increasingly finding useful, not just as an online-shopping tool but as an internal, culturally changing consumer-criticism channel: the humble product review.
If you had been given the task, how would you, as Carol Bartz said, get Yahoo's "mojo back in the marketplace"?
NEW YORK (AdAge.com) — With the TV-upfront market frozen and advertisers looking for lower-cost means to reach consumers, a push is on to try formats that could finally realize some of the potential of online video with targeted ads that engage with real interactivity.
CHICAGO (AdAge.com) — While many marketers are starting to understand that their employees can be their greatest asset, one small barbecue chain has taken it to an entirely new level.
Can the New York Times Co. last through 2011? As it turns out, we think the answer is yes, and then some.
(TrendHunter.com) This peculiar countdown is a celebration of all things uniquely bizarre…. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (roughly 10 million monthly views) and our bizarre…
(TrendHunter.com) This micro tech trend report features the top tech trends in 2009… so far! The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (several million monthly views) and our tech…
(TrendHunter.com) Rihanna, Lady Gaga, Megan Fox and Susan Boyle are just a few of the characters that drove the world’s celebrity obsession in the first half of 2009.
This mini celeb countdown features the top 50 celebrity…
(TrendHunter.com) This countdown features the latest eco trends, which include everything from the latest recycled garbage as art to photosets that celebrate nature in a modern way.
This ranking is a crowd-filtered based…
(TrendHunter.com) From scandalous photoshoots to hip fashion, this countdown features the top fashion trends so far in 2009. The report is a crowd-filtered ranking based on TrendHunter.com monthly traffic (nearly 10 million…
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Advertising Agency: Art Link Advertising, Cairo, Egypt
Creative Director: Omar Rashad
Art Director: Omar Rashad
Illustrator: Ahmed El Habashi
After a long time in the making, The KDU is finally back online and bigger than ever. We now hold a collective website to showcase the very best of the KDU’s work in a well balanced, beautifully planned and direct way.
It’s been 5 long years put together in one place for you to see the highlights of what’s been going down in the KDU trenches. HOTTTTT STUFF!
We’ll also be having our own personal blogs soon so keep your eyes open for any new intel.
(TrendHunter.com) This super-sized swimmer is a part of an unusual publicity stunt for ‘London Ink,’ a new Discovery Channel reality series. The Discovery Channel placed two giant statues in London to promote the series;…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
